County profile · California
Mariposa County, CA market data
Population, household spending and competition for 56 business types in Mariposa County, each scored against other counties.
- Population, 2025
- 16,918
- −1.2% since 2020
- Households
- 7,508
- Median household income
- $68,412
- +40.1% vs. 2015–2019, before inflation
- Median home value
- $387,900
- Jobs located here
- 5,459
- Highest market score
- 79
- Auto repair shops, #126 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Mariposa County by name and distance, and the households and spending within reach. Or open the report at the center of Mariposa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 16,918 people live in Mariposa County, in 7,508 households. Population estimates put the population change in Mariposa County from 2020 to 2025 at −1.2%, against +3.1% for the U.S. The median household income in Mariposa County is $68,412 a year, 15% below the U.S. median of $80,734. That rose 40.1% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Mariposa County spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on clothing, shoes and related services (83).
The highest Groundwork market scores in Mariposa County are for auto repair shops (79), auto repair and car care businesses (79) and gyms and studios (71). Mariposa County ranks #126 of 2,378 scored counties for auto repair shops.
For its number of households, Mariposa County has the most map listings, relative to the U.S., for coffee shops and cafes (2.1 times the U.S. rate) and the fewest for medical and dental practices (75% below the U.S. rate).
All 56 business types in Mariposa County
Highest Groundwork market score first. Each score compares Mariposa County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 79 | #126 of 2,378 | 8 | 10.7 | $1.1M | 242 | 3 |
| Auto repair and car care | 79 | #133 of 2,401 | 11 | 14.7 | $784K | 292 | 5 |
| Gyms, studios and classes | 71 | #220 of 2,088 | 7 | 9.3 | $1.1M | 159 | Under 3 |
| Hair salons | 70 | #271 of 2,339 | 6 | 8.0 | $1.2M | 276 | Under 3 |
| Salons, barbers and spas | 68 | #329 of 2,385 | 15 | 20.0 | $474K | 223 | Under 3 |
| Doctors, dentists and clinics | 64 | #557 of 2,394 | 16 | 21.3 | $569K | 373 | 15 |
| Pizza | 60 | #650 of 2,090 | 6 | 8.0 | $4.6M | 91 | 8 |
| Real estate agents and brokers | 57 | #699 of 2,176 | 17 | 22.6 | Index only | 138 | 3 |
| Convenience stores | 51 | #1,074 of 2,261 | 6 | 8.0 | $7.3M | 92 | Under 3 |
| Spas and skin care | 49 | #912 of 1,769 | 6 | 8.0 | $1.2M | 135 | Under 3 |
| Sit-down restaurants | 49 | #1,212 of 2,405 | 36 | 47.9 | $770K | 116 | 13 |
| Clothing and shoe stores | 42 | #1,321 of 2,087 | 8 | 10.7 | $1.6M | 126 | 5 |
| Child care and preschools | 41 | #1,074 of 1,611 | 7 | 9.3 | $653K | 65 | Under 3 |
| Clothing, shoes and laundry | 41 | #1,441 of 2,210 | 12 | 16.0 | $1.1M | 121 | 5 |
| Gas stations | 41 | #1,551 of 2,358 | 13 | 17.3 | $1.7M | 71 | 9 |
| Real estate | 40 | #1,608 of 2,229 | 23 | 30.6 | Index only | 129 | 15 |
| Grocery and convenience stores | 38 | #1,661 of 2,402 | 16 | 21.3 | $2.7M | 81 | 7 |
| Restaurants and cafes | 38 | #1,718 of 2,405 | 98 | 130.5 | $283K | 76 | 26 |
| Pet businesses | 37 | #1,647 of 2,200 | 13 | 17.3 | $526K | 60 | Under 3 |
| Bakeries and dessert shops | 30 | #1,618 of 1,889 | 9 | 12.0 | $3.1M | 74 | 5 |
| Coffee shops and cafes | 24 | #1,916 of 2,063 | 17 | 22.6 | $1.6M | 44 | 5 |
| Grocery stores | 22 | #1,837 of 2,070 | 8 | 10.7 | $5.5M | 59 | 6 |
| Property management | 20 | #871 of 910 | 5 | 6.7 | Index only | 46 | 11 |
| Home repair trades | Not scored | Not scored | 4 | 5.3 | $5M | 204 | 16 |
| Insurance agencies | Not scored | Not scored | 4 | 5.3 | $3.9M | 311 | 3 |
| Veterinarians | Not scored | Not scored | 4 | 5.3 | $1.7M | 63 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 4.0 | $2.4M | 126 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 4.0 | $6.6M | 55 | 7 |
| Gyms | Not scored | Not scored | 3 | 4.0 | $2.5M | 189 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 4.0 | $2.5M | 122 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 4.0 | $2.3M | 50 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 2.7 | $4.5M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 2 | 2.7 | $4.5M | Too few | 6 |
| Fast food and sandwich shops | Not scored | Not scored | 2 | 2.7 | $13.9M | Too few | 8 |
| Funeral homes | Not scored | Not scored | 2 | 2.7 | $791K | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 2.7 | $4.6M | Too few | 8 |
| Pet grooming and boarding | Not scored | Not scored | 2 | 2.7 | $3.4M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.7 | $4.5M | Too few | 9 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.3 | $8.6M | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 1.3 | $9.3M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 1.3 | $9.3M | Too few | 4 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 1.3 | Index only | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 1.3 | $9.1M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.3 | $19.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 1.3 | $9.1M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 1.3 | $7.4M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 9 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Nail salons | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Tire shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Mariposa County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $8.6M | $1,148 | 120 |
| Gasoline and other fuels | $22.1M | $2,947 | 114 |
| Food away from home | $27.7M | $3,694 | 91 |
| Groceries | $43.7M | $5,817 | 92 |
| Personal care products and services | $7.1M | $948 | 94 |
| Child care and other personal services | $4.6M | $608 | 105 |
| Memberships, classes and admissions | $7.4M | $984 | 100 |
| Medical and dental services | $9.1M | $1,212 | 94 |
| Pets | $6.8M | $910 | 100 |
| Clothing, shoes and related services | $12.8M | $1,702 | 83 |
| Vehicle insurance | $15.6M | $2,082 | 106 |
| Home repairs, maintenance and insurance | $19.8M | $2,643 | 88 |
| Lawn care, cleaning and other household services | $9.3M | $1,238 | 88 |
| Rent and homeowner costs | $128.1M | $17,063 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Mariposa County
- Population, 2025 estimate
- 16,918−1.2% since 2020
- Households
- 7,508
- Median age
- 51.9
- Homes lived in by their owners
- 75%
- Vehicles per household
- 2.1
- Land area
- 1,449 sq. mi.
- People per square mile
- 12
- Median household income
- $68,412+40.1% vs. 2015–2019, before inflation
- Average household income
- $89,438
- Median home value
- $387,900
- Jobs located here
- 5,459
- Daytime population
- 13,699Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Mariposa County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Mariposa County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Mariposa County, CA growing?
Population estimates put Mariposa County at 16,918 people in 2025, down 1.2% since 2020, against +3.1% for the U.S. It has 7,508 households. Against the 2015–2019 survey, median household income rose 40.1%, before inflation.
How much do households in Mariposa County, CA spend?
Households in Mariposa County spend about $128.1M a year on rent and homeowner costs, $43.7M on groceries and $27.7M on food away from home. Relative to the U.S., household spending in Mariposa County runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on clothing, shoes and related services (83).
Which business types have the highest market scores in Mariposa County, CA?
Of the business types scored in Mariposa County, auto repair shops (79), auto repair and car care businesses (79) and gyms and studios (71) have the highest Groundwork market scores. For auto repair shops, that ranks #126 of 2,378 scored counties.
How does Mariposa County, CA compare with the U.S.?
Median household income in Mariposa County is $68,412, 15% below the U.S. median of $80,734. The population fell 1.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $387,900, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (2.1 times the U.S. rate) and lowest for medical and dental practices (75% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 23 of the 56 business types have a score in Mariposa County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Mariposa County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Mariposa County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Mariposa County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.