Groundwork

Pets · County · Alabama

Pet grooming and boarding businesses in Etowah County, AL

The pet grooming and boarding businesses in Etowah County, AL, the household spending behind them and how the market ranks against other counties.

Groundwork market score · out of 100

Score 56 out of 100: Upper middle

Ranked #579 of 1,461 scored counties
#15 of 31 scored counties in Alabama

Listings
13
0 chain locations (0%)
Official establishments
4
Businesses with payroll, 2023
Household spending a year
$28.8M
On pets · $732 a household
Spending per listing
$2.2M
13% below the U.S.
Listings per 10k households
3.3
8% below the U.S.
Population, 2025
103,886
+0.4% since 2020

See the pet grooming and boarding businesses around any address in Etowah County

The site report maps the pet grooming and boarding businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 13 pet grooming and boarding businesses in Etowah County. None of them are chain locations, against 9% across the U.S. That comes to 3.3 for every 10,000 households, 8% below the U.S. rate of 3.6.

Household spending on pets in Etowah County comes to about $28.8M a year: $732 per household, 20% below the U.S. average. That works out to $2.2M per business, 13% below the U.S. figure of $2.5M. That spending covers all pets, which pet grooming and boarding businesses share with other businesses in the trade.

In 2023, official counts showed 4 businesses with payroll in Etowah County classed as pet care (except veterinary). That is one for every 9,853 households, against one for every 5,057 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $15K has gone to businesses classed as pet care (except veterinary) in Etowah County.

Population estimates put the population change in Etowah County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). The Groundwork market score for pet grooming and boarding businesses in Etowah County is 56 (upper middle), #579 of 1,461 scored counties and #15 of 31 scored counties in Alabama.

How Etowah County compares

The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet grooming and boarding businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet grooming and boarding in Etowah County, AL compared with Alabama and the U.S.
MeasureEtowah CountyAlabamaU.S.
Listings per 10k households3.33.43.6
Spending per listing$2.2M$2.5M$2.5M
Households per official establishment9,8536,4645,057
Official establishment growth, 2019–2023n/a+51.5%+25.2%
Population growth, 2020–2025+0.4%+3.2%+3.1%
Spending per household on pets$732$834$909
Median household income$54,563$63,999$80,734
Groundwork market score5662

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4
Employees, 2023
10
Annual payroll, 2023
$233K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
130 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$15K

SBA-backed loans to businesses classed as pet care (except veterinary) in Etowah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Etowah County

Population, 2025 estimate
103,886+0.4% since 2020
Households
39,411
Median age
42.0
Homes lived in by their owners
74%
Vehicles per household
2.0
Land area
535 sq. mi.
People per square mile
193
Median household income
$54,563+22.2% vs. 2015–2019, before inflation
Average household income
$73,295
Median home value
$167,100
Jobs located here
33,151
Daytime population
97,399Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Etowah County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet grooming and boarding businesses on map listings by name and distance.

Or open the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.

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Pet grooming and boarding across Alabama

Every Alabama market ranked →

The highest-scoring counties in Alabama for pet grooming and boarding businesses, numbered among those based in Alabama, with Etowah County marked.

Top counties in Alabama

Counties in Alabama ranked for pet grooming and boarding businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Lee County, AL80152.2$3.9M+8.6%#60 of 1,461
2Tuscaloosa County, AL78222.4$3.4M+3.8%#85 of 1,461
3Madison County, AL75694.2$2.4M+11.0%#128 of 1,461
4Autauga County, AL7483.5$2.6M+5.1%#137 of 1,461
5Coffee County, AL7362.9$3M+6.3%#159 of 1,461
6Montgomery County, AL70131.4$5.6M−1.1%#221 of 1,461
7Jefferson County, AL70592.2$4M−1.3%#222 of 1,461
8Morgan County, AL70193.9$2.2M+2.6%#243 of 1,461
9Limestone County, AL69225.4$1.8M+18.0%#269 of 1,461
10Elmore County, AL65144.3$2.1M+4.2%#361 of 1,461
15Etowah County, AL56133.3$2.2M+0.4%#579 of 1,461

Other business types in Etowah County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet grooming and boarding businesses are in Etowah County, AL?

There are 13 pet grooming and boarding businesses on map listings in Etowah County as of September 2026. None of them are chain locations. The listings count groomers, boarding, dog daycare and pet sitters. Official counts show 4 businesses with payroll classed as pet care (except veterinary) in 2023.

How much do households in Etowah County, AL spend on pets?

About $28.8M a year, or $732 per household. That is 20% below the U.S. average (an index of 80, where 100 is the U.S. average). Spread across the 13 pet grooming and boarding businesses on map listings, it comes to $2.2M per business. The spending figure covers all pets, not only pet grooming and boarding businesses. It is estimated from the incomes of the 39,411 households in Etowah County and national spending patterns by income.

How does Etowah County, AL compare with the U.S. for pet grooming and boarding businesses?

Etowah County has 3.3 pet grooming and boarding businesses per 10,000 households, 8% below the U.S. rate of 3.6. Spending per business is $2.2M, 13% below the U.S. figure of $2.5M. At the national ratio of pet grooming and boarding businesses to household spending, Etowah County would have about 11, against 13 on map listings. There is one business with payroll in the industry for every 9,853 households, against one for every 5,057 across the U.S.

How fast is Etowah County, AL growing?

Population estimates put Etowah County at 103,886 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 39,411 households. The median household income in Etowah County is $54,563 a year, 32% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Etowah County scores 56 for pet grooming and boarding businesses (upper middle), #579 of 1,461 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Etowah County. It maps the pet grooming and boarding businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet grooming and boarding businesses · All 56 business types in Etowah County

Screening a site or an acquisition in Etowah County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.