Fitness and classes · County · Wisconsin
Gyms and studios in Walworth County, WI
Competitor counts, household spending and official business counts for gyms and studios in Walworth County, WI, set against other counties and the U.S.
Groundwork market score · out of 100
Score 44 out of 100: Lower middle
Ranked #1,349 of 2,088 scored counties
#55 of 62 scored counties in Wisconsin
- Listings
- 74
- 13 chain locations (18%)
- Official establishments
- 26
- −3.7% since 2019
- Household spending a year
- $42.6M
- On memberships, classes and admissions · $989 a household
- Spending per listing
- $576K
- 13% below the U.S.
- Listings per 10k households
- 17.2
- 15% above the U.S.
- Population, 2025
- 106,127
- +0.8% since 2020
See the gyms and studios around any address in Walworth County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 74 gyms and studios in Walworth County. 13 of them (18%) are chain locations, against 20% across the U.S. That comes to 17.2 for every 10,000 households, 15% above the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Walworth County comes to about $42.6M a year: $989 per household, in line with the U.S. average. That is about $576K of household spending for each location on map listings, 13% below the U.S. figure of $662K.
In 2023, official counts showed 26 businesses with payroll in Walworth County classed as fitness centers and recreation instruction, down 3.7% from 2019. That is one for every 1,657 households, against one for every 1,641 across the U.S.
Between 2020 and 2025, the population of Walworth County grew 0.8%, slower than the U.S. (+3.1%). The Groundwork market score for gyms and studios in Walworth County is 44 (lower middle), #1,349 of 2,088 scored counties and #55 of 62 scored counties in Wisconsin.
How Walworth County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Walworth County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 17.2 | 13.8 | 14.9 |
| Spending per listing | $576K | $668K | $662K |
| Households per official establishment | 1,657 | 1,692 | 1,641 |
| Official establishment growth, 2019–2023 | −3.7% | +10.2% | +8.2% |
| Population growth, 2020–2025 | +0.8% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $989 | $921 | $983 |
| Median household income | $80,520 | $77,485 | $80,734 |
| Groundwork market score | 44 | 46 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 27 → 26−3.7% over the period
- Employees, 2023
- 326
- Annual payroll, 2023
- $6.9M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 7413 chain locations
- Listings at the U.S. rate for this spending
- 64The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Walworth County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Walworth County
- Population, 2025 estimate
- 106,127+0.8% since 2020
- Households
- 43,087
- Median age
- 42.4
- Homes lived in by their owners
- 71%
- Vehicles per household
- 2.0
- Land area
- 555 sq. mi.
- People per square mile
- 190
- Median household income
- $80,520+26.3% vs. 2015–2019, before inflation
- Average household income
- $109,464
- Median home value
- $302,700
- Jobs located here
- 43,660
- Daytime population
- 95,627Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Walworth County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms and studios, numbered among those based in Wisconsin, with Walworth County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 84 | 17 | 8.0 | $1.3M | +2.9% | #32 of 2,088 |
| 2Oconto County, WI | 79 | 8 | 4.8 | $1.8M | +2.9% | #75 of 2,088 |
| 3Trempealeau County, WI | 76 | 7 | 5.6 | $1.5M | +1.1% | #118 of 2,088 |
| 4Iowa County, WI | 76 | 8 | 7.9 | $1.2M | +1.0% | #120 of 2,088 |
| 5Sawyer County, WI | 73 | 7 | 7.9 | $932K | +4.0% | #181 of 2,088 |
| 6Lafayette County, WI | 73 | 7 | 10.4 | $799K | +5.2% | #187 of 2,088 |
| 7Washington County, WI | 72 | 64 | 11.2 | $958K | +1.8% | #199 of 2,088 |
| 8Vernon County, WI | 72 | 11 | 8.9 | $918K | +2.4% | #201 of 2,088 |
| 9Polk County, WI | 72 | 23 | 11.8 | $739K | +1.7% | #214 of 2,088 |
| 10Clark County, WI | 71 | 8 | 6.2 | $1.3M | +1.2% | #217 of 2,088 |
| 55Walworth County, WI | 44 | 74 | 17.2 | $576K | +0.8% | #1,349 of 2,088 |
Other business types in Walworth County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes44
- Gyms62
- Yoga, Pilates and fitness studios47
- Martial arts and dance studios49
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Walworth County, WI?
Walworth County has 74 gyms and studios on map listings as of September 2026. 13 of them (18%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. Official counts show 26 businesses with payroll classed as fitness centers and recreation instruction in 2023, down 3.7% from 2019.
How much do households in Walworth County, WI spend on memberships, classes and admissions?
About $42.6M a year, or $989 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 74 gyms and studios on map listings, it comes to $576K per location. It is estimated from the incomes of the 43,087 households in Walworth County and national spending patterns by income.
How does Walworth County, WI compare with the U.S. for gyms and studios?
Walworth County has 17.2 gyms and studios per 10,000 households, 15% above the U.S. rate of 14.9. Spending per location is $576K, 13% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Walworth County would have about 64, against 74 on map listings. There is one business with payroll in the industry for every 1,657 households, against one for every 1,641 across the U.S. The official count fell 3.7% from 2019 to 2023, against +8.2% for the U.S.
How fast is Walworth County, WI growing?
Population estimates put Walworth County at 106,127 people in 2025, up 0.8% since 2020, slower than the U.S. (+3.1%). It has 43,087 households. Median household income in Walworth County is $80,520, in line with the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Walworth County scores 44 for gyms and studios (lower middle), #1,349 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Walworth County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Walworth County
Screening a site or an acquisition in Walworth County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Walworth County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.