Groceries and convenience · Small-town market · Colorado
Grocery stores in the Fort Morgan, CO area
The grocery stores in the Fort Morgan, CO area, the household spending behind them and how the market ranks against other small-town markets.
Groundwork market score · out of 100
Score 59 out of 100: Upper middle
Ranked #168 of 506 scored small-town markets
#5 of 10 scored small-town markets based in Colorado
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- 5
- Businesses with payroll, 2023
- Household spending a year
- $62.9M
- On groceries · $5,679 a household
- Spending per listing
- $9M
- 3% below the U.S.
- Listings per 10k households
- 6.3
- 7% below the U.S.
- Population, 2025
- 30,306
- +4.2% since 2020
See the grocery stores around any address in the Fort Morgan area
The site report maps the grocery stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in the Fort Morgan area comes to about $62.9M a year: $5,679 per household, 10% below the U.S. average. That works out to $9M per store, 3% below the U.S. figure of $9.3M. The spending figure covers all groceries, not only grocery stores.
There are 7 grocery stores on map listings in the Fort Morgan area as of September 2026. One of them (14%) is a chain location, against 37% across the U.S. That comes to 6.3 for every 10,000 households, 7% below the U.S. rate of 6.8.
Official counts show 5 businesses with payroll classed as supermarkets and grocery stores in the Fort Morgan area in 2023. That is one for every 2,214 households, against one for every 2,053 across the U.S.
Between 2020 and 2025, the population of the Fort Morgan area grew 4.2%, faster than the U.S. (+3.1%). For grocery stores, the Fort Morgan area has a Groundwork market score of 59 (upper middle): #168 of 506 scored small-town markets and #5 of 10 scored small-town markets based in Colorado.
How the Fort Morgan area compares
The same measures for Colorado and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Fort Morgan area | Colorado | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.3 | 4.5 | 6.8 |
| Spending per listing | $9M | $14.3M | $9.3M |
| Households per official establishment | 2,214 | 3,044 | 2,053 |
| Official establishment growth, 2019–2023 | n/a | +0.5% | 0.0% |
| Population growth, 2020–2025 | +4.2% | +3.9% | +3.1% |
| Spending per household on groceries | $5,679 | $6,458 | $6,319 |
| Median household income | $73,278 | $95,470 | $80,734 |
| Groundwork market score | 59 | 86 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 5
- Employees, 2023
- 228
- Annual payroll, 2023
- $6.5M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 7The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as supermarkets and grocery stores in the Fort Morgan area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Fort Morgan area
- Population, 2025 estimate
- 30,306+4.2% since 2020
- Households
- 11,069
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,281 sq. mi.
- People per square mile
- 23
- Median household income
- $73,278+36.5% vs. 2015–2019, before inflation
- Average household income
- $85,230
- Median home value
- $338,600
- Jobs located here
- 12,665
- Daytime population
- 25,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Fort Morgan area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery stores on map listings by name and distance.
Or open the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery stores across Colorado
Every Colorado market ranked →The highest-scoring small-town markets in Colorado for grocery stores, numbered among those based in Colorado, with the Fort Morgan area marked.
Top small-town markets in Colorado
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Durango, CO | 74 | 12 | 4.9 | $12.6M | +2.2% | #51 of 506 |
| 2Steamboat Springs, CO | 71 | 8 | 4.8 | $13.4M | +0.9% | #64 of 506 |
| 3Montrose, CO | 69 | 8 | 4.4 | $13M | +4.1% | #75 of 506 |
| 4Cañon City, CO | 65 | 11 | 6.1 | $9.1M | +2.4% | #110 of 506 |
| 5Fort Morgan, CO | 59 | 7 | 6.3 | $9M | +4.2% | #168 of 506 |
| 6Rifle, CO | 57 | 30 | 9.2 | $7M | +1.2% | #198 of 506 |
| 7Breckenridge, CO | 40 | 17 | 10.9 | $6.2M | +1.1% | #357 of 506 |
| 8Edwards, CO | 35 | 22 | 10.0 | $6.7M | −2.4% | #393 of 506 |
| 9Alamosa, CO | 33 | 11 | 9.6 | $5.5M | +2.1% | #410 of 506 |
| 10Sterling, CO | 19 | 7 | 8.5 | $6.3M | −2.7% | #473 of 506 |
Other business types in the Fort Morgan area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores47
- Grocery stores59
- Convenience stores59
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery stores are in the Fort Morgan, CO area?
As of September 2026, map listings count 7 grocery stores in the Fort Morgan area. One of them (14%) is a chain location. The listings count grocery stores and supermarkets. Official counts show 5 businesses with payroll classed as supermarkets and grocery stores in 2023.
How much do households in the Fort Morgan, CO area spend on groceries?
About $62.9M a year, or $5,679 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 7 grocery stores on map listings, it comes to $9M per store. That spending covers all groceries, which grocery stores share with other businesses in the trade. It is estimated from the incomes of the 11,069 households in the Fort Morgan area and national spending patterns by income.
How does the Fort Morgan, CO area compare with the U.S. for grocery stores?
The Fort Morgan area has 6.3 grocery stores per 10,000 households, 7% below the U.S. rate of 6.8. Spending per store is $9M, 3% below the U.S. figure of $9.3M. The count on map listings matches the U.S. ratio of grocery stores to household spending. There is one business with payroll in the industry for every 2,214 households, against one for every 2,053 across the U.S.
How fast is the Fort Morgan, CO area growing?
Population estimates put the Fort Morgan area at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. The median household income in the Fort Morgan area is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Fort Morgan area scores 59 for grocery stores (upper middle), #168 of 506 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Fort Morgan area. It maps the grocery stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery stores · All 56 business types in the Fort Morgan area
Screening a site or an acquisition in the Fort Morgan area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Fort Morgan area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.