County profile · Alabama
Cherokee County, AL market data
Population, household spending and competition for 56 business types in Cherokee County, each scored against other counties.
- Population, 2025
- 26,413
- +5.8% since 2020
- Households
- 10,192
- Median household income
- $53,863
- +28.5% vs. 2015–2019, before inflation
- Median home value
- $179,700
- Jobs located here
- 5,279
- Highest market score
- 86
- Insurance agencies, #117 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Cherokee County by name and distance, and the households and spending within reach. Or open the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 26,413 people live in Cherokee County, in 10,192 households. Population estimates show Cherokee County grew 5.8% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Cherokee County is $53,863 a year, 33% below the U.S. median of $80,734. That rose 28.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Cherokee County spend the most on vehicle insurance (an index of 144, where 100 is the U.S. average) and the least on memberships, classes and admissions (57).
The highest Groundwork market scores in Cherokee County are for insurance agencies (86); auto repair shops (80); and lawn care, cleaning and pest control companies (77). Cherokee County ranks #117 of 2,272 scored counties for insurance agencies.
For its number of households, Cherokee County has the most map listings, relative to the U.S., for gas stations (89% above the U.S. rate) and the fewest for medical and dental practices (59% below the U.S. rate).
All 56 business types in Cherokee County
Highest Groundwork market score first. Each score compares Cherokee County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 86 | #117 of 2,272 | 12 | 11.8 | $2.4M | 190 | 6 |
| Auto repair shops | 80 | #119 of 2,378 | 17 | 16.7 | $597K | 134 | 3 |
| Lawn, cleaning and pest control | 77 | #106 of 1,771 | 7 | 6.9 | $1.9M | 114 | 4 |
| Auto repair and car care | 76 | #207 of 2,401 | 30 | 29.4 | $338K | 126 | 10 |
| Home repair trades | 73 | #137 of 2,057 | 7 | 6.9 | $3.7M | 152 | 12 |
| Landscaping and lawn care | 72 | #209 of 1,493 | 5 | 4.9 | $2.7M | 91 | 4 |
| Restaurants and cafes | 70 | #402 of 2,405 | 64 | 62.8 | $512K | 138 | 30 |
| Bakeries and dessert shops | 67 | #328 of 1,889 | 5 | 4.9 | $6.6M | 158 | Under 3 |
| Sit-down restaurants | 66 | #488 of 2,405 | 35 | 34.3 | $937K | 141 | 14 |
| Real estate | 59 | #623 of 2,229 | 18 | 17.7 | Index only | 178 | Under 3 |
| Clothing, shoes and laundry | 59 | #745 of 2,210 | 13 | 12.8 | $1.3M | 147 | Under 3 |
| Fast food and sandwich shops | 59 | #793 of 2,222 | 11 | 10.8 | $3M | 98 | 15 |
| Grocery and convenience stores | 59 | #839 of 2,402 | 20 | 19.6 | $2.8M | 83 | 5 |
| Spas and skin care | 57 | #609 of 1,769 | 6 | 5.9 | $1.3M | 151 | Under 3 |
| Grocery stores | 57 | #777 of 2,070 | 6 | 5.9 | $9.4M | 101 | 4 |
| Salons, barbers and spas | 57 | #788 of 2,385 | 28 | 27.5 | $284K | 133 | Under 3 |
| Real estate agents and brokers | 54 | #830 of 2,176 | 17 | 16.7 | Index only | 149 | Under 3 |
| Clothing and shoe stores | 54 | #891 of 2,087 | 11 | 10.8 | $1.5M | 121 | Under 3 |
| Coffee shops and cafes | 52 | #937 of 2,063 | 8 | 7.8 | $4.1M | 111 | Under 3 |
| Convenience stores | 51 | #1,090 of 2,261 | 10 | 9.8 | $5.6M | 71 | Under 3 |
| Doctors, dentists and clinics | 51 | #1,109 of 2,394 | 35 | 34.3 | $287K | 188 | 37 |
| Gas stations | 50 | #1,177 of 2,358 | 21 | 20.6 | $1.6M | 66 | 17 |
| Tire shops | 46 | #880 of 1,530 | 5 | 4.9 | $2M | 81 | 3 |
| Hair salons | 42 | #1,559 of 2,339 | 20 | 19.6 | $397K | 92 | Under 3 |
| Physical therapy | 41 | #954 of 1,422 | 5 | 4.9 | $2M | 84 | Under 3 |
| Gyms, studios and classes | 34 | #1,675 of 2,088 | 12 | 11.8 | $474K | 72 | Under 3 |
| Veterinarians | 32 | #1,171 of 1,485 | 6 | 5.9 | $1.3M | 47 | 4 |
| Primary care and pediatrics | 32 | #1,342 of 1,656 | 7 | 6.9 | $1.4M | 81 | 34 |
| Pet grooming and boarding | 29 | #1,210 of 1,461 | 6 | 5.9 | $1.3M | 51 | 4 |
| Pet businesses | 28 | #1,946 of 2,200 | 20 | 19.6 | $386K | 44 | 8 |
| Gyms | 26 | #1,583 of 1,792 | 11 | 10.8 | $517K | 40 | Under 3 |
| Child care and preschools | Not scored | Not scored | 4 | 3.9 | $873K | 87 | 6 |
| Roofing and gutters | Not scored | Not scored | 4 | 3.9 | $6.5M | 77 | Under 3 |
| Car washes and detailing | Not scored | Not scored | 3 | 2.9 | $3.4M | 134 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 2.9 | $3.3M | 140 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 3 | 2.9 | $3.4M | 110 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 2.9 | $3.3M | 340 | 3 |
| Pet stores | Not scored | Not scored | 3 | 2.9 | $2.6M | 57 | Under 3 |
| Pizza | Not scored | Not scored | 3 | 2.9 | $10.9M | 215 | 15 |
| Funeral homes | Not scored | Not scored | 2 | 2.0 | $887K | Too few | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 2 | 2.0 | $13M | Too few | 7 |
| Nail salons | Not scored | Not scored | 2 | 2.0 | $4M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 2.0 | $6.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 1.0 | $25.9M | Too few | 5 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.0 | $5.7M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 1.0 | $10M | Too few | Under 3 |
| Property management | Not scored | Not scored | 1 | 1.0 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Laundromats | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Cherokee County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $10.1M | $995 | 104 |
| Gasoline and other fuels | $33.2M | $3,261 | 126 |
| Food away from home | $32.8M | $3,218 | 79 |
| Groceries | $56.1M | $5,508 | 87 |
| Personal care products and services | $7.9M | $779 | 78 |
| Child care and other personal services | $3.5M | $343 | 59 |
| Memberships, classes and admissions | $5.7M | $558 | 57 |
| Medical and dental services | $10M | $985 | 76 |
| Pets | $7.7M | $757 | 83 |
| Clothing, shoes and related services | $16.9M | $1,655 | 81 |
| Vehicle insurance | $28.7M | $2,816 | 144 |
| Home repairs, maintenance and insurance | $25.9M | $2,544 | 84 |
| Lawn care, cleaning and other household services | $13.4M | $1,314 | 93 |
| Rent and homeowner costs | $138.4M | $13,580 | 82 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Cherokee County
- Population, 2025 estimate
- 26,413+5.8% since 2020
- Households
- 10,192
- Median age
- 47.0
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.1
- Land area
- 554 sq. mi.
- People per square mile
- 46
- Median household income
- $53,863+28.5% vs. 2015–2019, before inflation
- Average household income
- $76,789
- Median home value
- $179,700
- Jobs located here
- 5,279
- Daytime population
- 21,170Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Cherokee County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Alabama 8
- DeKalb County, AL72,269 people
- Etowah County, AL103,105 people
- Calhoun County, AL116,090 people
- Marshall County, AL99,748 people
- Cleburne County, AL15,426 people
- Jackson County, AL53,053 people
- St. Clair County, AL94,166 people
- Blount County, AL59,518 people
Questions
How fast is Cherokee County, AL growing?
Population estimates put Cherokee County at 26,413 people in 2025, up 5.8% since 2020, faster than the U.S. (+3.1%). It has 10,192 households. Against the 2015–2019 survey, median household income rose 28.5%, before inflation.
How much do households in Cherokee County, AL spend?
Households in Cherokee County spend about $138.4M a year on rent and homeowner costs, $56.1M on groceries and $33.2M on gasoline and other fuels. Relative to the U.S., household spending in Cherokee County runs highest on vehicle insurance (an index of 144, where 100 is the U.S. average) and lowest on memberships, classes and admissions (57).
Which business types have the highest market scores in Cherokee County, AL?
Of the business types scored in Cherokee County, insurance agencies (86); auto repair shops (80); and lawn care, cleaning and pest control companies (77) have the highest Groundwork market scores. For insurance agencies, that ranks #117 of 2,272 scored counties.
How does Cherokee County, AL compare with the U.S.?
Median household income in Cherokee County is $53,863, 33% below the U.S. median of $80,734. The population rose 5.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $179,700, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (89% above the U.S. rate) and lowest for medical and dental practices (59% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Cherokee County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Cherokee County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Alabama · Every U.S. market · How we measure
Screening a site or an acquisition in Cherokee County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Cherokee County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.