Beauty and personal care · County · Alabama
Nail salons in Etowah County, AL
The nail salons in Etowah County, AL, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 35 out of 100: Lower middle
Ranked #1,053 of 1,328 scored counties
#24 of 36 scored counties in Alabama
- Listings
- 26
- 13 chain locations (50%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $29.8M
- On personal care products and services · $757 a household
- Spending per listing
- $1.1M
- 31% below the U.S.
- Listings per 10k households
- 6.6
- 10% above the U.S.
- Population, 2025
- 103,886
- +0.4% since 2020
See the nail salons around any address in Etowah County
The site report maps the nail salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For nail salons, Etowah County has a Groundwork market score of 35 (lower middle): #1,053 of 1,328 scored counties and #24 of 36 scored counties in Alabama. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 26 nail salons in Etowah County. 13 of them (50%) are chain locations, against 27% across the U.S. That comes to 6.6 for every 10,000 households, 10% above the U.S. rate of 6.0.
Households in Etowah County spend about $29.8M a year on personal care products and services, or $757 per household, 25% below the U.S. average. Spread across 26 nail salons, that is $1.1M per salon, 31% below the U.S. figure of $1.7M. That spending covers all personal care products and services, which nail salons share with other businesses in the trade.
The official count of businesses with payroll classed as nail salons in Etowah County was 4 in 2023. That is one for every 9,853 households, against one for every 3,754 across the U.S. Population estimates put the population change in Etowah County from 2020 to 2025 at +0.4%, slower than the U.S. (+3.1%).
How Etowah County compares
The same measures for Alabama and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the nail salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Etowah County | Alabama | U.S. |
|---|---|---|---|
| Listings per 10k households | 6.6 | 6.1 | 6.0 |
| Spending per listing | $1.1M | $1.4M | $1.7M |
| Households per official establishment | 9,853 | 6,887 | 3,754 |
| Official establishment growth, 2019–2023 | n/a | +55.9% | +23.2% |
| Population growth, 2020–2025 | +0.4% | +3.2% | +3.1% |
| Spending per household on personal care products and services | $757 | $839 | $1,005 |
| Median household income | $54,563 | $63,999 | $80,734 |
| Groundwork market score | 35 | 34 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 3 → 4
- Employees, 2023
- 7
- Annual payroll, 2023
- $192K
- One-person businesses, 2023
- 118Businesses with no payroll
- Map listings, September 2026
- 2613 chain locations
- Listings at the U.S. rate for this spending
- 18The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as nail salons in Etowah County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Etowah County
- Population, 2025 estimate
- 103,886+0.4% since 2020
- Households
- 39,411
- Median age
- 42.0
- Homes lived in by their owners
- 74%
- Vehicles per household
- 2.0
- Land area
- 535 sq. mi.
- People per square mile
- 193
- Median household income
- $54,563+22.2% vs. 2015–2019, before inflation
- Average household income
- $73,295
- Median home value
- $167,100
- Jobs located here
- 33,151
- Daytime population
- 97,399Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Etowah County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the nail salons on map listings by name and distance.
Or open the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardNail salons across Alabama
Every Alabama market ranked →The highest-scoring counties in Alabama for nail salons, numbered among those based in Alabama, with Etowah County marked.
Top counties in Alabama
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Limestone County, AL | 81 | 17 | 4.2 | $2.3M | +18.0% | #42 of 1,328 |
| 2Autauga County, AL | 62 | 10 | 4.4 | $2.1M | +5.1% | #348 of 1,328 |
| 3St. Clair County, AL | 60 | 17 | 4.8 | $1.8M | +7.1% | #403 of 1,328 |
| 4Cullman County, AL | 60 | 17 | 4.8 | $1.7M | +6.7% | #405 of 1,328 |
| 5Madison County, AL | 59 | 121 | 7.3 | $1.3M | +11.0% | #438 of 1,328 |
| 6Morgan County, AL | 58 | 25 | 5.1 | $1.7M | +2.6% | #463 of 1,328 |
| 7Lee County, AL | 58 | 38 | 5.5 | $1.5M | +8.6% | #465 of 1,328 |
| 8DeKalb County, AL | 57 | 7 | 2.7 | $2.7M | +3.4% | #475 of 1,328 |
| 9Chilton County, AL | 56 | 7 | 3.9 | $2.1M | +5.9% | #507 of 1,328 |
| 10Talladega County, AL | 54 | 11 | 3.3 | $2.3M | +0.3% | #549 of 1,328 |
| 24Etowah County, AL | 35 | 26 | 6.6 | $1.1M | +0.4% | #1,053 of 1,328 |
Other business types in Etowah County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas33
- Hair salons36
- Barbershops30
- Nail salons35
- Spas and skin care44
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many nail salons are in Etowah County, AL?
Etowah County has 26 nail salons on map listings as of September 2026. 13 of them (50%) are chain locations. The listings count nail salons. Official counts show 4 businesses with payroll classed as nail salons in 2023. Official counts list 118 one-person businesses without payroll.
How much do households in Etowah County, AL spend on personal care products and services?
About $29.8M a year, or $757 per household. That is 25% below the U.S. average (an index of 75, where 100 is the U.S. average). Spread across the 26 nail salons on map listings, it comes to $1.1M per salon. The spending figure covers all personal care products and services, not only nail salons. It is estimated from the incomes of the 39,411 households in Etowah County and national spending patterns by income.
How does Etowah County, AL compare with the U.S. for nail salons?
Etowah County has 6.6 nail salons per 10,000 households, 10% above the U.S. rate of 6.0. Spending per salon is $1.1M, 31% below the U.S. figure of $1.7M. At the national ratio of nail salons to household spending, Etowah County would have about 18, against 26 on map listings. There is one business with payroll in the industry for every 9,853 households, against one for every 3,754 across the U.S.
How fast is Etowah County, AL growing?
Population estimates put Etowah County at 103,886 people in 2025, up 0.4% since 2020, slower than the U.S. (+3.1%). It has 39,411 households. The median household income in Etowah County is $54,563 a year, 32% below the U.S. median of $80,734. That rose 22.2% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Etowah County scores 35 for nail salons (lower middle), #1,053 of 1,328 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Etowah County. It maps the nail salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for nail salons · All 56 business types in Etowah County
Screening a site or an acquisition in Etowah County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Etowah County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.