Fitness and classes · County · Alabama
Gyms and studios in Etowah County, AL
The gyms and studios in Etowah County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,348 of 2,088 scored counties
#26 of 50 scored counties in Alabama
- Listings
- 35
- 9 chain locations (26%)
- Official establishments
- 9
- Businesses with payroll, 2023
- Household spending a year
- $20.6M
- On memberships, classes and admissions · $523 a household
- Spending per listing
- $589K
- 11% below the U.S.
- Listings per 10k households
- 8.9
- 40% below the U.S.
- Population, 2025
- 103,886
- +0.4% since 2020
See the gyms and studios around any address in Etowah County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $523 per household (47% below the U.S. average), households in Etowah County spend about $20.6M a year on memberships, classes and admissions. That works out to $589K per location, 11% below the U.S. figure of $662K.
There are 35 gyms and studios on map listings in Etowah County as of September 2026. Of those, 9 are chain locations, or 26%, against 20% across the U.S. That is 8.9 per 10,000 households, 40% below the U.S. rate of 14.9.
In 2023, official counts showed 9 businesses with payroll in Etowah County classed as fitness centers and recreation instruction. That is one for every 4,379 households, against one for every 1,641 across the U.S. Since fiscal 2022, 1 SBA-backed loan worth $1.1M has gone to businesses classed as fitness centers and recreation instruction in Etowah County.
Population estimates put the population change in Etowah County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%). Etowah County scores 44 (lower middle) on the Groundwork market score for gyms and studios, ranking #1,348 of 2,088 scored counties and #26 of 50 scored counties in Alabama.
How Etowah County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Etowah County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.9 | 11.7 | 14.9 |
| Spending per listing | $589K | $562K | $662K |
| Households per official establishment | 4,379 | 2,352 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | +12.3% | +8.2% |
| Population growth, 2020–2025 | +0.4% | +3.2% | +3.1% |
| Spending per household on memberships, classes and admissions | $523 | $656 | $983 |
| Median household income | $54,563 | $63,999 | $80,734 |
| Groundwork market score | 44 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 9 → 9
- Employees, 2023
- 130
- Annual payroll, 2023
- $1.3M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 359 chain locations
- Listings at the U.S. rate for this spending
- 31The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $1.1M
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Etowah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Etowah County
- Population, 2025 estimate
- 103,886+0.4% since 2020
- Households
- 39,411
- Median age
- 42.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 535 sq. mi.
- People per square mile
- 193
- Median household income
- $54,563+22.2% vs. 2015–2019, before inflation
- Average household income
- $73,295
- Median home value
- $167,100
- Jobs located here
- 33,151
- Daytime population
- 97,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Etowah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for gyms and studios, numbered among those based in Alabama, with Etowah County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 85 | 34 | 8.3 | $989K | +18.0% | #29 of 2,088 |
| 2Blount County, AL | 69 | 12 | 5.4 | $1.1M | +1.8% | #266 of 2,088 |
| 3Chilton County, AL | 68 | 13 | 7.3 | $798K | +5.9% | #316 of 2,088 |
| 4Coffee County, AL | 66 | 21 | 10.0 | $657K | +6.3% | #385 of 2,088 |
| 5St. Clair County, AL | 66 | 36 | 10.3 | $656K | +7.1% | #386 of 2,088 |
| 6Tallapoosa County, AL | 63 | 10 | 5.9 | $967K | −0.8% | #475 of 2,088 |
| 7Lawrence County, AL | 61 | 9 | 6.6 | $914K | +2.3% | #546 of 2,088 |
| 8Dale County, AL | 59 | 10 | 5.1 | $1.1M | +1.3% | #615 of 2,088 |
| 9Morgan County, AL | 58 | 42 | 8.6 | $798K | +2.6% | #671 of 2,088 |
| 10Autauga County, AL | 54 | 26 | 11.3 | $658K | +5.1% | #863 of 2,088 |
| 26Etowah County, AL | 44 | 35 | 8.9 | $589K | +0.4% | #1,348 of 2,088 |
Other business types in Etowah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes44
- Gyms40
- Yoga, Pilates and fitness studios45
- Martial arts and dance studios40
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Etowah County, AL?
As of September 2026, map listings count 35 gyms and studios in Etowah County. 9 of them (26%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 9 businesses with payroll classed as fitness centers and recreation instruction in 2023.
How much do households in Etowah County, AL spend on memberships, classes and admissions?
About $20.6M a year, or $523 per household. That is 47% below the U.S. average (an index of 53, where 100 is the U.S. average). Spread across the 35 gyms and studios on map listings, it comes to $589K per location. It is estimated from the incomes of the 39,411 households in Etowah County and national spending patterns by income.
How does Etowah County, AL compare with the U.S. for gyms and studios?
Etowah County has 8.9 gyms and studios per 10,000 households, 40% below the U.S. rate of 14.9. Spending per location is $589K, 11% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Etowah County would have about 31, against 35 on map listings. There is one business with payroll in the industry for every 4,379 households, against one for every 1,641 across the U.S.
How fast is Etowah County, AL growing?
Population estimates put Etowah County at 103,886 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 39,411 households. The median household income in Etowah County is $54,563 a year, 32% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Etowah County scores 44 for gyms and studios (lower middle), #1,348 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Etowah County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Etowah County
Screening a site or an acquisition in Etowah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.