Groceries and convenience · Small-town market · Missouri
Grocery and convenience stores in the Moberly, MO area
Competitor counts, household spending and official business counts for grocery and convenience stores in the Moberly, MO area, set against other small-town markets and the U.S.
Groundwork market score · out of 100
Score 41 out of 100: Lower middle
Ranked #368 of 538 scored small-town markets
#14 of 17 scored small-town markets based in Missouri
- Listings
- 19
- 6 chain locations (32%)
- Official establishments
- 7
- Businesses with payroll, 2023
- Household spending a year
- $50.3M
- On groceries · $5,443 a household
- Spending per listing
- $2.6M
- 22% below the U.S.
- Listings per 10k households
- 20.5
- 10% above the U.S.
- Population, 2025
- 24,513
- +0.2% since 2020
See the grocery and convenience stores around any address in the Moberly area
The site report maps the grocery and convenience stores on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on groceries in the Moberly area comes to about $50.3M a year: $5,443 per household, 14% below the U.S. average. Spread across 19 grocery and convenience stores, that is $2.6M per store, 22% below the U.S. figure of $3.4M.
There are 19 grocery and convenience stores on map listings in the Moberly area as of September 2026. Of those, 6 are chain locations, or 32%, against 42% across the U.S. That comes to 20.5 for every 10,000 households, 10% above the U.S. rate of 18.7.
Official counts show 7 businesses with payroll classed as grocery and convenience stores in the Moberly area in 2023. That is one for every 1,321 households, against one for every 1,293 across the U.S. Official counts list 3 one-person businesses without payroll.
Population estimates show the Moberly area grew 0.2% from 2020 to 2025, slower than the U.S. (+3.1%). The Groundwork market score for grocery and convenience stores in the Moberly area is 41 (lower middle), #368 of 538 scored small-town markets and #14 of 17 scored small-town markets based in Missouri.
How the Moberly area compares
The same measures for Missouri and the whole U.S. Spending per listing divides a year of household spending on all groceries by the grocery and convenience stores counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Moberly area | Missouri | U.S. |
|---|---|---|---|
| Listings per 10k households | 20.5 | 17.8 | 18.7 |
| Spending per listing | $2.6M | $3.3M | $3.4M |
| Households per official establishment | 1,321 | 1,995 | 1,293 |
| Official establishment growth, 2019–2023 | n/a | +0.7% | +7.2% |
| Population growth, 2020–2025 | +0.2% | +1.9% | +3.1% |
| Spending per household on groceries | $5,443 | $5,947 | $6,319 |
| Median household income | $53,033 | $70,702 | $80,734 |
| Groundwork market score | 41 | 51 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 7
- Employees, 2023
- 104
- Annual payroll, 2023
- $2.2M
- One-person businesses, 2023
- 3Businesses with no payroll
- Map listings, September 2026
- 196 chain locations
- Listings at the U.S. rate for this spending
- 15The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as grocery and convenience stores in the Moberly area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in the Moberly area
- Population, 2025 estimate
- 24,513+0.2% since 2020
- Households
- 9,247
- Median age
- 39.7
- Homes lived in by their owners
- 71%
- Vehicles per household
- 1.9
- Land area
- 483 sq. mi.
- People per square mile
- 50
- Median household income
- $53,033+11.1% vs. 2015–2019, before inflation
- Average household income
- $72,273
- Median home value
- $159,300
- Jobs located here
- 8,934
- Daytime population
- 23,270Residents who don’t work, plus everyone whose job is here
Looking at a specific site in the Moberly area?
These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the grocery and convenience stores on map listings by name and distance.
Or open the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGrocery and convenience stores across Missouri
Every Missouri market ranked →The highest-scoring small-town markets in Missouri for grocery and convenience stores, numbered among those based in Missouri (a market based in another state is listed without a number), with the Moberly area marked.
Top small-town markets in Missouri
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Warrensburg, MO | 86 | 31 | 14.7 | $3.9M | +4.9% | #6 of 538 |
| 2Kirksville, MO | 74 | 17 | 16.3 | $3.4M | +1.9% | #46 of 538 |
| 3Fort Leonard Wood, MO | 73 | 27 | 16.0 | $3.5M | +0.8% | #49 of 538 |
| 4Rolla, MO | 72 | 29 | 16.7 | $3.3M | +1.6% | #57 of 538 |
| 5Farmington, MO | 65 | 44 | 17.7 | $3.1M | +2.1% | #123 of 538 |
| 6Sedalia, MO | 64 | 36 | 21.2 | $2.6M | +2.9% | #134 of 538 |
| Quincy, IL-MO | 58 | 64 | 20.6 | $2.8M | −2.0% | #200 of 538 |
| 7West Plains, MO | 57 | 33 | 20.7 | $2.6M | +2.5% | #218 of 538 |
| 8Maryville, MO | 56 | 7 | 8.3 | $6.7M | −4.0% | #221 of 538 |
| 9Branson, MO | 50 | 53 | 23.3 | $2.4M | +1.7% | #284 of 538 |
| 14Moberly, MO | 41 | 19 | 20.5 | $2.6M | +0.2% | #368 of 538 |
Other business types in the Moberly area
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
- Grocery and convenience stores41
- Grocery stores46
- Convenience stores42
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many grocery and convenience stores are in the Moberly, MO area?
As of September 2026, map listings count 19 grocery and convenience stores in the Moberly area. 6 of them (32%) are chain locations. The listings count grocery, convenience and specialty food stores. Official counts show 7 businesses with payroll classed as grocery and convenience stores in 2023. Official counts also show 3 one-person businesses without payroll.
How much do households in the Moberly, MO area spend on groceries?
About $50.3M a year, or $5,443 per household. That is 14% below the U.S. average (an index of 86, where 100 is the U.S. average). Spread across the 19 grocery and convenience stores on map listings, it comes to $2.6M per store. It is estimated from the incomes of the 9,247 households in the Moberly area and national spending patterns by income.
How does the Moberly, MO area compare with the U.S. for grocery and convenience stores?
The Moberly area has 20.5 grocery and convenience stores per 10,000 households, 10% above the U.S. rate of 18.7. Spending per store is $2.6M, 22% below the U.S. figure of $3.4M. At the U.S. ratio of grocery and convenience stores to household spending, the Moberly area would have about 15, against 19 on map listings. There is one business with payroll in the industry for every 1,321 households, against one for every 1,293 across the U.S.
How fast is the Moberly, MO area growing?
Population estimates put the Moberly area at 24,513 people in 2025, up 0.2% since 2020, slower than the U.S. (+3.1%). It has 9,247 households. The median household income in the Moberly area is $53,033 a year, 34% below the U.S. median of $80,734. That rose 11.1% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Moberly area scores 41 for grocery and convenience stores (lower middle), #368 of 538 scored small-town markets.
How can I see the market around a specific site?
Run a Groundwork site report on an address in the Moberly area. It maps the grocery and convenience stores on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for grocery and convenience stores · All 56 business types in the Moberly area
Screening a site or an acquisition in the Moberly area?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of the Moberly area. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.