Groundwork

Pets · County · Wisconsin

Pet businesses in Ozaukee County, WI

Competitor counts, household spending and official business counts for pet businesses in Ozaukee County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 49 out of 100: Lower middle

Ranked #1,152 of 2,200 scored counties
#28 of 67 scored counties in Wisconsin

Listings
58
8 chain locations (14%)
Official establishments
41
+13.9% since 2019
Household spending a year
$39.3M
On pets · $1,026 a household
Spending per listing
$677K
23% below the U.S.
Listings per 10k households
15.1
45% above the U.S.
Population, 2025
94,346
+3.0% since 2020

See the pet businesses around any address in Ozaukee County

The site report maps the pet businesses on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 58 pet businesses in Ozaukee County. 8 of them (14%) are chain locations, against 17% across the U.S. That comes to 15.1 for every 10,000 households, 45% above the U.S. rate of 10.4.

At $1,026 per household (13% above the U.S. average), households in Ozaukee County spend about $39.3M a year on pets. That works out to $677K per business, 23% below the U.S. figure of $878K.

The official count of businesses with payroll classed as pet care, veterinarians and pet stores in Ozaukee County was 41 in 2023, up 13.9% from 2019. That is one for every 934 households, against one for every 1,852 across the U.S. Another 57 one-person businesses have no payroll, by official counts.

Between 2020 and 2025, the population of Ozaukee County grew 3.0%, in step with the U.S. (+3.1%). The Groundwork market score for pet businesses in Ozaukee County is 49 (lower middle), #1,152 of 2,200 scored counties and #28 of 67 scored counties in Wisconsin.

How Ozaukee County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all pets by the pet businesses counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Pet businesses in Ozaukee County, WI compared with Wisconsin and the U.S.
MeasureOzaukee CountyWisconsinU.S.
Listings per 10k households15.111.810.4
Spending per listing$677K$730K$878K
Households per official establishment9341,7211,852
Official establishment growth, 2019–2023+13.9%+8.5%+11.4%
Population growth, 2020–2025+3.0%+1.3%+3.1%
Spending per household on pets$1,026$861$909
Median household income$96,996$77,485$80,734
Groundwork market score4937

Official counts and lending

Businesses

Official establishments, 2019 to 2023
36 → 41+13.9% over the period
Employees, 2023
448
Annual payroll, 2023
$18M
One-person businesses, 2023
57Businesses with no payroll
Map listings, September 2026
588 chain locations
Listings at the U.S. rate for this spending
45The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as pet care, veterinarians and pet stores in Ozaukee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Ozaukee County

Population, 2025 estimate
94,346+3.0% since 2020
Households
38,309
Median age
44.3
Homes lived in by their owners
73%
Vehicles per household
1.8
Land area
233 sq. mi.
People per square mile
399
Median household income
$96,996+13.8% vs. 2015–2019, before inflation
Average household income
$138,958
Median home value
$390,200
Jobs located here
42,307
Daytime population
88,821Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Ozaukee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the pet businesses on map listings by name and distance.

Or open the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Pet businesses across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for pet businesses, numbered among those based in Wisconsin, with Ozaukee County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for pet businesses by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Pierce County, WI701811.3$824K+3.1%#291 of 2,200
2Sheboygan County, WI69397.8$1.1M0.0%#309 of 2,200
3Calumet County, WI692310.8$852K+2.9%#323 of 2,200
4Douglas County, WI67147.3$1.1M−0.8%#378 of 2,200
5Milwaukee County, WI642616.7$1.2M−1.5%#494 of 2,200
6Eau Claire County, WI63388.5$987K+3.0%#538 of 2,200
7Lincoln County, WI62129.4$837K−0.1%#578 of 2,200
8Dane County, WI6029311.6$827K+4.9%#660 of 2,200
9Outagamie County, WI609211.7$769K+2.6%#667 of 2,200
10Kenosha County, WI58669.6$930K−0.4%#717 of 2,200
28Ozaukee County, WI495815.1$677K+3.0%#1,152 of 2,200

Other business types in Ozaukee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many pet businesses are in Ozaukee County, WI?

There are 58 pet businesses on map listings in Ozaukee County as of September 2026. 8 of them (14%) are chain locations. The listings count vets, groomers, boarding and pet stores. Official counts show 41 businesses with payroll classed as pet care, veterinarians and pet stores in 2023, up 13.9% from 2019. Official counts list 57 one-person businesses without payroll.

How much do households in Ozaukee County, WI spend on pets?

About $39.3M a year, or $1,026 per household. That is 13% above the U.S. average (an index of 113, where 100 is the U.S. average). Spread across the 58 pet businesses on map listings, it comes to $677K per business. It is estimated from the incomes of the 38,309 households in Ozaukee County and national spending patterns by income.

How does Ozaukee County, WI compare with the U.S. for pet businesses?

Ozaukee County has 15.1 pet businesses per 10,000 households, 45% above the U.S. rate of 10.4. Spending per business is $677K, 23% below the U.S. figure of $878K. At the national ratio of pet businesses to household spending, Ozaukee County would have about 45, against 58 on map listings. There is one business with payroll in the industry for every 934 households, against one for every 1,852 across the U.S. The official count rose 13.9% from 2019 to 2023, against +11.4% for the U.S.

How fast is Ozaukee County, WI growing?

Population estimates put Ozaukee County at 94,346 people in 2025, up 3.0% since 2020, in step with the U.S. (+3.1%). It has 38,309 households. The median household income in Ozaukee County is $96,996 a year, 20% above the U.S. median of $80,734. That rose 13.8% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Ozaukee County scores 49 for pet businesses (lower middle), #1,152 of 2,200 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Ozaukee County. It maps the pet businesses on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for pet businesses · All 56 business types in Ozaukee County

Screening a site or an acquisition in Ozaukee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Ozaukee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.