Home services · Small-town market · Connecticut
House cleaning businesses in the Torrington, CT area
Competitor counts, household spending and official business counts for house cleaning businesses in the Torrington, CT area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #34 of 142 scored small-town markets
The only scored small-town market based in Connecticut
- Listings
- 12
- 0 chain locations (0%)
- Official establishments
- 23
- Businesses with payroll, 2023
- Household spending a year
- $67.4M
- On lawn care, cleaning and other household services · $1,409 a household
- Spending per listing
- $5.6M
- 12% below the U.S.
- Listings per 10k households
- 2.5
- 14% above the U.S.
- Population, 2025
- 114,690
- +2.2% since 2020
See the house cleaning businesses around any address in the Torrington area
The site report maps the house cleaning businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Torrington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 12 house cleaning businesses in the Torrington area. None of them are chain locations, against 8% across the U.S. Per 10,000 households, that is 2.5, 14% above the U.S. rate of 2.2.
At $1,409 per household (in line with the U.S. average), households in the Torrington area spend about $67.4M a year on lawn care, cleaning and other household services. That works out to $5.6M per business, 12% below the U.S. figure of $6.4M. That spending covers all lawn care, cleaning and other household services, which house cleaning businesses share with other businesses in the trade.
In 2023, official counts showed 23 businesses with payroll in the Torrington area classed as janitorial and carpet cleaning services. That is one for every 2,080 households, against one for every 1,735 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as janitorial and carpet cleaning services in the Torrington area.
Population estimates show the Torrington area grew 2.2% from 2020 to 2025, slower than the U.S. (+3.1%). For house cleaning businesses, the Torrington area has a Groundwork market score of 64 (upper middle): #34 of 142 scored small-town markets and the only scored small-town market based in Connecticut. That puts it in the top quarter of small-town markets.
How the Torrington area compares
The same measures for Connecticut and the whole U.S. Spending per listing divides a year of household spending on all lawn care, cleaning and other household services by the house cleaning businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Torrington area | Connecticut | U.S. |
|---|---|---|---|
| Listings per 10k households | 2.5 | 2.4 | 2.2 |
| Spending per listing | $5.6M | $6M | $6.4M |
| Households per official establishment | 2,080 | 2,034 | 1,735 |
| Official establishment growth, 2019–2023 | n/a | +0.4% | +6.6% |
| Population growth, 2020–2025 | +2.2% | +3.0% | +3.1% |
| Spending per household on lawn care, cleaning and other household services | $1,409 | $1,437 | $1,414 |
| Median household income | $93,551 | $95,781 | $80,734 |
| Groundwork market score | 64 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 23
- Employees, 2023
- 107
- Annual payroll, 2023
- $2.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 120 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $10K
SBA-backed loans to businesses classed as janitorial and carpet cleaning services in the Torrington area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Torrington area
- Population, 2025 estimate
- 114,690+2.2% since 2020
- Households
- 47,845
- Median age
- 47.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 1.9
- Land area
- 787 sq. mi.
- People per square mile
- 144
- Median household income
- $93,551
- Average household income
- $131,679
- Median home value
- $335,600
- Jobs located here
- 36,871
- Daytime population
- 93,666Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Torrington area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the house cleaning businesses on map listings by name and distance.
Or open the report at the center of the Torrington area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardOther business types in the Torrington area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many house cleaning businesses are in the Torrington, CT area?
The Torrington area has 12 house cleaning businesses on map listings as of September 2026. None of them are chain locations. The listings count house cleaners and carpet cleaners. Official counts show 23 businesses with payroll classed as janitorial and carpet cleaning services in 2023.
How much do households in the Torrington, CT area spend on lawn care, cleaning and other household services?
About $67.4M a year, or $1,409 per household. That is in line with the U.S. average (an index of 100, where 100 is the U.S. average). Spread across the 12 house cleaning businesses on map listings, it comes to $5.6M per business. The spending figure covers all lawn care, cleaning and other household services, not only house cleaning businesses. It is estimated from the incomes of the 47,845 households in the Torrington area and national spending patterns by income.
How does the Torrington, CT area compare with the U.S. for house cleaning businesses?
The Torrington area has 2.5 house cleaning businesses per 10,000 households, 14% above the U.S. rate of 2.2. Spending per business is $5.6M, 12% below the U.S. figure of $6.4M. At the national ratio of house cleaning businesses to household spending, the Torrington area would have about 11, against 12 on map listings. There is one business with payroll in the industry for every 2,080 households, against one for every 1,735 across the U.S.
How fast is the Torrington, CT area growing?
Population estimates put the Torrington area at 114,690 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 47,845 households. Median household income in the Torrington area is $93,551, 16% above the U.S. median of $80,734.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Torrington area scores 64 for house cleaning businesses (upper middle), #34 of 142 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Torrington area. It maps the house cleaning businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for house cleaning businesses · All 56 business types in the Torrington area
Screening a site or an acquisition in the Torrington area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Torrington area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.