Auto · County · Wisconsin
Insurance agencies in Taylor County, WI
How Taylor County, WI compares with other counties and the U.S. for insurance agencies: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 29 out of 100: Lower middle
Ranked #1,829 of 2,272 scored counties
#52 of 65 scored counties in Wisconsin
- Listings
- 13
- 2 chain locations (15%)
- Official establishments
- 12
- Businesses with payroll, 2023
- Household spending a year
- $14.9M
- On vehicle insurance · $1,858 a household
- Spending per listing
- $1.1M
- 8% below the U.S.
- Listings per 10k households
- 16.2
- 4% above the U.S.
- Population, 2025
- 20,118
- +0.9% since 2020
See the insurance agencies around any address in Taylor County
The site report maps the insurance agencies on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
For insurance agencies, Taylor County has a Groundwork market score of 29 (lower middle): #1,829 of 2,272 scored counties and #52 of 65 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
Map listings as of September 2026 show 13 insurance agencies in Taylor County. Of those, 2 are chain locations, or 15%, against 21% across the U.S. That is 16.2 per 10,000 households, 4% above the U.S. rate of 15.6.
Households in Taylor County spend about $14.9M a year on vehicle insurance, or $1,858 per household, 5% below the U.S. average. Spread across 13 insurance agencies, that is $1.1M per agency, 8% below the U.S. figure of $1.3M.
The official count of businesses with payroll classed as insurance agencies and brokerages in Taylor County was 12 in 2023. That is one for every 671 households, against one for every 966 across the U.S. Population estimates show Taylor County grew 0.9% from 2020 to 2025, slower than the U.S. (+3.1%).
How Taylor County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all vehicle insurance by the insurance agencies counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Taylor County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 16.2 | 13.7 | 15.6 |
| Spending per listing | $1.1M | $1.2M | $1.3M |
| Households per official establishment | 671 | 958 | 966 |
| Official establishment growth, 2019–2023 | n/a | −3.5% | −1.0% |
| Population growth, 2020–2025 | +0.9% | +1.3% | +3.1% |
| Spending per household on vehicle insurance | $1,858 | $1,617 | $1,957 |
| Median household income | $69,350 | $77,485 | $80,734 |
| Groundwork market score | 29 | 33 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 14 → 12
- Employees, 2023
- 62
- Annual payroll, 2023
- $6.1M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 132 chain locations
- Listings at the U.S. rate for this spending
- 12The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as insurance agencies and brokerages in Taylor County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Taylor County
- Population, 2025 estimate
- 20,118+0.9% since 2020
- Households
- 8,046
- Median age
- 44.5
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 975 sq. mi.
- People per square mile
- 21
- Median household income
- $69,350+30.8% vs. 2015–2019, before inflation
- Average household income
- $84,692
- Median home value
- $197,100
- Jobs located here
- 7,954
- Daytime population
- 18,970Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Taylor County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the insurance agencies on map listings by name and distance.
Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardInsurance agencies across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for insurance agencies, numbered among those based in Wisconsin, with Taylor County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waushara County, WI | 65 | 11 | 10.4 | $1.8M | +2.8% | #626 of 2,272 |
| 2Clark County, WI | 64 | 10 | 7.8 | $2.3M | +1.2% | #644 of 2,272 |
| 3Adams County, WI | 63 | 9 | 9.5 | $1.9M | +5.2% | #693 of 2,272 |
| 4Oconto County, WI | 62 | 21 | 12.5 | $1.6M | +2.9% | #732 of 2,272 |
| 5Vilas County, WI | 59 | 5 | 4.5 | $3.7M | +2.9% | #791 of 2,272 |
| 6Polk County, WI | 59 | 19 | 9.7 | $2M | +1.7% | #799 of 2,272 |
| 7Kenosha County, WI | 57 | 56 | 8.1 | $2M | −0.4% | #865 of 2,272 |
| 8Trempealeau County, WI | 56 | 11 | 8.8 | $2.1M | +1.1% | #895 of 2,272 |
| 9Dodge County, WI | 54 | 31 | 8.6 | $2M | −0.3% | #975 of 2,272 |
| 10Pierce County, WI | 51 | 20 | 12.6 | $1.6M | +3.1% | #1,075 of 2,272 |
| 52Taylor County, WI | 29 | 13 | 16.2 | $1.1M | +0.9% | #1,829 of 2,272 |
Other business types in Taylor County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many insurance agencies are in Taylor County, WI?
There are 13 insurance agencies on map listings in Taylor County as of September 2026. 2 of them (15%) are chain locations. The listings count insurance agencies. Official counts show 12 businesses with payroll classed as insurance agencies and brokerages in 2023.
How much do households in Taylor County, WI spend on vehicle insurance?
About $14.9M a year, or $1,858 per household. That is 5% below the U.S. average (an index of 95, where 100 is the U.S. average). Spread across the 13 insurance agencies on map listings, it comes to $1.1M per agency. It is estimated from the incomes of the 8,046 households in Taylor County and national spending patterns by income.
How does Taylor County, WI compare with the U.S. for insurance agencies?
Taylor County has 16.2 insurance agencies per 10,000 households, 4% above the U.S. rate of 15.6. Spending per agency is $1.1M, 8% below the U.S. figure of $1.3M. At the national ratio of insurance agencies to household spending, Taylor County would have about 12, against 13 on map listings. There is one business with payroll in the industry for every 671 households, against one for every 966 across the U.S.
How fast is Taylor County, WI growing?
Population estimates put Taylor County at 20,118 people in 2025, up 0.9% since 2020, slower than the U.S. (+3.1%). It has 8,046 households. The median household income in Taylor County is $69,350 a year, 14% below the U.S. median of $80,734. That rose 30.8% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Taylor County scores 29 for insurance agencies (lower middle), #1,829 of 2,272 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Taylor County. It maps the insurance agencies on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for insurance agencies · All 56 business types in Taylor County
Screening a site or an acquisition in Taylor County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.