Fitness and classes · County · West Virginia
Gyms and studios in Berkeley County, WV
The gyms and studios in Berkeley County, WV, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 78 out of 100: High
Ranked #87 of 2,088 scored counties
#2 of 30 scored counties in West Virginia
- Listings
- 33
- 1 chain location (3%)
- Official establishments
- 17
- Businesses with payroll, 2023
- Household spending a year
- $37.6M
- On memberships, classes and admissions · $736 a household
- Spending per listing
- $1.1M
- 72% above the U.S.
- Listings per 10k households
- 6.5
- 56% below the U.S.
- Population, 2025
- 139,522
- +13.7% since 2020
See the gyms and studios around any address in Berkeley County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Berkeley County scores 78 (high) on the Groundwork market score for gyms and studios, ranking #87 of 2,088 scored counties and #2 of 30 scored counties in West Virginia. That puts it in the top 10% of counties for gyms and studios.
As of September 2026, map listings count 33 gyms and studios in Berkeley County. One of them (3%) is a chain location, against 20% across the U.S. Per 10,000 households, that is 6.5, 56% below the U.S. rate of 14.9.
At $736 per household (25% below the U.S. average), households in Berkeley County spend about $37.6M a year on memberships, classes and admissions. That works out to $1.1M per location, 72% above the U.S. figure of $662K.
In 2023, official counts showed 17 businesses with payroll in Berkeley County classed as fitness centers and recreation instruction. That is one for every 3,001 households, against one for every 1,641 across the U.S. Between 2020 and 2025, the population of Berkeley County grew 13.7%, faster than the U.S. (+3.1%).
How Berkeley County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Berkeley County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.5 | 9.7 | 14.9 |
| Spending per listing | $1.1M | $614K | $662K |
| Households per official establishment | 3,001 | 3,554 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −6.8% | +8.2% |
| Population growth, 2020–2025 | +13.7% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $736 | $595 | $983 |
| Median household income | $80,815 | $59,608 | $80,734 |
| Groundwork market score | 78 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 13 → 17
- Employees, 2023
- 85
- Annual payroll, 2023
- $1.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 331 chain location
- Listings at the U.S. rate for this spending
- 57The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Berkeley County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Berkeley County
- Population, 2025 estimate
- 139,522+13.7% since 2020
- Households
- 51,021
- Median age
- 39.8
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.0
- Land area
- 321 sq. mi.
- People per square mile
- 403
- Median household income
- $80,815+29.3% vs. 2015–2019, before inflation
- Average household income
- $98,580
- Median home value
- $266,300
- Jobs located here
- 38,190
- Daytime population
- 104,443Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Berkeley County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for gyms and studios, numbered among those based in West Virginia, with Berkeley County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 83 | 24 | 10.5 | $884K | +9.2% | #41 of 2,088 |
| 2Berkeley County, WV | 78 | 33 | 6.5 | $1.1M | +13.7% | #87 of 2,088 |
| 3Preston County, WV | 62 | 7 | 5.5 | $1M | −0.6% | #508 of 2,088 |
| 4Mineral County, WV | 52 | 8 | 7.2 | $852K | −0.4% | #931 of 2,088 |
| 5Putnam County, WV | 51 | 28 | 12.0 | $656K | −1.0% | #999 of 2,088 |
| 6Marshall County, WV | 49 | 6 | 4.8 | $1.1M | −4.4% | #1,076 of 2,088 |
| 7Ohio County, WV | 49 | 17 | 9.3 | $669K | −4.4% | #1,098 of 2,088 |
| 8Mason County, WV | 47 | 5 | 4.9 | $1M | −2.7% | #1,194 of 2,088 |
| 9Lewis County, WV | 36 | 6 | 8.6 | $700K | −3.7% | #1,606 of 2,088 |
| 10Randolph County, WV | 36 | 10 | 9.4 | $591K | −3.6% | #1,609 of 2,088 |
Other business types in Berkeley County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes78
- Gyms85
- Yoga, Pilates and fitness studios77
- Martial arts and dance studios70
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Berkeley County, WV?
Berkeley County has 33 gyms and studios on map listings as of September 2026. One of them (3%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 17 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Berkeley County, WV spend on memberships, classes and admissions?
About $37.6M a year, or $736 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 33 gyms and studios on map listings, it comes to $1.1M per location. It is estimated from the incomes of the 51,021 households in Berkeley County and national spending patterns by income.
How does Berkeley County, WV compare with the U.S. for gyms and studios?
Berkeley County has 6.5 gyms and studios per 10,000 households, 56% below the U.S. rate of 14.9. Spending per location is $1.1M, 72% above the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Berkeley County would have about 57, against 33 on map listings. There is one business with payroll in the industry for every 3,001 households, against one for every 1,641 across the U.S.
How fast is Berkeley County, WV growing?
Population estimates put Berkeley County at 139,522 people in 2025, up 13.7% since 2020, faster than the U.S. (+3.1%). It has 51,021 households. Median household income in Berkeley County is $80,815, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 29.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Berkeley County scores 78 for gyms and studios (high), #87 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Berkeley County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Berkeley County
Screening a site or an acquisition in Berkeley County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Berkeley County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.