County profile · Wisconsin
Price County, WI market data
How Price County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 13,988
- −0.3% since 2020
- Households
- 6,539
- Median household income
- $60,546
- +26.3% vs. 2015–2019, before inflation
- Median home value
- $162,500
- Jobs located here
- 5,160
- Highest market score
- 61
- Doctors, dentists and clinics, #691 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Price County by name and distance, and the households and spending within reach. Or open the report at the center of Price County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Price County has an estimated 13,988 people and 6,539 households. Population estimates put the population change in Price County from 2020 to 2025 at −0.3%, against +3.1% for the U.S. Median household income in Price County is $60,546, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 26.3%, before inflation.
Relative to the U.S., household spending in Price County runs highest on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and lowest on child care and other personal services (52).
Of the business types scored in Price County, medical and dental practices (61); dentists and orthodontists (60); and clothing, shoe and laundry businesses (58) have the highest Groundwork market scores. For medical and dental practices, that ranks #691 of 2,394 scored counties.
Against the U.S., map listings per household run highest for grocery stores (2.7 times the U.S. rate) and lowest for medical and dental practices (58% below the U.S. rate).
All 56 business types in Price County
Highest Groundwork market score first. Each score compares Price County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 61 | #691 of 2,394 | 23 | 35.2 | $354K | 232 | 15 |
| Dentists and orthodontists | 60 | #558 of 1,886 | 5 | 7.6 | $1.6M | 165 | 4 |
| Clothing, shoes and laundry | 58 | #768 of 2,210 | 6 | 9.2 | $1.9M | 213 | Under 3 |
| Fast food and sandwich shops | 58 | #820 of 2,222 | 7 | 10.7 | $3.1M | 102 | 5 |
| Salons, barbers and spas | 55 | #892 of 2,385 | 21 | 32.1 | $270K | 127 | 3 |
| Auto repair and car care | 46 | #1,360 of 2,401 | 22 | 33.6 | $314K | 117 | 15 |
| Auto repair shops | 44 | #1,460 of 2,378 | 13 | 19.9 | $531K | 119 | 14 |
| Hair salons | 38 | #1,734 of 2,339 | 15 | 22.9 | $377K | 88 | 3 |
| Restaurants and cafes | 35 | #1,842 of 2,405 | 74 | 113.2 | $294K | 79 | 22 |
| Coffee shops and cafes | 34 | #1,607 of 2,063 | 6 | 9.2 | $3.6M | 98 | Under 3 |
| Insurance agencies | 33 | #1,725 of 2,272 | 11 | 16.8 | $996K | 79 | 5 |
| Home repair trades | 33 | #1,754 of 2,057 | 8 | 12.2 | $2M | 81 | 10 |
| Pet businesses | 32 | #1,820 of 2,200 | 9 | 13.8 | $518K | 59 | 3 |
| Gas stations | 31 | #1,915 of 2,358 | 11 | 16.8 | $1.6M | 68 | 10 |
| Convenience stores | 30 | #1,798 of 2,261 | 8 | 12.2 | $4.5M | 58 | Under 3 |
| Real estate agents and brokers | 30 | #2,020 of 2,176 | 15 | 22.9 | Index only | 101 | 4 |
| Grocery and convenience stores | 28 | #2,025 of 2,402 | 24 | 36.7 | $1.5M | 45 | 4 |
| Real estate | 25 | #2,173 of 2,229 | 17 | 26.0 | Index only | 113 | 11 |
| Chiropractors | 22 | #1,405 of 1,490 | 6 | 9.2 | $1.4M | 57 | 4 |
| Sit-down restaurants | 22 | #2,267 of 2,405 | 38 | 58.1 | $572K | 86 | 16 |
| Grocery stores | 17 | #1,932 of 2,070 | 12 | 18.4 | $3M | 33 | 4 |
| Clothing and shoe stores | Not scored | Not scored | 4 | 6.1 | $2.8M | 221 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 6.1 | $1.1M | 85 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 6.1 | $1.1M | 166 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 4 | 6.1 | $3.9M | 83 | 5 |
| Spas and skin care | Not scored | Not scored | 4 | 6.1 | $1.4M | 162 | Under 3 |
| Electricians | Not scored | Not scored | 3 | 4.6 | $5.2M | 44 | 5 |
| Funeral homes | Not scored | Not scored | 3 | 4.6 | $393K | 58 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 4.6 | $1.6M | 61 | Under 3 |
| Veterinarians | Not scored | Not scored | 3 | 4.6 | $1.6M | 57 | 3 |
| Collision repair and body shops | Not scored | Not scored | 2 | 3.1 | $3.4M | Too few | 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 3.1 | $3.6M | Too few | 7 |
| Laundromats | Not scored | Not scored | 2 | 3.1 | $5.6M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 2 | 3.1 | $3.6M | Too few | 7 |
| Optometrists and eye care | Not scored | Not scored | 2 | 3.1 | $4.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 2 | 3.1 | $4.1M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 3.1 | $4.1M | Too few | 7 |
| Property management | Not scored | Not scored | 2 | 3.1 | Index only | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 1 | 1.5 | $5.7M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 1.5 | $6.9M | Too few | Under 3 |
| Child care and preschools | Not scored | Not scored | 1 | 1.5 | $2M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 1 | 1.5 | $5.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 1.5 | $4.7M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 1 | 1.5 | $21.7M | Too few | 5 |
| Roofing and gutters | Not scored | Not scored | 1 | 1.5 | $15.7M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.5 | $6.9M | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Price County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.9M | $1,055 | 110 |
| Gasoline and other fuels | $17.9M | $2,737 | 105 |
| Food away from home | $21.7M | $3,323 | 82 |
| Groceries | $36.4M | $5,560 | 88 |
| Personal care products and services | $5.7M | $866 | 86 |
| Child care and other personal services | $2M | $300 | 52 |
| Memberships, classes and admissions | $4.4M | $673 | 68 |
| Medical and dental services | $8.1M | $1,244 | 97 |
| Pets | $4.7M | $713 | 78 |
| Clothing, shoes and related services | $11.2M | $1,720 | 84 |
| Vehicle insurance | $11M | $1,675 | 86 |
| Home repairs, maintenance and insurance | $15.7M | $2,408 | 80 |
| Lawn care, cleaning and other household services | $7.1M | $1,092 | 77 |
| Rent and homeowner costs | $82.8M | $12,670 | 76 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Price County
- Population, 2025 estimate
- 13,988−0.3% since 2020
- Households
- 6,539
- Median age
- 51.5
- Homes lived in by their owners
- 82%
- Vehicles per household
- 1.9
- Land area
- 1,254 sq. mi.
- People per square mile
- 11
- Median household income
- $60,546+26.3% vs. 2015–2019, before inflation
- Average household income
- $76,630
- Median home value
- $162,500
- Jobs located here
- 5,160
- Daytime population
- 13,020Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Price County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Price County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Taylor County, WI20,024 people
- Rusk County, WI14,179 people
- Oneida County, WI38,167 people
- Iron County, WI6,210 people
- Lincoln County, WI28,426 people
- Vilas County, WI23,647 people
- Sawyer County, WI18,476 people
- Ashland County, WI16,080 people
Questions
How fast is Price County, WI growing?
Population estimates put Price County at 13,988 people in 2025, down 0.3% since 2020, against +3.1% for the U.S. It has 6,539 households. Median household income rose 26.3% from the 2015–2019 survey, before inflation.
How much do households in Price County, WI spend?
Households in Price County spend about $82.8M a year on rent and homeowner costs, $36.4M on groceries and $21.7M on food away from home. Set against the U.S., households in Price County spend the most on vehicle maintenance and repairs (an index of 110, where 100 is the U.S. average) and the least on child care and other personal services (52).
Which business types have the highest market scores in Price County, WI?
The highest Groundwork market scores in Price County are for medical and dental practices (61); dentists and orthodontists (60); and clothing, shoe and laundry businesses (58). Price County ranks #691 of 2,394 scored counties for medical and dental practices.
How does Price County, WI compare with the U.S.?
The median household income in Price County is $60,546 a year, 25% below the U.S. median of $80,734. The population fell 0.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $162,500, against $332,700 for the U.S. For its number of households, Price County has the most map listings, relative to the U.S., for grocery stores (2.7 times the U.S. rate) and the fewest for medical and dental practices (58% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 21 of the 56 business types have a score in Price County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Price County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Wisconsin · Every U.S. market · How we measure
Screening a site or an acquisition in Price County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Price County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.