County profile · Alaska
Fairbanks North Star Borough, AK market data
Population, household spending and competition for 56 business types in Fairbanks North Star Borough, each scored against other counties.
- Population, 2025
- 93,972
- −1.4% since 2020
- Households
- 36,359
- Median household income
- $88,267
- +14.6% vs. 2015–2019, before inflation
- Median home value
- $298,200
- Jobs located here
- n/a
- Highest market score
- 75
- Mortgage brokers and lenders, #64 of 887 scored counties
A site report maps the competitors on map listings around any address in Fairbanks North Star Borough by name and distance, and the households and spending within reach. Or open the report at the center of Fairbanks North Star Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 93,972 people live in Fairbanks North Star Borough, in 36,359 households. Between 2020 and 2025, the population of Fairbanks North Star Borough declined 1.4%, against +3.1% for the U.S. The median household income in Fairbanks North Star Borough is $88,267 a year, 9% above the U.S. median of $80,734. That rose 14.6% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Fairbanks North Star Borough spend the most on child care and other personal services (an index of 127, where 100 is the U.S. average) and the least on clothing, shoes and related services (93).
The highest Groundwork market scores in Fairbanks North Star Borough are for mortgage brokers and lenders (75), grocery and convenience stores (75) and tire shops (71). Fairbanks North Star Borough ranks #64 of 887 scored counties for mortgage brokers and lenders.
Fairbanks North Star Borough is part of the Fairbanks-College metro area. For its number of households, Fairbanks North Star Borough has the most map listings, relative to the U.S., for coffee shops and cafes (73% above the U.S. rate) and the fewest for clothing and shoe stores (59% below the U.S. rate).
All 56 business types in Fairbanks North Star Borough
Highest Groundwork market score first. Each score compares Fairbanks North Star Borough with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Mortgage brokers and lenders | 75 | #64 of 887 | 6 | 1.7 | Index only | 293 | 3 |
| Grocery and convenience stores | 75 | #293 of 2,402 | 55 | 15.1 | $4.2M | 123 | 12 |
| Tire shops | 71 | #237 of 1,530 | 6 | 1.7 | $6.5M | 261 | 5 |
| Grocery stores | 71 | #371 of 2,070 | 18 | 5.0 | $12.8M | 137 | 11 |
| Landscaping and lawn care | 68 | #271 of 1,493 | 6 | 1.7 | $8.4M | 287 | 27 |
| Car washes and detailing | 68 | #273 of 1,451 | 10 | 2.8 | $3.9M | 156 | 5 |
| Convenience stores | 67 | #515 of 2,261 | 24 | 6.6 | $9.6M | 122 | Under 3 |
| Chiropractors | 64 | #341 of 1,490 | 11 | 3.0 | $4.5M | 189 | 11 |
| Child care and preschools | 64 | #413 of 1,611 | 14 | 3.9 | $1.9M | 191 | 25 |
| Hair salons | 63 | #518 of 2,339 | 54 | 14.9 | $724K | 168 | 22 |
| Primary care and pediatrics | 62 | #450 of 1,656 | 16 | 4.4 | $3.1M | 175 | 45 |
| Clothing and shoe stores | 62 | #596 of 2,087 | 24 | 6.6 | $2.9M | 227 | 20 |
| Fast food and sandwich shops | 62 | #649 of 2,222 | 45 | 12.4 | $3.4M | 112 | 59 |
| Gas stations | 60 | #735 of 2,358 | 34 | 9.4 | $2.9M | 122 | 27 |
| Electricians | 59 | #372 of 1,160 | 6 | 1.7 | $18.3M | 152 | 28 |
| Veterinarians | 59 | #505 of 1,485 | 11 | 3.0 | $3.5M | 128 | 14 |
| Pizza | 59 | #686 of 2,090 | 32 | 8.8 | $4.8M | 94 | 59 |
| Lawn, cleaning and pest control | 58 | #541 of 1,771 | 14 | 3.9 | $3.6M | 215 | 68 |
| Optometrists and eye care | 57 | #491 of 1,302 | 16 | 4.4 | $3.1M | 99 | 5 |
| Clothing, shoes and laundry | 57 | #798 of 2,210 | 44 | 12.1 | $1.6M | 179 | 24 |
| Insurance agencies | 56 | #900 of 2,272 | 35 | 9.6 | $2M | 158 | 26 |
| Roofing and gutters | 55 | #462 of 1,177 | 8 | 2.2 | $13.7M | 162 | 11 |
| Collision repair and body shops | 55 | #535 of 1,327 | 11 | 3.0 | $3.6M | 116 | 10 |
| Pet businesses | 54 | #900 of 2,200 | 46 | 12.7 | $833K | 95 | 23 |
| Martial arts and dance studios | 53 | #569 of 1,334 | 20 | 5.5 | $2.2M | 109 | 12 |
| Nail salons | 53 | #588 of 1,328 | 17 | 4.7 | $2.3M | 138 | 10 |
| Barbershops | 53 | #610 of 1,356 | 12 | 3.3 | $3.3M | 173 | 5 |
| Pet grooming and boarding | 53 | #650 of 1,461 | 17 | 4.7 | $2.3M | 89 | 9 |
| Salons, barbers and spas | 53 | #969 of 2,385 | 120 | 33.0 | $326K | 153 | 47 |
| Property management | 52 | #400 of 910 | 10 | 2.8 | Index only | 123 | 20 |
| Gyms | 49 | #946 of 1,792 | 34 | 9.4 | $1.3M | 99 | 15 |
| Home repair trades | 48 | #1,104 of 2,057 | 41 | 11.3 | $2.7M | 110 | 88 |
| Gyms, studios and classes | 47 | #1,202 of 2,088 | 65 | 17.9 | $674K | 102 | 27 |
| Auto repair and car care | 47 | #1,323 of 2,401 | 133 | 36.6 | $295K | 110 | 66 |
| Spas and skin care | 46 | #1,016 of 1,769 | 37 | 10.2 | $1.1M | 121 | 10 |
| Bakeries and dessert shops | 46 | #1,061 of 1,889 | 31 | 8.5 | $5M | 120 | 39 |
| Doctors, dentists and clinics | 45 | #1,395 of 2,394 | 220 | 60.5 | $226K | 148 | 132 |
| Sit-down restaurants | 45 | #1,417 of 2,405 | 219 | 60.2 | $701K | 106 | 70 |
| Yoga, Pilates and fitness studios | 44 | #490 of 777 | 11 | 3.0 | $4M | 98 | 15 |
| Auto repair shops | 43 | #1,513 of 2,378 | 84 | 23.1 | $467K | 105 | 52 |
| Pet stores | 42 | #623 of 974 | 12 | 3.3 | $3.2M | 71 | Under 3 |
| Dentists and orthodontists | 42 | #1,213 of 1,886 | 39 | 10.7 | $1.3M | 130 | 44 |
| Restaurants and cafes | 42 | #1,533 of 2,405 | 424 | 116.6 | $362K | 98 | 168 |
| House cleaning | 41 | #569 of 847 | 7 | 1.9 | $7.2M | 113 | 36 |
| Physical therapy | 41 | #944 of 1,422 | 20 | 5.5 | $2.5M | 104 | 22 |
| Laundromats | 40 | #505 of 785 | 5 | 1.4 | $13.9M | 111 | 4 |
| HVAC and plumbing | 38 | #1,272 of 1,707 | 27 | 7.4 | $4.1M | 85 | 49 |
| Real estate | 38 | #1,727 of 2,229 | 124 | 34.1 | Index only | 128 | 106 |
| Real estate agents and brokers | 37 | #1,738 of 2,176 | 106 | 29.2 | Index only | 119 | 69 |
| Coffee shops and cafes | 26 | #1,863 of 2,063 | 69 | 19.0 | $2.2M | 60 | 39 |
| Funeral homes | Not scored | Not scored | 4 | 1.1 | $913K | 134 | 3 |
| Dry cleaners | Not scored | Not scored | 3 | 0.8 | $23.1M | 147 | Under 3 |
| Home inspectors | Not scored | Not scored | 2 | 0.6 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.6 | $19.6M | Too few | 3 |
| Pest control | Not scored | Not scored | 1 | 0.3 | $50.5M | Too few | 5 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.3 | $49.8M | Too few | 5 |
Household spending in Fairbanks North Star Borough
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $39.2M | $1,078 | 113 |
| Gasoline and other fuels | $98.7M | $2,714 | 105 |
| Food away from home | $153.6M | $4,224 | 104 |
| Groceries | $230M | $6,326 | 100 |
| Personal care products and services | $39.1M | $1,076 | 107 |
| Child care and other personal services | $26.7M | $736 | 127 |
| Memberships, classes and admissions | $43.8M | $1,206 | 123 |
| Medical and dental services | $49.8M | $1,370 | 106 |
| Pets | $38.3M | $1,054 | 116 |
| Clothing, shoes and related services | $69.3M | $1,907 | 93 |
| Vehicle insurance | $69.5M | $1,913 | 98 |
| Home repairs, maintenance and insurance | $109.7M | $3,017 | 100 |
| Lawn care, cleaning and other household services | $50.5M | $1,388 | 98 |
| Rent and homeowner costs | $686.1M | $18,870 | 113 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Fairbanks North Star Borough
- Population, 2025 estimate
- 93,972−1.4% since 2020
- Households
- 36,359
- Median age
- 35.0
- Homes lived in by their owners
- 62%
- Vehicles per household
- 1.9
- Land area
- 7,335 sq. mi.
- People per square mile
- 13
- Median household income
- $88,267+14.6% vs. 2015–2019, before inflation
- Average household income
- $112,548
- Median home value
- $298,200
- Jobs located here
- n/a
- Daytime population
- n/aResidents who don’t work, plus everyone whose job is here
Looking at a specific site in Fairbanks North Star Borough?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Fairbanks North Star Borough. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alaska 8
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- Southeast Fairbanks Census Area, AK7,068 people
- Yukon-Koyukuk Census Area, AK5,195 people
- Copper River Census Area, AK2,626 people
- Matanuska-Susitna Borough, AK112,988 people
- Anchorage Municipality, AK288,976 people
- Chugach Census Area, AK6,862 people
- Kenai Peninsula Borough, AK60,413 people
Questions
How fast is Fairbanks North Star Borough, AK growing?
Population estimates put Fairbanks North Star Borough at 93,972 people in 2025, down 1.4% since 2020, against +3.1% for the U.S. It has 36,359 households. Against the 2015–2019 survey, median household income rose 14.6%, before inflation.
How much do households in Fairbanks North Star Borough, AK spend?
Households in Fairbanks North Star Borough spend about $686.1M a year on rent and homeowner costs, $230M on groceries and $153.6M on food away from home. Relative to the U.S., household spending in Fairbanks North Star Borough runs highest on child care and other personal services (an index of 127, where 100 is the U.S. average) and lowest on clothing, shoes and related services (93).
Which business types have the highest market scores in Fairbanks North Star Borough, AK?
Of the business types scored in Fairbanks North Star Borough, mortgage brokers and lenders (75), grocery and convenience stores (75) and tire shops (71) have the highest Groundwork market scores. For mortgage brokers and lenders, that ranks #64 of 887 scored counties.
How does Fairbanks North Star Borough, AK compare with the U.S.?
Median household income in Fairbanks North Star Borough is $88,267, 9% above the U.S. median of $80,734. The population fell 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $298,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for coffee shops and cafes (73% above the U.S. rate) and lowest for clothing and shoe stores (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 50 of the 56 business types have a score in Fairbanks North Star Borough, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Fairbanks North Star Borough. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Fairbanks North Star Borough?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Fairbanks North Star Borough. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.