Beauty and personal care · County · California
Salons, barbers and spas in Butte County, CA
The salons, barbers and spas in Butte County, CA, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #1,680 of 2,385 scored counties
#45 of 55 scored counties in California
- Listings
- 371
- 62 chain locations (17%)
- Official establishments
- 66
- +15.8% since 2019
- Household spending a year
- $79.4M
- On personal care products and services · $953 a household
- Spending per listing
- $214K
- In line with the U.S.
- Listings per 10k households
- 44.5
- 6% below the U.S.
- Population, 2025
- 209,211
- −0.5% since 2020
See the salons, barbers and spas around any address in Butte County
The site report maps the salons, barbers and spas on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Butte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Butte County comes to about $79.4M a year: $953 per household, 5% below the U.S. average. That is about $214K of household spending for each business on map listings, in line with the U.S. figure of $213K.
There are 371 salons, barbers and spas on map listings in Butte County as of September 2026. Chain locations make up 17% of them, against 15% across the U.S. Per 10,000 households, that is 44.5, 6% below the U.S. rate of 47.2.
The official count of businesses with payroll classed as personal care services in Butte County was 66 in 2023, up 15.8% from 2019. That is one for every 1,262 households, against one for every 804 across the U.S. Another 688 one-person businesses have no payroll, by official counts. Since fiscal 2022, 1 SBA-backed loan worth $10K has gone to businesses classed as personal care services in Butte County.
Between 2020 and 2025, the population of Butte County declined 0.5%, against +3.1% for the U.S. The Groundwork market score for salons, barbers and spas in Butte County is 41 (lower middle), #1,680 of 2,385 scored counties and #45 of 55 scored counties in California.
How Butte County compares
The same measures for California and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the salons, barbers and spas counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Butte County | California | U.S. |
|---|---|---|---|
| Listings per 10k households | 44.5 | 51.4 | 47.2 |
| Spending per listing | $214K | $223K | $213K |
| Households per official establishment | 1,262 | 670 | 804 |
| Official establishment growth, 2019–2023 | +15.8% | +18.8% | +14.1% |
| Population growth, 2020–2025 | −0.5% | −0.4% | +3.1% |
| Spending per household on personal care products and services | $953 | $1,149 | $1,005 |
| Median household income | $67,928 | $99,122 | $80,734 |
| Groundwork market score | 41 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 57 → 66+15.8% over the period
- Employees, 2023
- 324
- Annual payroll, 2023
- $8.2M
- One-person businesses, 2023
- 688Businesses with no payroll
- Map listings, September 2026
- 37162 chain locations
- Listings at the U.S. rate for this spending
- 373The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $10K
SBA-backed loans to businesses classed as personal care services in Butte County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Butte County
- Population, 2025 estimate
- 209,211−0.5% since 2020
- Households
- 83,312
- Median age
- 38.7
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 1,637 sq. mi.
- People per square mile
- 127
- Median household income
- $67,928+29.3% vs. 2015–2019, before inflation
- Average household income
- $95,439
- Median home value
- $424,700
- Jobs located here
- 75,172
- Daytime population
- 203,711Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Butte County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the salons, barbers and spas on map listings by name and distance.
Or open the report at the center of Butte County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSalons, barbers and spas across California
Every California market ranked →The highest-scoring counties in California for salons, barbers and spas, numbered among those based in California, with Butte County marked.
Top counties in California
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Yuba County, CA | 91 | 43 | 15.0 | $647K | +8.2% | #7 of 2,385 |
| 2Calaveras County, CA | 78 | 58 | 31.5 | $327K | +2.8% | #111 of 2,385 |
| 3Madera County, CA | 76 | 148 | 32.6 | $302K | +7.4% | #154 of 2,385 |
| 4Merced County, CA | 73 | 261 | 30.3 | $301K | +5.1% | #219 of 2,385 |
| 5Colusa County, CA | 70 | 17 | 22.6 | $426K | −0.1% | #280 of 2,385 |
| 6Mariposa County, CA | 68 | 15 | 20.0 | $474K | −1.2% | #329 of 2,385 |
| 7Amador County, CA | 68 | 64 | 39.8 | $260K | +3.2% | #358 of 2,385 |
| 8Mono County, CA | 67 | 16 | 27.9 | $405K | −5.4% | #369 of 2,385 |
| 9Yolo County, CA | 67 | 251 | 32.7 | $334K | +3.1% | #383 of 2,385 |
| 10San Benito County, CA | 67 | 87 | 42.3 | $290K | +8.6% | #391 of 2,385 |
| 45Butte County, CA | 41 | 371 | 44.5 | $214K | −0.5% | #1,680 of 2,385 |
Other business types in Butte County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas41
- Hair salons54
- Barbershops49
- Nail salons44
- Spas and skin care40
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many salons, barbers and spas are in Butte County, CA?
As of September 2026, map listings count 371 salons, barbers and spas in Butte County. 62 of them (17%) are chain locations. The listings count hair and nail salons, barbers, spas and skin care. Official counts show 66 businesses with payroll classed as personal care services in 2023, up 15.8% from 2019. Official counts list 688 one-person businesses without payroll.
How much do households in Butte County, CA spend on personal care products and services?
About $79.4M a year, or $953 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 371 salons, barbers and spas on map listings, it comes to $214K per business. It is estimated from the incomes of the 83,312 households in Butte County and national spending patterns by income.
How does Butte County, CA compare with the U.S. for salons, barbers and spas?
Butte County has 44.5 salons, barbers and spas per 10,000 households, 6% below the U.S. rate of 47.2. Spending per business is $214K, in line with the U.S. figure of $213K. At the U.S. ratio of salons, barbers and spas to household spending, Butte County would have about 373, against 371 on map listings. There is one business with payroll in the industry for every 1,262 households, against one for every 804 across the U.S. The official count rose 15.8% from 2019 to 2023, against +14.1% for the U.S.
How fast is Butte County, CA growing?
Population estimates put Butte County at 209,211 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 83,312 households. The median household income in Butte County is $67,928 a year, 16% below the U.S. median of $80,734. That rose 29.3% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Butte County scores 41 for salons, barbers and spas (lower middle), #1,680 of 2,385 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Butte County. It maps the salons, barbers and spas on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for salons, barbers and spas · All 56 business types in Butte County
Screening a site or an acquisition in Butte County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Butte County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.