Food and drink · Small-town market · Missouri
Coffee shops and cafes in the Moberly, MO area
How the Moberly, MO area compares with other small-town markets and the U.S. for coffee shops and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 48 out of 100: Lower middle
Ranked #285 of 529 scored small-town markets
#8 of 17 scored small-town markets based in Missouri
- Listings
- 8
- 3 chain locations (38%)
- Official establishments
- 4
- All snack and nonalcoholic beverage bars
- Household spending a year
- $29.9M
- On food away from home · $3,230 a household
- Spending per listing
- $3.7M
- In line with the U.S.
- Listings per 10k households
- 8.7
- 21% below the U.S.
- Population, 2025
- 24,513
- +0.2% since 2020
See the coffee shops and cafes around any address in the Moberly area
The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 8 coffee shops and cafes in the Moberly area. 3 of them (38%) are chain locations, against 39% across the U.S. Per 10,000 households, that is 8.7, 21% below the U.S. rate of 11.0.
Household spending on food away from home in the Moberly area comes to about $29.9M a year: $3,230 per household, 21% below the U.S. average. That works out to $3.7M per cafe, in line with the U.S. figure of $3.7M. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as snack and nonalcoholic beverage bars in the Moberly area in 2023. That is one for every 2,312 households, against one for every 1,518 across the U.S. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Another 4 one-person businesses have no payroll, by official counts.
Population estimates show the Moberly area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for coffee shops and cafes in the Moberly area is 48 (lower middle), #285 of 529 scored small-town markets and #8 of 17 scored small-town markets based in Missouri.
How the Moberly area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moberly area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.7 | 9.8 | 11.0 |
| Spending per listing | $3.7M | $3.9M | $3.7M |
| Households per official establishment (all snack and nonalcoholic beverage bars) | 2,312 | 2,080 | 1,518 |
| Official establishment growth, 2019–2023 | n/a | +45.0% | +24.3% |
| Population growth, 2020–2025 | +0.2% | +1.9% | +3.1% |
| Spending per household on food away from home | $3,230 | $3,799 | $4,070 |
| Median household income | $53,033 | $70,702 | $80,734 |
| Groundwork market score | 48 | 55 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4All snack and nonalcoholic beverage bars
- Employees, 2023
- 28
- Annual payroll, 2023
- $464K
- One-person businesses, 2023
- 4All snack and nonalcoholic beverage bars with no payroll
- Map listings, September 2026
- 83 chain locations
- Listings at the U.S. rate for this spending
- 8The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in the Moberly area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.
Population and households in the Moberly area
- Population, 2025 estimate
- 24,513+0.2% since 2020
- Households
- 9,247
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 483 sq. mi.
- People per square mile
- 50
- Median household income
- $53,033+11.1% vs. 2015–2019, before inflation
- Average household income
- $72,273
- Median home value
- $159,300
- Jobs located here
- 8,934
- Daytime population
- 23,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moberly area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.
Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardCoffee shops and cafes across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for coffee shops and cafes, numbered among those based in Missouri (a market based in another state is listed without a number), with the Moberly area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Sedalia, MO | 70 | 12 | 7.1 | $4.8M | +2.9% | #60 of 529 |
| 2Warrensburg, MO | 68 | 18 | 8.5 | $4.2M | +4.9% | #75 of 529 |
| 3Farmington, MO | 63 | 17 | 6.9 | $4.9M | +2.1% | #120 of 529 |
| 4Lebanon, MO | 61 | 11 | 7.6 | $4.2M | +2.5% | #152 of 529 |
| 5Kirksville, MO | 55 | 9 | 8.6 | $3.9M | +1.9% | #215 of 529 |
| 6Mexico, MO | 54 | 6 | 6.5 | $5.1M | −1.0% | #219 of 529 |
| 7Sikeston, MO | 51 | 13 | 6.6 | $5.1M | −0.3% | #253 of 529 |
| 8Moberly, MO | 48 | 8 | 8.7 | $3.7M | +0.2% | #285 of 529 |
| 9Hannibal, MO | 46 | 14 | 9.2 | $3.7M | +0.4% | #301 of 529 |
| Quincy, IL-MO | 44 | 28 | 9.0 | $3.9M | −2.0% | #324 of 529 |
Other business types in the Moberly area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes44
- Sit-down restaurants42
- Fast food and sandwich shops45
- Pizza36
- Coffee shops and cafes48
- Bakeries and dessert shops41
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many coffee shops and cafes are in the Moberly, MO area?
The Moberly area has 8 coffee shops and cafes on map listings as of September 2026. 3 of them (38%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 4 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 4 one-person businesses without payroll.
How much do households in the Moberly, MO area spend on food away from home?
About $29.9M a year, or $3,230 per household. That is 21% below the U.S. average (an index of 79, where 100 is the U.S. average). Spread across the 8 coffee shops and cafes on map listings, it comes to $3.7M per cafe. The spending figure covers all food away from home, not only coffee shops and cafes. It is estimated from the incomes of the 9,247 households in the Moberly area and national spending patterns by income.
How does the Moberly, MO area compare with the U.S. for coffee shops and cafes?
The Moberly area has 8.7 coffee shops and cafes per 10,000 households, 21% below the U.S. rate of 11.0. Spending per cafe is $3.7M, in line with the U.S. figure of $3.7M. The count on map listings matches the U.S. ratio of coffee shops and cafes to household spending. There is one business with payroll in the industry for every 2,312 households, against one for every 1,518 across the U.S.
How fast is the Moberly, MO area growing?
Population estimates put the Moberly area at 24,513 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,247 households. The median household income in the Moberly area is $53,033 a year, 34% below the U.S. median of $80,734. That rose 11.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moberly area scores 48 for coffee shops and cafes (lower middle), #285 of 529 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moberly area. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for coffee shops and cafes · All 56 business types in the Moberly area
Screening a site or an acquisition in the Moberly area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.