Auto · County · California
Insurance agencies in Kings County, CA
Competitor counts, household spending and official business counts for insurance agencies in Kings County, CA, set against other counties and the U.S.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #848 of 2,272 scored counties
#18 of 53 scored counties in California
- Listings
- 55
- 20 chain locations (36%)
- Official establishments
- 29
- +7.4% since 2019
- Household spending a year
- $88.1M
- On vehicle insurance · $2,001 a household
- Spending per listing
- $1.6M
- 28% above the U.S.
- Listings per 10k households
- 12.5
- 20% below the U.S.
- Population, 2025
- 154,327
- +1.0% since 2020
See the insurance agencies around any address in Kings County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $2,001 per household (2% above the U.S. average), households in Kings County spend about $88.1M a year on vehicle insurance. That is about $1.6M of household spending for each agency on map listings, 28% above the U.S. figure of $1.3M.
Kings County has 55 insurance agencies on map listings as of September 2026. Chain locations make up 36% of them, against 21% across the U.S. That comes to 12.5 for every 10,000 households, 20% below the U.S. rate of 15.6.
Official counts show 29 businesses with payroll classed as insurance agencies and brokerages in Kings County in 2023, up 7.4% from 2019. That is one for every 1,519 households, against one for every 966 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $228K has gone to businesses classed as insurance agencies and brokerages in Kings County.
Population estimates put the population change in Kings County from 2020 to 2025 at +1.0%, slower than the U.S. (+3.1%). The Groundwork market score for insurance agencies in Kings County is 58 (upper middle), #848 of 2,272 scored counties and #18 of 53 scored counties in California.
How Kings County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kings County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 17.2 | 15.6 |
| Spending per listing | $1.6M | $1.1M | $1.3M |
| Households per official establishment | 1,519 | 973 | 966 |
| Official establishment growth, 2019–2023 | +7.4% | −4.0% | −1.0% |
| Population growth, 2020–2025 | +1.0% | −0.4% | +3.1% |
| Spending per household on vehicle insurance | $2,001 | $1,926 | $1,957 |
| Median household income | $70,995 | $99,122 | $80,734 |
| Groundwork market score | 58 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 29+7.4% over the period
- Employees, 2023
- 160
- Annual payroll, 2023
- $14.8M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 5520 chain locations
- Listings at the U.S. rate for this spending
- 70The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $228K
SBA-backed loans to businesses classed as insurance agencies and brokerages in Kings County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kings County
- Population, 2025 estimate
- 154,327+1.0% since 2020
- Households
- 44,052
- Median age
- 32.8
- Homes lived in by their owners
- 54%
- Vehicles per household
- 2.0
- Land area
- 1,391 sq. mi.
- People per square mile
- 110
- Median household income
- $70,995+22.7% vs. 2015–2019, before inflation
- Average household income
- $89,359
- Median home value
- $324,300
- Jobs located here
- 45,618
- Daytime population
- 145,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kings County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across California
Every California market ranked →The highest-scoring counties in California for insurance agencies, numbered among those based in California, with Kings County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 87 | 10 | 3.5 | $5.9M | +8.2% | #92 of 2,272 |
| 2Calaveras County, CA | 81 | 13 | 7.1 | $3.3M | +2.8% | #194 of 2,272 |
| 3San Benito County, CA | 73 | 25 | 12.2 | $2M | +8.6% | #393 of 2,272 |
| 4Lake County, CA | 72 | 17 | 6.3 | $3.3M | −0.6% | #407 of 2,272 |
| 5Merced County, CA | 71 | 87 | 10.1 | $2M | +5.1% | #439 of 2,272 |
| 6Yolo County, CA | 69 | 73 | 9.5 | $2M | +3.1% | #502 of 2,272 |
| 7Amador County, CA | 66 | 18 | 11.2 | $1.9M | +3.2% | #590 of 2,272 |
| 8Inyo County, CA | 65 | 5 | 6.2 | $3.1M | −4.4% | #605 of 2,272 |
| 9Colusa County, CA | 65 | 6 | 8.0 | $2.7M | −0.1% | #609 of 2,272 |
| 10Tehama County, CA | 64 | 20 | 8.1 | $2.5M | −1.7% | #643 of 2,272 |
| 18Kings County, CA | 58 | 55 | 12.5 | $1.6M | +1.0% | #848 of 2,272 |
Other business types in Kings County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Kings County, CA?
Map listings as of September 2026 show 55 insurance agencies in Kings County. 20 of them (36%) are chain locations. The listings count insurance agencies. Official counts show 29 businesses with payroll classed as insurance agencies and brokerages in 2023, up 7.4% from 2019.
How much do households in Kings County, CA spend on vehicle insurance?
About $88.1M a year, or $2,001 per household. That is 2% above the U.S. average (an index of 102, where 100 is the U.S. average). Spread across the 55 insurance agencies on map listings, it comes to $1.6M per agency. It is estimated from the incomes of the 44,052 households in Kings County and national spending patterns by income.
How does Kings County, CA compare with the U.S. for insurance agencies?
Kings County has 12.5 insurance agencies per 10,000 households, 20% below the U.S. rate of 15.6. Spending per agency is $1.6M, 28% above the U.S. figure of $1.3M. At the U.S. ratio of insurance agencies to household spending, Kings County would have about 70, against 55 on map listings. There is one business with payroll in the industry for every 1,519 households, against one for every 966 across the U.S. The official count rose 7.4% from 2019 to 2023, against −1.0% for the U.S.
How fast is Kings County, CA growing?
Population estimates put Kings County at 154,327 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 44,052 households. Median household income in Kings County is $70,995, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kings County scores 58 for insurance agencies (upper middle), #848 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kings County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Kings County
Screening a site or an acquisition in Kings County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.