Beauty and personal care · Small-town market · Colorado
Spas and skin care studios in the Fort Morgan, CO area
The spas and skin care studios in the Fort Morgan, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #278 of 504 scored small-town markets
#4 of 10 scored small-town markets based in Colorado
- Listings
- 12
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $10M
- On personal care products and services · $904 a household
- Spending per listing
- $834K
- 5% below the U.S.
- Listings per 10k households
- 10.8
- 6% below the U.S.
- Population, 2025
- 30,306
- +4.2% since 2020
See the spas and skin care studios around any address in the Fort Morgan area
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in the Fort Morgan area comes to about $10M a year: $904 per household, 10% below the U.S. average. Spread across 12 spas and skin care studios, that is $834K per studio, 5% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
There are 12 spas and skin care studios on map listings in the Fort Morgan area as of September 2026. One of them (8%) is a chain location, against 10% across the U.S. That is 10.8 per 10,000 households, 6% below the U.S. rate of 11.5.
Official counts don’t publish a figure for other personal care services in the Fort Morgan area, since they leave out counts under 3.
Population estimates put the population change in the Fort Morgan area from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). For spas and skin care studios, the Fort Morgan area has a Groundwork market score of 48 (lower middle): #278 of 504 scored small-town markets and #4 of 10 scored small-town markets based in Colorado.
How the Fort Morgan area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Morgan area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.8 | 16.0 | 11.5 |
| Spending per listing | $834K | $699K | $876K |
| Households per official establishment | n/a | 2,800 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +35.9% | +29.8% |
| Population growth, 2020–2025 | +4.2% | +3.9% | +3.1% |
| Spending per household on personal care products and services | $904 | $1,118 | $1,005 |
| Median household income | $73,278 | $95,470 | $80,734 |
| Groundwork market score | 48 | 35 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 121 chain location
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in the Fort Morgan area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Morgan area
- Population, 2025 estimate
- 30,306+4.2% since 2020
- Households
- 11,069
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,281 sq. mi.
- People per square mile
- 23
- Median household income
- $73,278+36.5% vs. 2015–2019, before inflation
- Average household income
- $85,230
- Median home value
- $338,600
- Jobs located here
- 12,665
- Daytime population
- 25,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Morgan area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for spas and skin care studios, numbered among those based in Colorado, with the Fort Morgan area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Alamosa, CO | 56 | 5 | 4.4 | $1.9M | +2.1% | #181 of 504 |
| 2Montrose, CO | 52 | 20 | 11.1 | $844K | +4.1% | #230 of 504 |
| 3Cañon City, CO | 49 | 15 | 8.3 | $1.1M | +2.4% | #260 of 504 |
| 4Fort Morgan, CO | 48 | 12 | 10.8 | $834K | +4.2% | #278 of 504 |
| 5Steamboat Springs, CO | 34 | 30 | 18.0 | $617K | +0.9% | #421 of 504 |
| 6Durango, CO | 34 | 52 | 21.3 | $491K | +2.2% | #423 of 504 |
| 7Rifle, CO | 33 | 60 | 18.4 | $597K | +1.2% | #426 of 504 |
| 8Breckenridge, CO | 32 | 34 | 21.8 | $550K | +1.1% | #432 of 504 |
| 9Edwards, CO | 23 | 63 | 28.6 | $412K | −2.4% | #475 of 504 |
| 10Sterling, CO | 19 | 9 | 11.0 | $760K | −2.7% | #487 of 504 |
Other business types in the Fort Morgan area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas64
- Hair salons57
- Barbershops
- Nail salons
- Spas and skin care48
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in the Fort Morgan, CO area?
As of September 2026, map listings count 12 spas and skin care studios in the Fort Morgan area. One of them (8%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. No official count is published for other personal care services in the Fort Morgan area: counts under 3 are left out.
How much do households in the Fort Morgan, CO area spend on personal care products and services?
About $10M a year, or $904 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 12 spas and skin care studios on map listings, it comes to $834K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 11,069 households in the Fort Morgan area and national spending patterns by income.
How does the Fort Morgan, CO area compare with the U.S. for spas and skin care studios?
The Fort Morgan area has 10.8 spas and skin care studios per 10,000 households, 6% below the U.S. rate of 11.5. Spending per studio is $834K, 5% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, the Fort Morgan area would have about 11, against 12 on map listings.
How fast is the Fort Morgan, CO area growing?
Population estimates put the Fort Morgan area at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. The median household income in the Fort Morgan area is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Morgan area scores 48 for spas and skin care studios (lower middle), #278 of 504 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Morgan area. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in the Fort Morgan area
Screening a site or an acquisition in the Fort Morgan area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.