Health care · Metro area · Michigan
Chiropractors in the Traverse City, MI metro area
The chiropractors in the Traverse City, MI metro area, the household spending behind them and how the market ranks against other metro areas.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #350 of 386 scored metro areas
#14 of 15 scored metro areas based in Michigan
- Listings
- 78
- 3 chain locations (4%)
- Official establishments
- 42
- +5.3% since 2019
- Household spending a year
- $95.2M
- On medical and dental services · $1,455 a household
- Spending per listing
- $1.2M
- 49% below the U.S.
- Listings per 10k households
- 11.9
- 2.2 times the U.S.
- Population, 2025
- 156,972
- +2.2% since 2020
See the chiropractors around any address in the Traverse City metro area
The site report maps the chiropractors on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for chiropractors in the Traverse City metro area is 29 (lower middle), #350 of 386 scored metro areas and #14 of 15 scored metro areas based in Michigan. That puts it in the bottom quarter of metro areas.
Households in the Traverse City metro area spend about $95.2M a year on medical and dental services, or $1,455 per household, 13% above the U.S. average. That is about $1.2M of household spending for each practice on map listings, 49% below the U.S. figure of $2.4M. The spending figure covers all medical and dental services, not only chiropractors.
The Traverse City metro area has 78 chiropractors on map listings as of September 2026. Chain locations make up 4% of them, against 8% across the U.S. That is 11.9 per 10,000 households, 2.2 times the U.S. rate of 5.4.
The official count of businesses with payroll classed as offices of chiropractors in the Traverse City metro area was 42 in 2023, up 5.3% from 2019. That is one for every 1,558 households, against one for every 3,237 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $1M have gone to businesses classed as offices of chiropractors in the Traverse City metro area. Population estimates put the population change in the Traverse City metro area from 2020 to 2025 at +2.2%, slower than the U.S. (+3.1%).
How the Traverse City metro area compares
The same measures for Michigan and the whole U.S. Spending per listing divides a year of household spending on all medical and dental services by the chiropractors counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Traverse City metro area | Michigan | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.9 | 5.6 | 5.4 |
| Spending per listing | $1.2M | $2.5M | $2.4M |
| Households per official establishment | 1,558 | 3,063 | 3,237 |
| Official establishment growth, 2019–2023 | +5.3% | +1.7% | +0.8% |
| Population growth, 2020–2025 | +2.2% | +0.6% | +3.1% |
| Spending per household on medical and dental services | $1,455 | $1,412 | $1,288 |
| Median household income | $80,889 | $72,875 | $80,734 |
| Groundwork market score | 29 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 42+5.3% over the period
- Employees, 2023
- 118
- Annual payroll, 2023
- $3.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 783 chain locations
- Listings at the U.S. rate for this spending
- 40The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $1M
SBA-backed loans to businesses classed as offices of chiropractors in the Traverse City metro area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Traverse City metro area
- Population, 2025 estimate
- 156,972+2.2% since 2020
- Households
- 65,429
- Median age
- 46.4
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,691 sq. mi.
- People per square mile
- 92
- Median household income
- $80,889+32.6% vs. 2015–2019, before inflation
- Average household income
- $106,351
- Median home value
- $324,300
- Jobs located here
- 61,451
- Daytime population
- 155,130Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Traverse City metro area?
These figures cover the whole metro area. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the chiropractors on map listings by name and distance.
Or open the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardChiropractors across Michigan
Every Michigan market ranked →The highest-scoring metro areas in Michigan for chiropractors, numbered among those based in Michigan (a market based in another state is listed without a number), with the Traverse City metro area marked.
Top metro areas in Michigan
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| South Bend-Mishawaka, IN-MI | 77 | 35 | 2.7 | $5M | +0.1% | #14 of 386 |
| 1Muskegon-Norton Shores, MI | 60 | 29 | 4.3 | $3M | +1.8% | #113 of 386 |
| 2Ann Arbor, MI | 58 | 72 | 4.8 | $3.3M | −0.4% | #123 of 386 |
| 3Flint, MI | 57 | 77 | 4.6 | $2.8M | −1.1% | #138 of 386 |
| 4Detroit-Warren-Dearborn, MI | 57 | 911 | 5.2 | $2.8M | +0.1% | #139 of 386 |
| 5Midland, MI | 55 | 19 | 5.4 | $2.7M | +0.3% | #155 of 386 |
| 6Saginaw, MI | 54 | 37 | 4.7 | $2.7M | −1.1% | #165 of 386 |
| 7Lansing-East Lansing, MI | 54 | 106 | 5.5 | $2.5M | +1.4% | #166 of 386 |
| 8Monroe, MI | 48 | 37 | 5.9 | $2.4M | +0.7% | #203 of 386 |
| 9Grand Rapids-Wyoming-Kentwood, MI | 47 | 291 | 6.6 | $2.2M | +2.8% | #211 of 386 |
| 14Traverse City, MI | 29 | 78 | 11.9 | $1.2M | +2.2% | #350 of 386 |
Other business types in the Traverse City metro area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many chiropractors are in the Traverse City, MI metro area?
Map listings as of September 2026 show 78 chiropractors in the Traverse City metro area. 3 of them (4%) are chain locations. The listings count chiropractors. Official counts show 42 businesses with payroll classed as offices of chiropractors in 2023, up 5.3% from 2019.
How much do households in the Traverse City, MI metro area spend on medical and dental services?
About $95.2M a year, or $1,455 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 78 chiropractors on map listings, it comes to $1.2M per practice. That spending covers all medical and dental services, which chiropractors share with other businesses in the trade. It is estimated from the incomes of the 65,429 households in the Traverse City metro area and national spending patterns by income.
How does the Traverse City, MI metro area compare with the U.S. for chiropractors?
The Traverse City metro area has 11.9 chiropractors per 10,000 households, 2.2 times the U.S. rate of 5.4. Spending per practice is $1.2M, 49% below the U.S. figure of $2.4M. At the U.S. ratio of chiropractors to household spending, the Traverse City metro area would have about 40, against 78 on map listings. There is one business with payroll in the industry for every 1,558 households, against one for every 3,237 across the U.S. The official count rose 5.3% from 2019 to 2023, against +0.8% for the U.S.
How fast is the Traverse City, MI metro area growing?
Population estimates put the Traverse City metro area at 156,972 people in 2025, up 2.2% since 2020, slower than the U.S. (+3.1%). It has 65,429 households. The median household income in the Traverse City metro area is $80,889 a year, in line with the U.S. median of $80,734. That rose 32.6% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Traverse City metro area scores 29 for chiropractors (lower middle), #350 of 386 scored metro areas.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Traverse City metro area. It maps the chiropractors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for chiropractors · All 56 business types in the Traverse City metro area
Screening a site or an acquisition in the Traverse City metro area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Traverse City metro area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.