Small-town market profile · Colorado
Fort Morgan, CO area market data
Population, household spending and competition for 56 business types in the Fort Morgan area, each scored against other small-town markets.
- Population, 2025
- 30,306
- +4.2% since 2020
- Households
- 11,069
- Median household income
- $73,278
- +36.5% vs. 2015–2019, before inflation
- Median home value
- $338,600
- Jobs located here
- 12,665
- Highest market score
- 77
- Pizza, #31 of 520 scored small-town markets
A site report maps the competitors on map listings around any address in the Fort Morgan area by name and distance, and the households and spending within reach. Or open the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,306 people live in the Fort Morgan area, in 11,069 households. Population estimates show the Fort Morgan area grew 4.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in the Fort Morgan area is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in the Fort Morgan area spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on clothing, shoes and related services (77).
The highest Groundwork market scores in the Fort Morgan area are for pizza places (77), fast food and sandwich shops (77) and gyms and studios (75). The Fort Morgan area ranks #31 of 520 scored small-town markets for pizza places.
The Fort Morgan area is made up of one county, Morgan County. For its number of households, the Fort Morgan area has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for gyms and studios (40% below the U.S. rate).
All 56 business types in the Fort Morgan area
Highest Groundwork market score first. Each score compares the Fort Morgan area with other small-town markets for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among small-town markets | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Pizza | 77 | #31 of 520 | 7 | 6.3 | $5.5M | 108 | 15 |
| Fast food and sandwich shops | 77 | #47 of 537 | 12 | 10.8 | $3.2M | 105 | 15 |
| Gyms, studios and classes | 75 | #27 of 535 | 10 | 9.0 | $941K | 142 | 4 |
| Car washes and detailing | 75 | #47 of 441 | 5 | 4.5 | $2.5M | 99 | Under 3 |
| Bakeries and dessert shops | 72 | #43 of 507 | 6 | 5.4 | $6.4M | 155 | 5 |
| Restaurants and cafes | 69 | #88 of 538 | 100 | 90.3 | $385K | 104 | 41 |
| Salons, barbers and spas | 64 | #102 of 538 | 46 | 41.6 | $217K | 102 | 4 |
| Chiropractors | 64 | #102 of 426 | 5 | 4.5 | $2.6M | 108 | 3 |
| Real estate | 63 | #108 of 536 | 28 | 25.3 | Index only | 150 | 11 |
| Child care and preschools | 61 | #140 of 454 | 9 | 8.1 | $636K | 63 | Under 3 |
| Sit-down restaurants | 61 | #156 of 538 | 49 | 44.3 | $786K | 118 | 21 |
| Grocery stores | 59 | #168 of 506 | 7 | 6.3 | $9M | 97 | 5 |
| Convenience stores | 59 | #196 of 529 | 11 | 9.9 | $5.7M | 73 | 3 |
| Lawn, cleaning and pest control | 57 | #167 of 481 | 6 | 5.4 | $2.2M | 129 | 17 |
| Real estate agents and brokers | 57 | #171 of 533 | 24 | 21.7 | Index only | 139 | 8 |
| Hair salons | 57 | #195 of 538 | 28 | 25.3 | $357K | 83 | 3 |
| Clothing, shoes and laundry | 57 | #211 of 536 | 16 | 14.5 | $1.1M | 125 | Under 3 |
| Primary care and pediatrics | 55 | #202 of 458 | 10 | 9.0 | $1.3M | 73 | 9 |
| Gas stations | 55 | #220 of 536 | 25 | 22.6 | $1.3M | 55 | 12 |
| Pet grooming and boarding | 54 | #166 of 387 | 7 | 6.3 | $1.3M | 53 | Under 3 |
| Home repair trades | 54 | #210 of 526 | 11 | 9.9 | $2.5M | 105 | 24 |
| Pet businesses | 53 | #244 of 527 | 19 | 17.2 | $496K | 57 | 5 |
| Clothing and shoe stores | 53 | #244 of 536 | 13 | 11.7 | $1.3M | 106 | Under 3 |
| Coffee shops and cafes | 51 | #259 of 529 | 13 | 11.7 | $3M | 80 | 5 |
| Collision repair and body shops | 50 | #191 of 387 | 5 | 4.5 | $2.5M | 81 | 6 |
| HVAC and plumbing | 50 | #235 of 476 | 6 | 5.4 | $4.7M | 98 | 15 |
| Doctors, dentists and clinics | 49 | #279 of 538 | 79 | 71.4 | $164K | 107 | 32 |
| Spas and skin care | 48 | #278 of 504 | 12 | 10.8 | $834K | 95 | Under 3 |
| Insurance agencies | 48 | #281 of 537 | 17 | 15.4 | $1.4M | 108 | 15 |
| Grocery and convenience stores | 47 | #316 of 538 | 29 | 26.2 | $2.2M | 64 | 8 |
| Dentists and orthodontists | 43 | #327 of 526 | 11 | 9.9 | $1.2M | 120 | 13 |
| Tire shops | 42 | #286 of 431 | 9 | 8.1 | $1.4M | 55 | 4 |
| Auto repair shops | 41 | #365 of 538 | 39 | 35.2 | $320K | 72 | 19 |
| Auto repair and car care | 40 | #382 of 538 | 66 | 59.6 | $189K | 70 | 25 |
| Optometrists and eye care | 34 | #320 of 400 | 7 | 6.3 | $1.8M | 59 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 3.6 | $364K | 54 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 3.6 | $2.4M | 181 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.6 | $3.2M | 111 | 11 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.6 | $2.4M | 117 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.6 | $2.4M | 52 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.6 | $2.4M | 87 | 5 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $5.8M | 47 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.7 | $3.3M | 200 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.7 | Index only | 109 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.7 | $9.3M | 110 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.8 | $5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $14M | Too few | 9 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $6.5M | Too few | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.8 | $4.7M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.9 | $12.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in the Fort Morgan area
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.5M | $1,126 | 118 |
| Gasoline and other fuels | $32.6M | $2,944 | 113 |
| Food away from home | $38.5M | $3,480 | 86 |
| Groceries | $62.9M | $5,679 | 90 |
| Personal care products and services | $10M | $904 | 90 |
| Child care and other personal services | $5.7M | $517 | 89 |
| Memberships, classes and admissions | $9.4M | $850 | 86 |
| Medical and dental services | $12.9M | $1,169 | 91 |
| Pets | $9.4M | $852 | 94 |
| Clothing, shoes and related services | $17.5M | $1,585 | 77 |
| Vehicle insurance | $23.1M | $2,089 | 107 |
| Home repairs, maintenance and insurance | $28M | $2,526 | 84 |
| Lawn care, cleaning and other household services | $13M | $1,171 | 83 |
| Rent and homeowner costs | $182.1M | $16,455 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in the Fort Morgan area
- Population, 2025 estimate
- 30,306+4.2% since 2020
- Households
- 11,069
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,281 sq. mi.
- People per square mile
- 23
- Median household income
- $73,278+36.5% vs. 2015–2019, before inflation
- Average household income
- $85,230
- Median home value
- $338,600
- Jobs located here
- 12,665
- Daytime population
- 25,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Morgan area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Counties in the Fort Morgan area 1
- Morgan County, CO29,520 people
Other markets based in Colorado 12
- Denver-Aurora-Centennial, CO metro area3,002,721 people
- Colorado Springs, CO metro area767,824 people
- Fort Collins-Loveland, CO metro area367,368 people
- Greeley, CO metro area350,396 people
- Boulder, CO metro area328,961 people
- Pueblo, CO metro area169,356 people
- Grand Junction, CO metro area158,601 people
- Rifle, CO area79,464 people
- Durango, CO area56,331 people
- Edwards, CO area55,135 people
- Cañon City, CO area49,634 people
- Montrose, CO area43,807 people
Questions
How fast is the Fort Morgan, CO area growing?
Population estimates put the Fort Morgan area at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. Against the 2015–2019 survey, median household income rose 36.5%, before inflation.
How much do households in the Fort Morgan, CO area spend?
Households in the Fort Morgan area spend about $182.1M a year on rent and homeowner costs, $62.9M on groceries and $38.5M on food away from home. Relative to the U.S., household spending in the Fort Morgan area runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on clothing, shoes and related services (77).
Which business types have the highest market scores in the Fort Morgan, CO area?
Of the business types scored in the Fort Morgan area, pizza places (77), fast food and sandwich shops (77) and gyms and studios (75) have the highest Groundwork market scores. For pizza places, that ranks #31 of 520 scored small-town markets.
How does the Fort Morgan, CO area compare with the U.S.?
Median household income in the Fort Morgan area is $73,278, 9% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $338,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for gyms and studios (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in the Fort Morgan area, each ranked against other small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Morgan area. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in the Fort Morgan area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.