Groundwork

Clothing and laundry · Small-town market · Nebraska

Clothing, shoe and laundry businesses in the Hastings, NE area

Competitor counts, household spending and official business counts for clothing, shoe and laundry businesses in the Hastings, NE area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 75 out of 100: High

Ranked #67 of 536 scored small-town markets
#1 of 9 scored small-town markets based in Nebraska

Listings
24
8 chain locations (33%)
Official establishments
3
Businesses with payroll, 2023
Household spending a year
$32.1M
On clothing, shoes and related services · $1,881 a household
Spending per listing
$1.3M
52% above the U.S.
Listings per 10k households
14.1
39% below the U.S.
Population, 2025
40,577
−0.2% since 2020

See the clothing, shoe and laundry businesses around any address in the Hastings area

The site report maps the clothing, shoe and laundry businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Hastings area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Households in the Hastings area spend about $32.1M a year on clothing, shoes and related services, or $1,881 per household, 8% below the U.S. average. Spread across 24 clothing, shoe and laundry businesses, that is $1.3M per business, 52% above the U.S. figure of $880K.

There are 24 clothing, shoe and laundry businesses on map listings in the Hastings area as of September 2026. 8 of them (33%) are chain locations, against 37% across the U.S. That is 14.1 per 10,000 households, 39% below the U.S. rate of 23.3.

In 2023, official counts showed 3 businesses with payroll in the Hastings area classed as clothing and shoe stores, laundromats and dry cleaners. That is one for every 5,686 households, against one for every 1,008 across the U.S. Another 24 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of the Hastings area declined 0.2%, against +3.1% for the U.S. For clothing, shoe and laundry businesses, the Hastings area has a Groundwork market score of 75 (high): #67 of 536 scored small-town markets and #1 of 9 scored small-town markets based in Nebraska. That puts it in the top quarter of small-town markets.

How the Hastings area compares

The same measures for Nebraska and the whole U.S. Spending per listing divides a year of household spending on all clothing, shoes and related services by the clothing, shoe and laundry businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Clothing, shoes and laundry in Hastings, NE area compared with Nebraska and the U.S.
MeasureHastings areaNebraskaU.S.
Listings per 10k households14.121.223.3
Spending per listing$1.3M$941K$880K
Households per official establishment5,6861,1401,008
Official establishment growth, 2019–2023n/a−9.6%−12.0%
Population growth, 2020–2025−0.2%+2.8%+3.1%
Spending per household on clothing, shoes and related services$1,881$1,999$2,055
Median household income$69,510$76,475$80,734
Groundwork market score7554

Official counts and lending

Businesses

Official establishments, 2019 to 2023
3
Employees, 2023
32
Annual payroll, 2023
$391K
One-person businesses, 2023
24Businesses with no payroll
Map listings, September 2026
248 chain locations
Listings at the U.S. rate for this spending
37The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as clothing and shoe stores, laundromats and dry cleaners in the Hastings area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Hastings area

Population, 2025 estimate
40,577−0.2% since 2020
Households
17,059
Median age
40.4
Homes lived in by their owners
72%
Vehicles per household
2.2
Land area
1,711 sq. mi.
People per square mile
24
Median household income
$69,510
Average household income
$91,112
Median home value
$175,200
Jobs located here
18,629
Daytime population
39,802Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Hastings area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the clothing, shoe and laundry businesses on map listings by name and distance.

Or open the report at the center of the Hastings area. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Clothing, shoes and laundry across Nebraska

Every Nebraska market ranked →

The highest-scoring small-town markets in Nebraska for clothing, shoe and laundry businesses, numbered among those based in Nebraska, with the Hastings area marked.

Top small-town markets in Nebraska

Small-town markets in Nebraska ranked for clothing, shoe and laundry businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Hastings, NE752414.1$1.3M−0.2%#67 of 536
2Lexington, NE621919.0$990K+1.1%#161 of 536
3Fremont, NE573724.4$767K+2.6%#221 of 536
4Columbus, NE464727.1$700K+3.8%#312 of 536
5Kearney, NE446026.3$740K+1.9%#323 of 536
6Scottsbluff, NE414026.0$685K−1.2%#356 of 536
7Norfolk, NE405327.0$687K+1.1%#366 of 536
8Beatrice, NE382627.9$655K+0.2%#380 of 536
9North Platte, NE244730.9$582K−3.6%#478 of 536

Other business types in the Hastings area

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many clothing, shoe and laundry businesses are in the Hastings, NE area?

As of September 2026, map listings count 24 clothing, shoe and laundry businesses in the Hastings area. 8 of them (33%) are chain locations. The listings count clothing, shoe and jewelry stores, laundromats and dry cleaners. Official counts show 3 businesses with payroll classed as clothing and shoe stores, laundromats and dry cleaners in 2023. Official counts list 24 one-person businesses without payroll.

How much do households in the Hastings, NE area spend on clothing, shoes and related services?

About $32.1M a year, or $1,881 per household. That is 8% below the U.S. average (an index of 92, where 100 is the U.S. average). Spread across the 24 clothing, shoe and laundry businesses on map listings, it comes to $1.3M per business. It is estimated from the incomes of the 17,059 households in the Hastings area and national spending patterns by income.

How does the Hastings, NE area compare with the U.S. for clothing, shoe and laundry businesses?

The Hastings area has 14.1 clothing, shoe and laundry businesses per 10,000 households, 39% below the U.S. rate of 23.3. Spending per business is $1.3M, 52% above the U.S. figure of $880K. At the U.S. ratio of clothing, shoe and laundry businesses to household spending, the Hastings area would have about 37, against 24 on map listings. There is one business with payroll in the industry for every 5,686 households, against one for every 1,008 across the U.S.

How fast is the Hastings, NE area growing?

Population estimates put the Hastings area at 40,577 people in 2025, down 0.2% since 2020, against +3.1% for the U.S. It has 17,059 households. The median household income in the Hastings area is $69,510 a year, 14% below the U.S. median of $80,734.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Hastings area scores 75 for clothing, shoe and laundry businesses (high), #67 of 536 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Hastings area. It maps the clothing, shoe and laundry businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for clothing, shoe and laundry businesses · All 56 business types in the Hastings area

Screening a site or an acquisition in the Hastings area?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of the Hastings area. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.