County profile · Alabama
Lawrence County, AL market data
Population, household spending and competition for 56 business types in Lawrence County, each scored against other counties.
- Population, 2025
- 33,843
- +2.3% since 2020
- Households
- 13,627
- Median household income
- $66,071
- +47.2% vs. 2015–2019, before inflation
- Median home value
- $172,300
- Jobs located here
- 5,153
- Highest market score
- 90
- Insurance agencies, #54 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Lawrence County by name and distance, and the households and spending within reach. Or open the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 33,843 people live in Lawrence County, in 13,627 households. Population estimates put the population change in Lawrence County from 2020 to 2025 at +2.3%, slower than the U.S. (+3.1%). The median household income in Lawrence County is $66,071 a year, 18% below the U.S. median of $80,734. That rose 47.2% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lawrence County spend the most on vehicle insurance (an index of 157, where 100 is the U.S. average) and the least on memberships, classes and admissions (61).
The highest Groundwork market scores in Lawrence County are for insurance agencies (90), real estate businesses (79) and auto repair and car care businesses (76). Lawrence County ranks #54 of 2,272 scored counties for insurance agencies.
Lawrence County is part of the Decatur metro area. For its number of households, Lawrence County has the most map listings, relative to the U.S., for gas stations (75% above the U.S. rate) and the fewest for medical and dental practices (77% below the U.S. rate).
All 56 business types in Lawrence County
Highest Groundwork market score first. Each score compares Lawrence County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 90 | #54 of 2,272 | 11 | 8.1 | $3.8M | 304 | 3 |
| Real estate | 79 | #32 of 2,229 | 6 | 4.4 | Index only | 738 | 5 |
| Auto repair and car care | 76 | #206 of 2,401 | 43 | 31.6 | $348K | 130 | 14 |
| Lawn, cleaning and pest control | 75 | #124 of 1,771 | 6 | 4.4 | $3.1M | 183 | Under 3 |
| Doctors, dentists and clinics | 75 | #193 of 2,394 | 27 | 19.8 | $519K | 341 | 6 |
| Restaurants and cafes | 73 | #288 of 2,405 | 72 | 52.8 | $645K | 174 | 39 |
| Home repair trades | 71 | #173 of 2,057 | 8 | 5.9 | $4.5M | 184 | 18 |
| Primary care and pediatrics | 69 | #275 of 1,656 | 5 | 3.7 | $2.8M | 157 | 6 |
| Salons, barbers and spas | 69 | #318 of 2,385 | 34 | 25.0 | $328K | 154 | 3 |
| Sit-down restaurants | 68 | #428 of 2,405 | 48 | 35.2 | $968K | 146 | 16 |
| Grocery and convenience stores | 68 | #509 of 2,402 | 24 | 17.6 | $3.2M | 96 | 4 |
| Fast food and sandwich shops | 67 | #468 of 2,222 | 12 | 8.8 | $3.9M | 127 | 19 |
| Landscaping and lawn care | 65 | #350 of 1,493 | 6 | 4.4 | $3.1M | 105 | Under 3 |
| Auto repair shops | 65 | #541 of 2,378 | 33 | 24.2 | $454K | 102 | 10 |
| Grocery stores | 62 | #613 of 2,070 | 7 | 5.1 | $11.1M | 119 | Under 3 |
| Clothing and shoe stores | 62 | #617 of 2,087 | 14 | 10.3 | $1.7M | 131 | 3 |
| Gyms, studios and classes | 61 | #546 of 2,088 | 9 | 6.6 | $914K | 138 | Under 3 |
| Clothing, shoes and laundry | 61 | #682 of 2,210 | 20 | 14.7 | $1.2M | 132 | 3 |
| HVAC and plumbing | 60 | #486 of 1,707 | 6 | 4.4 | $6M | 125 | 12 |
| Pet businesses | 60 | #670 of 2,200 | 15 | 11.0 | $727K | 83 | 5 |
| Hair salons | 56 | #860 of 2,339 | 21 | 15.4 | $531K | 123 | Under 3 |
| Bakeries and dessert shops | 55 | #730 of 1,889 | 9 | 6.6 | $5.2M | 125 | Under 3 |
| Gyms | 54 | #753 of 1,792 | 6 | 4.4 | $1.4M | 105 | Under 3 |
| Gas stations | 53 | #1,037 of 2,358 | 26 | 19.1 | $1.9M | 79 | 24 |
| Convenience stores | 52 | #1,057 of 2,261 | 13 | 9.5 | $6M | 76 | Under 3 |
| Tire shops | 48 | #830 of 1,530 | 8 | 5.9 | $1.9M | 75 | 3 |
| Veterinarians | 38 | #1,018 of 1,485 | 6 | 4.4 | $1.8M | 67 | 5 |
| Barbershops | 35 | #1,015 of 1,356 | 7 | 5.1 | $1.6M | 85 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 4 | 2.9 | $3.7M | 149 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 2.9 | $1.3M | 127 | 8 |
| Chiropractors | Not scored | Not scored | 4 | 2.9 | $3.5M | 146 | Under 3 |
| Funeral homes | Not scored | Not scored | 4 | 2.9 | $488K | 72 | 4 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 2.9 | $2.7M | 107 | Under 3 |
| Real estate agents and brokers | Not scored | Not scored | 4 | 2.9 | Index only | 880 | 5 |
| Spas and skin care | Not scored | Not scored | 4 | 2.9 | $2.8M | 318 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.2 | $5M | 162 | 3 |
| Martial arts and dance studios | Not scored | Not scored | 3 | 2.2 | $2.7M | 136 | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 3 | 2.2 | $4.7M | 149 | Under 3 |
| Pet stores | Not scored | Not scored | 3 | 2.2 | $3.6M | 80 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 2 | 1.5 | $23.2M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.5 | Index only | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 1.5 | $5.6M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 1.5 | $23.2M | Too few | 19 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 0.7 | $14M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.7 | $23.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 0.7 | $35.7M | Too few | 6 |
| Laundromats | Not scored | Not scored | 1 | 0.7 | $23.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 0.7 | $14M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 0.7 | $35.7M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lawrence County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $15M | $1,099 | 115 |
| Gasoline and other fuels | $48.9M | $3,586 | 138 |
| Food away from home | $46.5M | $3,410 | 84 |
| Groceries | $77.7M | $5,705 | 90 |
| Personal care products and services | $11.2M | $819 | 81 |
| Child care and other personal services | $5.1M | $375 | 65 |
| Memberships, classes and admissions | $8.2M | $604 | 61 |
| Medical and dental services | $14M | $1,029 | 80 |
| Pets | $10.9M | $800 | 88 |
| Clothing, shoes and related services | $23.3M | $1,710 | 83 |
| Vehicle insurance | $41.9M | $3,077 | 157 |
| Home repairs, maintenance and insurance | $35.7M | $2,622 | 87 |
| Lawn care, cleaning and other household services | $18.4M | $1,353 | 96 |
| Rent and homeowner costs | $191.9M | $14,079 | 85 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lawrence County
- Population, 2025 estimate
- 33,843+2.3% since 2020
- Households
- 13,627
- Median age
- 42.1
- Homes lived in by their owners
- 82%
- Vehicles per household
- 2.3
- Land area
- 691 sq. mi.
- People per square mile
- 48
- Median household income
- $66,071+47.2% vs. 2015–2019, before inflation
- Average household income
- $80,069
- Median home value
- $172,300
- Jobs located here
- 5,153
- Daytime population
- 24,598Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lawrence County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Morgan County, AL124,471 people
- Colbert County, AL58,022 people
- Limestone County, AL111,233 people
- Winston County, AL23,682 people
- Lauderdale County, AL95,830 people
- Franklin County, AL31,966 people
- Cullman County, AL90,566 people
- Madison County, AL405,718 people
Questions
How fast is Lawrence County, AL growing?
Population estimates put Lawrence County at 33,843 people in 2025, up 2.3% since 2020, slower than the U.S. (+3.1%). It has 13,627 households. Against the 2015–2019 survey, median household income rose 47.2%, before inflation.
How much do households in Lawrence County, AL spend?
Households in Lawrence County spend about $191.9M a year on rent and homeowner costs, $77.7M on groceries and $48.9M on gasoline and other fuels. Relative to the U.S., household spending in Lawrence County runs highest on vehicle insurance (an index of 157, where 100 is the U.S. average) and lowest on memberships, classes and admissions (61).
Which business types have the highest market scores in Lawrence County, AL?
Of the business types scored in Lawrence County, insurance agencies (90), real estate businesses (79) and auto repair and car care businesses (76) have the highest Groundwork market scores. For insurance agencies, that ranks #54 of 2,272 scored counties.
How does Lawrence County, AL compare with the U.S.?
Median household income in Lawrence County is $66,071, 18% below the U.S. median of $80,734. The population rose 2.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $172,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (75% above the U.S. rate) and lowest for medical and dental practices (77% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 28 of the 56 business types have a score in Lawrence County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lawrence County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Lawrence County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lawrence County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.