County profile · Colorado
Morgan County, CO market data
Population, household spending and competition for 56 business types in Morgan County, each scored against other counties.
- Population, 2025
- 30,306
- +4.2% since 2020
- Households
- 11,069
- Median household income
- $73,278
- +36.5% vs. 2015–2019, before inflation
- Median home value
- $338,600
- Jobs located here
- 12,665
- Highest market score
- 74
- Gyms, studios and classes, #159 of 2,088 scored counties
A site report maps the competitors on map listings around any address in Morgan County by name and distance, and the households and spending within reach. Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 30,306 people live in Morgan County, in 11,069 households. Population estimates put the population change in Morgan County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%). The median household income in Morgan County is $73,278 a year, 9% below the U.S. median of $80,734. That rose 36.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Morgan County spend the most on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and the least on clothing, shoes and related services (77).
The highest Groundwork market scores in Morgan County are for gyms and studios (74), pizza places (69) and car washes and detailers (68). Morgan County ranks #159 of 2,088 scored counties for gyms and studios.
Morgan County is part of the Fort Morgan area. For its number of households, Morgan County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for gyms and studios (40% below the U.S. rate).
All 56 business types in Morgan County
Highest Groundwork market score first. Each score compares Morgan County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Gyms, studios and classes | 74 | #159 of 2,088 | 10 | 9.0 | $941K | 142 | 4 |
| Pizza | 69 | #346 of 2,090 | 7 | 6.3 | $5.5M | 108 | 15 |
| Car washes and detailing | 68 | #289 of 1,451 | 5 | 4.5 | $2.5M | 99 | Under 3 |
| Bakeries and dessert shops | 68 | #308 of 1,889 | 6 | 5.4 | $6.4M | 155 | 5 |
| Fast food and sandwich shops | 66 | #525 of 2,222 | 12 | 10.8 | $3.2M | 105 | 15 |
| Real estate | 63 | #471 of 2,229 | 28 | 25.3 | Index only | 150 | 11 |
| Real estate agents and brokers | 60 | #569 of 2,176 | 24 | 21.7 | Index only | 139 | 8 |
| Chiropractors | 59 | #488 of 1,490 | 5 | 4.5 | $2.6M | 108 | 3 |
| Salons, barbers and spas | 58 | #763 of 2,385 | 46 | 41.6 | $217K | 102 | 4 |
| Lawn, cleaning and pest control | 57 | #590 of 1,771 | 6 | 5.4 | $2.2M | 129 | 17 |
| Restaurants and cafes | 55 | #979 of 2,405 | 100 | 90.3 | $385K | 104 | 41 |
| Hair salons | 54 | #989 of 2,339 | 28 | 25.3 | $357K | 83 | 3 |
| Convenience stores | 54 | #989 of 2,261 | 11 | 9.9 | $5.7M | 73 | 3 |
| Grocery stores | 53 | #909 of 2,070 | 7 | 6.3 | $9M | 97 | 5 |
| Sit-down restaurants | 53 | #1,035 of 2,405 | 49 | 44.3 | $786K | 118 | 21 |
| Primary care and pediatrics | 52 | #794 of 1,656 | 10 | 9.0 | $1.3M | 73 | 9 |
| Child care and preschools | 51 | #807 of 1,611 | 9 | 8.1 | $636K | 63 | Under 3 |
| Pet businesses | 50 | #1,124 of 2,200 | 19 | 17.2 | $496K | 57 | 5 |
| Home repair trades | 49 | #1,062 of 2,057 | 11 | 9.9 | $2.5M | 105 | 24 |
| Clothing, shoes and laundry | 47 | #1,232 of 2,210 | 16 | 14.5 | $1.1M | 125 | Under 3 |
| Gas stations | 47 | #1,334 of 2,358 | 25 | 22.6 | $1.3M | 55 | 12 |
| Coffee shops and cafes | 46 | #1,184 of 2,063 | 13 | 11.7 | $3M | 80 | 5 |
| Collision repair and body shops | 44 | #800 of 1,327 | 5 | 4.5 | $2.5M | 81 | 6 |
| Pet grooming and boarding | 44 | #875 of 1,461 | 7 | 6.3 | $1.3M | 53 | Under 3 |
| HVAC and plumbing | 44 | #1,046 of 1,707 | 6 | 5.4 | $4.7M | 98 | 15 |
| Spas and skin care | 44 | #1,101 of 1,769 | 12 | 10.8 | $834K | 95 | Under 3 |
| Clothing and shoe stores | 44 | #1,250 of 2,087 | 13 | 11.7 | $1.3M | 106 | Under 3 |
| Insurance agencies | 44 | #1,318 of 2,272 | 17 | 15.4 | $1.4M | 108 | 15 |
| Doctors, dentists and clinics | 44 | #1,485 of 2,394 | 79 | 71.4 | $164K | 107 | 32 |
| Dentists and orthodontists | 43 | #1,183 of 1,886 | 11 | 9.9 | $1.2M | 120 | 13 |
| Grocery and convenience stores | 43 | #1,491 of 2,402 | 29 | 26.2 | $2.2M | 64 | 8 |
| Tire shops | 39 | #1,060 of 1,530 | 9 | 8.1 | $1.4M | 55 | 4 |
| Auto repair shops | 37 | #1,789 of 2,378 | 39 | 35.2 | $320K | 72 | 19 |
| Auto repair and car care | 36 | #1,822 of 2,401 | 66 | 59.6 | $189K | 70 | 25 |
| Optometrists and eye care | 27 | #1,123 of 1,302 | 7 | 6.3 | $1.8M | 59 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 3.6 | $364K | 54 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 3.6 | $2.4M | 181 | 4 |
| Landscaping and lawn care | Not scored | Not scored | 4 | 3.6 | $3.2M | 111 | 11 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.6 | $2.4M | 117 | Under 3 |
| Pet stores | Not scored | Not scored | 4 | 3.6 | $2.4M | 52 | Under 3 |
| Veterinarians | Not scored | Not scored | 4 | 3.6 | $2.4M | 87 | 5 |
| Laundromats | Not scored | Not scored | 3 | 2.7 | $5.8M | 47 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 2.7 | $3.3M | 200 | Under 3 |
| Property management | Not scored | Not scored | 3 | 2.7 | Index only | 109 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 2.7 | $9.3M | 110 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 1.8 | $5M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 2 | 1.8 | $14M | Too few | 9 |
| House cleaning | Not scored | Not scored | 2 | 1.8 | $6.5M | Too few | 6 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 2 | 1.8 | $4.7M | Too few | 4 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.9 | $12.9M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Morgan County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $12.5M | $1,126 | 118 |
| Gasoline and other fuels | $32.6M | $2,944 | 113 |
| Food away from home | $38.5M | $3,480 | 86 |
| Groceries | $62.9M | $5,679 | 90 |
| Personal care products and services | $10M | $904 | 90 |
| Child care and other personal services | $5.7M | $517 | 89 |
| Memberships, classes and admissions | $9.4M | $850 | 86 |
| Medical and dental services | $12.9M | $1,169 | 91 |
| Pets | $9.4M | $852 | 94 |
| Clothing, shoes and related services | $17.5M | $1,585 | 77 |
| Vehicle insurance | $23.1M | $2,089 | 107 |
| Home repairs, maintenance and insurance | $28M | $2,526 | 84 |
| Lawn care, cleaning and other household services | $13M | $1,171 | 83 |
| Rent and homeowner costs | $182.1M | $16,455 | 99 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Morgan County
- Population, 2025 estimate
- 30,306+4.2% since 2020
- Households
- 11,069
- Median age
- 38.3
- Homes lived in by their owners
- 67%
- Vehicles per household
- 2.1
- Land area
- 1,281 sq. mi.
- People per square mile
- 23
- Median household income
- $73,278+36.5% vs. 2015–2019, before inflation
- Average household income
- $85,230
- Median home value
- $338,600
- Jobs located here
- 12,665
- Daytime population
- 25,925Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Morgan County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Colorado 8
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- Arapahoe County, CO659,844 people
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- Broomfield County, CO76,304 people
Questions
How fast is Morgan County, CO growing?
Population estimates put Morgan County at 30,306 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 11,069 households. Against the 2015–2019 survey, median household income rose 36.5%, before inflation.
How much do households in Morgan County, CO spend?
Households in Morgan County spend about $182.1M a year on rent and homeowner costs, $62.9M on groceries and $38.5M on food away from home. Relative to the U.S., household spending in Morgan County runs highest on vehicle maintenance and repairs (an index of 118, where 100 is the U.S. average) and lowest on clothing, shoes and related services (77).
Which business types have the highest market scores in Morgan County, CO?
Of the business types scored in Morgan County, gyms and studios (74), pizza places (69) and car washes and detailers (68) have the highest Groundwork market scores. For gyms and studios, that ranks #159 of 2,088 scored counties.
How does Morgan County, CO compare with the U.S.?
Median household income in Morgan County is $73,278, 9% below the U.S. median of $80,734. The population rose 4.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $338,600, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for gyms and studios (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 35 of the 56 business types have a score in Morgan County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Morgan County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Morgan County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Morgan County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.