County profile · Alaska
Kenai Peninsula Borough, AK market data
Population, household spending and competition for 56 business types in Kenai Peninsula Borough, each scored against other counties.
- Population, 2025
- 61,951
- +5.1% since 2020
- Households
- 24,371
- Median household income
- $80,538
- +21.9% vs. 2015–2019, before inflation
- Median home value
- $323,200
- Jobs located here
- n/a
- Highest market score
- 83
- Barbershops, #47 of 1,356 scored counties
A site report maps the competitors on map listings around any address in Kenai Peninsula Borough by name and distance, and the households and spending within reach. Or open the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 61,951 people live in Kenai Peninsula Borough, in 24,371 households. Population estimates put the population change in Kenai Peninsula Borough from 2020 to 2025 at +5.1%, faster than the U.S. (+3.1%). The median household income in Kenai Peninsula Borough is $80,538 a year, in line with the U.S. median of $80,734. That rose 21.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Kenai Peninsula Borough spend the most on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and the least on clothing, shoes and related services (89).
The highest Groundwork market scores in Kenai Peninsula Borough are for barbershops (83), veterinarians (82) and nail salons (80). Kenai Peninsula Borough ranks #47 of 1,356 scored counties for barbershops.
For its number of households, Kenai Peninsula Borough has the most map listings, relative to the U.S., for coffee shops and cafes (3.6 times the U.S. rate) and the fewest for lawn care, cleaning and pest control companies (51% below the U.S. rate).
All 56 business types in Kenai Peninsula Borough
Highest Groundwork market score first. Each score compares Kenai Peninsula Borough with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Barbershops | 83 | #47 of 1,356 | 7 | 2.9 | $3.6M | 188 | Under 3 |
| Veterinarians | 82 | #62 of 1,485 | 6 | 2.5 | $4M | 149 | 6 |
| Nail salons | 80 | #49 of 1,328 | 9 | 3.7 | $2.8M | 165 | Under 3 |
| Convenience stores | 78 | #225 of 2,261 | 16 | 6.6 | $9.3M | 118 | 5 |
| Property management | 76 | #71 of 910 | 7 | 2.9 | Index only | 113 | 3 |
| Optometrists and eye care | 74 | #133 of 1,302 | 7 | 2.9 | $4.5M | 145 | 4 |
| Tire shops | 74 | #177 of 1,530 | 7 | 2.9 | $4M | 159 | 5 |
| Car washes and detailing | 72 | #192 of 1,451 | 11 | 4.5 | $2.5M | 101 | Under 3 |
| Landscaping and lawn care | 71 | #215 of 1,493 | 5 | 2.1 | $6.5M | 221 | 24 |
| Insurance agencies | 71 | #431 of 2,272 | 22 | 9.0 | $2.3M | 181 | 19 |
| HVAC and plumbing | 70 | #198 of 1,707 | 8 | 3.3 | $8.7M | 183 | 27 |
| Mortgage brokers and lenders | 68 | #136 of 887 | 7 | 2.9 | Index only | 162 | 5 |
| Lawn, cleaning and pest control | 66 | #306 of 1,771 | 10 | 4.1 | $3.2M | 193 | 49 |
| Home repair trades | 66 | #319 of 2,057 | 17 | 7.0 | $4.1M | 169 | 62 |
| Gas stations | 66 | #537 of 2,358 | 35 | 14.4 | $2M | 85 | 19 |
| Child care and preschools | 65 | #390 of 1,611 | 14 | 5.7 | $1.2M | 120 | 22 |
| Fast food and sandwich shops | 64 | #572 of 2,222 | 25 | 10.3 | $3.9M | 128 | 56 |
| Hair salons | 63 | #538 of 2,339 | 47 | 19.3 | $529K | 123 | 18 |
| Pizza | 62 | #579 of 2,090 | 17 | 7.0 | $5.7M | 113 | 56 |
| Auto repair shops | 57 | #866 of 2,378 | 60 | 24.6 | $466K | 105 | 35 |
| Auto repair and car care | 57 | #891 of 2,401 | 104 | 42.7 | $269K | 100 | 43 |
| Clothing and shoe stores | 56 | #838 of 2,087 | 36 | 14.8 | $1.2M | 97 | 10 |
| Clothing, shoes and laundry | 56 | #881 of 2,210 | 46 | 18.9 | $968K | 110 | 13 |
| Yoga, Pilates and fitness studios | 55 | #285 of 777 | 7 | 2.9 | $3.9M | 96 | 10 |
| Gyms | 55 | #737 of 1,792 | 25 | 10.3 | $1.1M | 84 | 10 |
| Martial arts and dance studios | 52 | #615 of 1,334 | 15 | 6.2 | $1.8M | 90 | 11 |
| Real estate | 52 | #998 of 2,229 | 79 | 32.4 | Index only | 129 | 58 |
| Salons, barbers and spas | 52 | #1,064 of 2,385 | 105 | 43.1 | $237K | 111 | 30 |
| Real estate agents and brokers | 51 | #1,005 of 2,176 | 64 | 26.3 | Index only | 126 | 39 |
| Primary care and pediatrics | 50 | #845 of 1,656 | 20 | 8.2 | $1.6M | 89 | 40 |
| Gyms, studios and classes | 50 | #1,061 of 2,088 | 47 | 19.3 | $582K | 88 | 21 |
| Pet businesses | 49 | #1,162 of 2,200 | 39 | 16.0 | $622K | 71 | 23 |
| Bakeries and dessert shops | 48 | #995 of 1,889 | 23 | 9.4 | $4.2M | 102 | 52 |
| Grocery stores | 45 | #1,190 of 2,070 | 22 | 9.0 | $6.7M | 73 | 17 |
| Grocery and convenience stores | 45 | #1,411 of 2,402 | 73 | 30.0 | $2M | 60 | 22 |
| Electricians | 43 | #751 of 1,160 | 8 | 3.3 | $8.7M | 73 | 30 |
| Sit-down restaurants | 42 | #1,561 of 2,405 | 165 | 67.7 | $591K | 89 | 65 |
| Pet grooming and boarding | 40 | #978 of 1,461 | 18 | 7.4 | $1.3M | 53 | 12 |
| Dentists and orthodontists | 40 | #1,289 of 1,886 | 34 | 14.0 | $933K | 95 | 29 |
| Doctors, dentists and clinics | 40 | #1,679 of 2,394 | 212 | 87.0 | $150K | 98 | 119 |
| Pet stores | 38 | #674 of 974 | 9 | 3.7 | $2.7M | 60 | 5 |
| Spas and skin care | 37 | #1,378 of 1,769 | 42 | 17.2 | $592K | 68 | 9 |
| Laundromats | 36 | #547 of 785 | 5 | 2.1 | $8.9M | 71 | 3 |
| Chiropractors | 35 | #1,155 of 1,490 | 21 | 8.6 | $1.5M | 63 | 17 |
| Restaurants and cafes | 35 | #1,849 of 2,405 | 374 | 153.5 | $261K | 70 | 173 |
| Physical therapy | 32 | #1,178 of 1,422 | 24 | 9.8 | $1.3M | 55 | 24 |
| Coffee shops and cafes | 31 | #1,733 of 2,063 | 97 | 39.8 | $1M | 27 | 52 |
| House cleaning | Not scored | Not scored | 4 | 1.6 | $8.1M | 126 | 25 |
| Funeral homes | Not scored | Not scored | 3 | 1.2 | $1.1M | 161 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 0.8 | $14M | Too few | 6 |
| Dry cleaners | Not scored | Not scored | 1 | 0.4 | $44.5M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.4 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $27.9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $32.3M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.4 | $69.8M | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 5 |
Household spending in Kenai Peninsula Borough
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $27.9M | $1,146 | 120 |
| Gasoline and other fuels | $70.8M | $2,906 | 112 |
| Food away from home | $97.4M | $3,998 | 98 |
| Groceries | $148.5M | $6,093 | 96 |
| Personal care products and services | $24.9M | $1,020 | 102 |
| Child care and other personal services | $16.8M | $688 | 118 |
| Memberships, classes and admissions | $27.4M | $1,122 | 114 |
| Medical and dental services | $31.7M | $1,302 | 101 |
| Pets | $24.2M | $995 | 109 |
| Clothing, shoes and related services | $44.5M | $1,828 | 89 |
| Vehicle insurance | $49.9M | $2,049 | 105 |
| Home repairs, maintenance and insurance | $69.8M | $2,865 | 95 |
| Lawn care, cleaning and other household services | $32.3M | $1,326 | 94 |
| Rent and homeowner costs | $441.2M | $18,104 | 109 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Kenai Peninsula Borough
- Population, 2025 estimate
- 61,951+5.1% since 2020
- Households
- 24,371
- Median age
- 42.1
- Homes lived in by their owners
- 77%
- Vehicles per household
- 2.1
- Land area
- 16,017 sq. mi.
- People per square mile
- 4
- Median household income
- $80,538+21.9% vs. 2015–2019, before inflation
- Average household income
- $105,973
- Median home value
- $323,200
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Kenai Peninsula Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alaska 8
- Anchorage Municipality, AK288,976 people
- Matanuska-Susitna Borough, AK112,988 people
- Chugach Census Area, AK6,862 people
- Kodiak Island Borough, AK12,771 people
- Lake and Peninsula Borough, AK1,013 people
- Bristol Bay Borough, AK918 people
- Copper River Census Area, AK2,626 people
- Denali Borough, AK1,969 people
Questions
How fast is Kenai Peninsula Borough, AK growing?
Population estimates put Kenai Peninsula Borough at 61,951 people in 2025, up 5.1% since 2020, faster than the U.S. (+3.1%). It has 24,371 households. Against the 2015–2019 survey, median household income rose 21.9%, before inflation.
How much do households in Kenai Peninsula Borough, AK spend?
Households in Kenai Peninsula Borough spend about $441.2M a year on rent and homeowner costs, $148.5M on groceries and $97.4M on food away from home. Relative to the U.S., household spending in Kenai Peninsula Borough runs highest on vehicle maintenance and repairs (an index of 120, where 100 is the U.S. average) and lowest on clothing, shoes and related services (89).
Which business types have the highest market scores in Kenai Peninsula Borough, AK?
Of the business types scored in Kenai Peninsula Borough, barbershops (83), veterinarians (82) and nail salons (80) have the highest Groundwork market scores. For barbershops, that ranks #47 of 1,356 scored counties.
How does Kenai Peninsula Borough, AK compare with the U.S.?
Median household income in Kenai Peninsula Borough is $80,538, in line with the U.S. median of $80,734. The population rose 5.1% from 2020 to 2025, against +3.1% for the U.S. The median home value is $323,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (3.6 times the U.S. rate) and lowest for lawn care, cleaning and pest control companies (51% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 47 of the 56 business types have a score in Kenai Peninsula Borough, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Kenai Peninsula Borough. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Kenai Peninsula Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Kenai Peninsula Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.