Fitness and classes · County · California
Gyms and studios in Kings County, CA
How Kings County, CA compares with other counties and the U.S. for gyms and studios: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 64 out of 100: Upper middle
Ranked #452 of 2,088 scored counties
#22 of 55 scored counties in California
- Listings
- 52
- 5 chain locations (10%)
- Official establishments
- 18
- Businesses with payroll, 2023
- Household spending a year
- $41.3M
- On memberships, classes and admissions · $937 a household
- Spending per listing
- $794K
- 20% above the U.S.
- Listings per 10k households
- 11.8
- 21% below the U.S.
- Population, 2025
- 154,327
- +1.0% since 2020
See the gyms and studios around any address in Kings County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 52 gyms and studios in Kings County. 5 of them (10%) are chain locations, against 20% across the U.S. That comes to 11.8 for every 10,000 households, 21% below the U.S. rate of 14.9.
At $937 per household (5% below the U.S. average), households in Kings County spend about $41.3M a year on memberships, classes and admissions. That is about $794K of household spending for each location on map listings, 20% above the U.S. figure of $662K.
The official count of businesses with payroll classed as fitness centers and recreation instruction in Kings County was 18 in 2023. That is one for every 2,447 households, against one for every 1,641 across the U.S. Since fiscal 2022, 2 SBA-backed loans worth $871K have gone to businesses classed as fitness centers and recreation instruction in Kings County.
Population estimates show Kings County grew 1.0% from 2020 to 2025, slower than the U.S. (+3.1%). For gyms and studios, Kings County has a Groundwork market score of 64 (upper middle): #452 of 2,088 scored counties and #22 of 55 scored counties in California. That puts it in the top quarter of counties.
How Kings County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Kings County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.8 | 17.1 | 14.9 |
| Spending per listing | $794K | $837K | $662K |
| Households per official establishment | 2,447 | 1,281 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +14.7% | +8.2% |
| Population growth, 2020–2025 | +1.0% | −0.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $937 | $1,435 | $983 |
| Median household income | $70,995 | $99,122 | $80,734 |
| Groundwork market score | 64 | 60 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 15 → 18
- Employees, 2023
- 277
- Annual payroll, 2023
- $5.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 525 chain locations
- Listings at the U.S. rate for this spending
- 62The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 2
- Amount
- $871K
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Kings County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Kings County
- Population, 2025 estimate
- 154,327+1.0% since 2020
- Households
- 44,052
- Median age
- 32.8
- Homes lived in by their owners
- 54%
- Vehicles per household
- 2.0
- Land area
- 1,391 sq. mi.
- People per square mile
- 110
- Median household income
- $70,995+22.7% vs. 2015–2019, before inflation
- Average household income
- $89,359
- Median home value
- $324,300
- Jobs located here
- 45,618
- Daytime population
- 145,293Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Kings County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across California
Every California market ranked →The highest-scoring counties in California for gyms and studios, numbered among those based in California, with Kings County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 92 | 20 | 7.0 | $1.4M | +8.2% | #7 of 2,088 |
| 2Madera County, CA | 84 | 50 | 11.0 | $952K | +7.4% | #35 of 2,088 |
| 3Calaveras County, CA | 82 | 26 | 14.1 | $823K | +2.8% | #54 of 2,088 |
| 4San Joaquin County, CA | 80 | 328 | 13.4 | $942K | +5.5% | #71 of 2,088 |
| 5Amador County, CA | 79 | 24 | 14.9 | $755K | +3.2% | #84 of 2,088 |
| 6San Benito County, CA | 78 | 25 | 12.2 | $1.3M | +8.6% | #86 of 2,088 |
| 7Merced County, CA | 78 | 98 | 11.4 | $796K | +5.1% | #97 of 2,088 |
| 8Colusa County, CA | 77 | 5 | 6.7 | $1.5M | −0.1% | #100 of 2,088 |
| 9Tulare County, CA | 77 | 147 | 10.3 | $950K | +2.4% | #107 of 2,088 |
| 10Tehama County, CA | 76 | 20 | 8.1 | $1.1M | −1.7% | #124 of 2,088 |
| 22Kings County, CA | 64 | 52 | 11.8 | $794K | +1.0% | #452 of 2,088 |
Other business types in Kings County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes64
- Gyms69
- Yoga, Pilates and fitness studios71
- Martial arts and dance studios64
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Kings County, CA?
Kings County has 52 gyms and studios on map listings as of September 2026. 5 of them (10%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 18 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Kings County, CA spend on memberships, classes and admissions?
About $41.3M a year, or $937 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 52 gyms and studios on map listings, it comes to $794K per location. It is estimated from the incomes of the 44,052 households in Kings County and national spending patterns by income.
How does Kings County, CA compare with the U.S. for gyms and studios?
Kings County has 11.8 gyms and studios per 10,000 households, 21% below the U.S. rate of 14.9. Spending per location is $794K, 20% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Kings County would have about 62, against 52 on map listings. There is one business with payroll in the industry for every 2,447 households, against one for every 1,641 across the U.S.
How fast is Kings County, CA growing?
Population estimates put Kings County at 154,327 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 44,052 households. Median household income in Kings County is $70,995, 12% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 22.7%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kings County scores 64 for gyms and studios (upper middle), #452 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kings County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Kings County
Screening a site or an acquisition in Kings County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kings County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.