County profile · Alabama
Winston County, AL market data
How Winston County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 23,829
- +1.4% since 2020
- Households
- 9,420
- Median household income
- $57,256
- +60.0% vs. 2015–2019, before inflation
- Median home value
- $118,900
- Jobs located here
- 7,365
- Highest market score
- 79
- Auto repair shops, #129 of 2,378 scored counties
A site report maps the competitors on map listings around any address in Winston County by name and distance, and the households and spending within reach. Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Winston County has an estimated 23,829 people and 9,420 households. Population estimates show Winston County grew 1.4% from 2020 to 2025, slower than the U.S. (+3.1%). Median household income in Winston County is $57,256, 29% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 60.0%, before inflation.
Relative to the U.S., household spending in Winston County runs highest on vehicle insurance (an index of 153, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Of the business types scored in Winston County, auto repair shops (79), insurance agencies (79) and auto repair and car care businesses (73) have the highest Groundwork market scores. For auto repair shops, that ranks #129 of 2,378 scored counties.
Against the U.S., map listings per household run highest for convenience stores (59% above the U.S. rate) and lowest for medical and dental practices (71% below the U.S. rate).
All 56 business types in Winston County
Highest Groundwork market score first. Each score compares Winston County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Auto repair shops | 79 | #129 of 2,378 | 13 | 13.8 | $763K | 172 | 4 |
| Insurance agencies | 79 | #239 of 2,272 | 10 | 10.6 | $2.8M | 225 | 7 |
| Auto repair and car care | 73 | #270 of 2,401 | 27 | 28.7 | $368K | 137 | 10 |
| Home repair trades | 65 | #353 of 2,057 | 7 | 7.4 | $3.3M | 137 | 10 |
| Restaurants and cafes | 64 | #592 of 2,405 | 57 | 60.5 | $518K | 140 | 23 |
| Real estate agents and brokers | 63 | #424 of 2,176 | 11 | 11.7 | Index only | 210 | 3 |
| Real estate | 61 | #534 of 2,229 | 13 | 13.8 | Index only | 224 | 6 |
| Sit-down restaurants | 58 | #806 of 2,405 | 34 | 36.1 | $868K | 131 | 11 |
| Gas stations | 57 | #871 of 2,358 | 15 | 15.9 | $2.2M | 92 | 15 |
| Doctors, dentists and clinics | 55 | #942 of 2,394 | 23 | 24.4 | $393K | 257 | 24 |
| Clothing and shoe stores | 53 | #920 of 2,087 | 8 | 8.5 | $1.9M | 149 | 4 |
| Clothing, shoes and laundry | 52 | #1,043 of 2,210 | 12 | 12.7 | $1.3M | 144 | 4 |
| Primary care and pediatrics | 50 | #838 of 1,656 | 5 | 5.3 | $1.8M | 101 | 7 |
| Fast food and sandwich shops | 43 | #1,412 of 2,222 | 13 | 13.8 | $2.3M | 74 | 12 |
| Coffee shops and cafes | 42 | #1,300 of 2,063 | 7 | 7.4 | $4.2M | 114 | Under 3 |
| Grocery and convenience stores | 37 | #1,717 of 2,402 | 23 | 24.4 | $2.2M | 66 | 6 |
| Salons, barbers and spas | 33 | #2,026 of 2,385 | 32 | 34.0 | $224K | 105 | Under 3 |
| Convenience stores | 30 | #1,801 of 2,261 | 12 | 12.7 | $4.3M | 54 | Under 3 |
| Pet businesses | 28 | #1,930 of 2,200 | 14 | 14.9 | $495K | 56 | Under 3 |
| Tire shops | 27 | #1,298 of 1,530 | 9 | 9.6 | $1.1M | 44 | 3 |
| Barbershops | 26 | #1,165 of 1,356 | 5 | 5.3 | $1.4M | 76 | Under 3 |
| Grocery stores | 26 | #1,752 of 2,070 | 10 | 10.6 | $5.1M | 55 | 5 |
| Hair salons | 26 | #2,112 of 2,339 | 20 | 21.2 | $358K | 83 | Under 3 |
| Gyms, studios and classes | 25 | #1,899 of 2,088 | 10 | 10.6 | $500K | 76 | Under 3 |
| Physical therapy | 20 | #1,341 of 1,422 | 5 | 5.3 | $1.8M | 75 | 9 |
| Gyms | 17 | #1,701 of 1,792 | 8 | 8.5 | $625K | 48 | Under 3 |
| Chiropractors | Not scored | Not scored | 4 | 4.2 | $2.3M | 94 | 4 |
| Dentists and orthodontists | Not scored | Not scored | 4 | 4.2 | $2.3M | 230 | 4 |
| Funeral homes | Not scored | Not scored | 4 | 4.2 | $391K | 58 | 3 |
| Nail salons | Not scored | Not scored | 4 | 4.2 | $1.8M | 107 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 4 | 4.2 | $1.7M | 68 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 3.2 | $3.3M | 131 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 3.2 | $3.3M | 107 | 4 |
| Lawn, cleaning and pest control | Not scored | Not scored | 3 | 3.2 | $4M | 239 | 7 |
| Pizza | Not scored | Not scored | 3 | 3.2 | $9.8M | 194 | 12 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.2 | $7.8M | 92 | Under 3 |
| Spas and skin care | Not scored | Not scored | 3 | 3.2 | $2.4M | 272 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 3.2 | $2.3M | 85 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 2.1 | $1.5M | Too few | 4 |
| Electricians | Not scored | Not scored | 2 | 2.1 | $11.7M | Too few | 5 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.1 | $11.7M | Too few | 5 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 2.1 | $6M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 2.1 | $7.6M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 2.1 | $2.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.1 | $3.5M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 1.1 | $15.2M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 1.1 | $9.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.1 | $9M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 1.1 | $12M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.1 | Index only | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Winston County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.9M | $1,053 | 110 |
| Gasoline and other fuels | $32.8M | $3,478 | 134 |
| Food away from home | $29.5M | $3,133 | 77 |
| Groceries | $51.2M | $5,432 | 86 |
| Personal care products and services | $7.2M | $760 | 76 |
| Child care and other personal services | $3.1M | $327 | 56 |
| Memberships, classes and admissions | $5M | $531 | 54 |
| Medical and dental services | $9M | $959 | 74 |
| Pets | $6.9M | $736 | 81 |
| Clothing, shoes and related services | $15.2M | $1,610 | 78 |
| Vehicle insurance | $28.2M | $2,995 | 153 |
| Home repairs, maintenance and insurance | $23.4M | $2,481 | 82 |
| Lawn care, cleaning and other household services | $12M | $1,276 | 90 |
| Rent and homeowner costs | $125.9M | $13,363 | 80 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Winston County
- Population, 2025 estimate
- 23,829+1.4% since 2020
- Households
- 9,420
- Median age
- 43.5
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.3
- Land area
- 613 sq. mi.
- People per square mile
- 39
- Median household income
- $57,256+60.0% vs. 2015–2019, before inflation
- Average household income
- $72,668
- Median home value
- $118,900
- Jobs located here
- 7,365
- Daytime population
- 22,080Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Winston County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- Walker County, AL64,841 people
- Marion County, AL29,184 people
- Lawrence County, AL33,276 people
- Franklin County, AL31,966 people
- Cullman County, AL90,566 people
- Fayette County, AL16,053 people
- Morgan County, AL124,471 people
- Colbert County, AL58,022 people
Questions
How fast is Winston County, AL growing?
Population estimates put Winston County at 23,829 people in 2025, up 1.4% since 2020, slower than the U.S. (+3.1%). It has 9,420 households. Median household income rose 60.0% from the 2015–2019 survey, before inflation.
How much do households in Winston County, AL spend?
Households in Winston County spend about $125.9M a year on rent and homeowner costs, $51.2M on groceries and $32.8M on gasoline and other fuels. Set against the U.S., households in Winston County spend the most on vehicle insurance (an index of 153, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
Which business types have the highest market scores in Winston County, AL?
The highest Groundwork market scores in Winston County are for auto repair shops (79), insurance agencies (79) and auto repair and car care businesses (73). Winston County ranks #129 of 2,378 scored counties for auto repair shops.
How does Winston County, AL compare with the U.S.?
The median household income in Winston County is $57,256 a year, 29% below the U.S. median of $80,734. The population rose 1.4% from 2020 to 2025, against +3.1% for the U.S. The median home value is $118,900, against $332,700 for the U.S. For its number of households, Winston County has the most map listings, relative to the U.S., for convenience stores (59% above the U.S. rate) and the fewest for medical and dental practices (71% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 26 of the 56 business types have a score in Winston County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Winston County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Winston County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Winston County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.