Groundwork

Food and drink · Small-town market · Wisconsin

Restaurants and cafes in the Marinette, WI-MI area

Competitor counts, household spending and official business counts for restaurants and cafes in the Marinette, WI-MI area, set against other small-town markets and the U.S.

Groundwork market score · out of 100

Score 40 out of 100: Lower middle

Ranked #377 of 538 scored small-town markets
#12 of 13 scored small-town markets based in Wisconsin

Listings
319
66 chain locations (21%)
Official establishments
121
+1.7% since 2019
Household spending a year
$100.1M
On food away from home · $3,403 a household
Spending per listing
$314K
15% below the U.S.
Listings per 10k households
108.5
In line with the U.S.
Population, 2025
65,515
+0.3% since 2020

See the restaurants and cafes around any address in the Marinette area

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of the Marinette area. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $3,403 per household (16% below the U.S. average), households in the Marinette area spend about $100.1M a year on food away from home. That is about $314K of household spending for each restaurant on map listings, 15% below the U.S. figure of $371K.

The Marinette area has 319 restaurants and cafes on map listings as of September 2026. Of those, 66 are chain locations, or 21%, against 34% across the U.S. Per 10,000 households, that is 108.5, in line with the U.S. rate of 109.8.

In 2023, official counts showed 121 businesses with payroll in the Marinette area classed as restaurants and other eating places, up 1.7% from 2019. That is one for every 243 households, against one for every 209 across the U.S. Official counts list 19 one-person businesses without payroll. Since fiscal 2022, 9 SBA-backed loans worth $1.9M have gone to businesses classed as restaurants and other eating places in the Marinette area.

Between 2020 and 2025, the population of the Marinette area grew 0.3%, slower than the U.S. (+3.1%). The Groundwork market score for restaurants and cafes in the Marinette area is 40 (lower middle), #377 of 538 scored small-town markets and #12 of 13 scored small-town markets based in Wisconsin.

How the Marinette area compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Marinette, WI-MI area compared with Wisconsin and the U.S.
MeasureMarinette areaWisconsinU.S.
Listings per 10k households108.5106.3109.8
Spending per listing$314K$373K$371K
Households per official establishment243242209
Official establishment growth, 2019–2023+1.7%+4.2%+6.0%
Population growth, 2020–2025+0.3%+1.3%+3.1%
Spending per household on food away from home$3,403$3,959$4,070
Median household income$61,417$77,485$80,734
Groundwork market score4055

Official counts and lending

Businesses

Official establishments, 2019 to 2023
121+1.7% over the period
Employees, 2023
1,595
Annual payroll, 2023
$25.5M
One-person businesses, 2023
19Businesses with no payroll
Map listings, September 2026
31966 chain locations
Listings at the U.S. rate for this spending
270The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
9
Amount
$1.9M

SBA-backed loans to businesses classed as restaurants and other eating places in the Marinette area, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in the Marinette area

Population, 2025 estimate
65,515+0.3% since 2020
Households
29,412
Median age
48.1
Homes lived in by their owners
81%
Vehicles per household
1.9
Land area
2,444 sq. mi.
People per square mile
27
Median household income
$61,417+25.5% vs. 2015–2019, before inflation
Average household income
$77,102
Median home value
$156,600
Jobs located here
24,213
Daytime population
62,754Residents who don’t work, plus everyone whose job is here

Looking at a specific site in the Marinette area?

These figures cover the whole small-town market. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

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Restaurants and cafes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring small-town markets in Wisconsin for restaurants and cafes, numbered among those based in Wisconsin (a market based in another state is listed without a number), with the Marinette area marked.

Top small-town markets in Wisconsin

Small-town markets in Wisconsin ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Beaver Dam, WI7632189.4$424K−0.3%#48 of 538
2Menomonie, WI7416896.3$395K+1.7%#57 of 538
3Watertown-Fort Atkinson, WI6833696.3$414K+0.3%#93 of 538
4Sparta, WI6517696.2$381K+0.6%#129 of 538
5Manitowoc, WI64353100.3$364K+0.4%#135 of 538
6Wisconsin Rapids-Marshfield, WI6330795.2$377K−0.2%#146 of 538
7Platteville, WI56223111.7$323K+0.9%#207 of 538
8Stevens Point-Plover, WI48357120.3$320K+2.2%#281 of 538
9Whitewater-Elkhorn, WI43558129.5$318K+0.8%#349 of 538
Iron Mountain, MI-WI42143101.4$343K+0.4%#353 of 538
12Marinette, WI-MI40319108.5$314K+0.3%#377 of 538

Other business types in the Marinette area

Each with its Groundwork market score here, out of 100, where it has one.

Funeral services

Questions

How many restaurants and cafes are in the Marinette, WI-MI area?

Map listings as of September 2026 show 319 restaurants and cafes in the Marinette area. 66 of them (21%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 121 businesses with payroll classed as restaurants and other eating places in 2023, up 1.7% from 2019. Official counts also show 19 one-person businesses without payroll.

How much do households in the Marinette, WI-MI area spend on food away from home?

About $100.1M a year, or $3,403 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 319 restaurants and cafes on map listings, it comes to $314K per restaurant. It is estimated from the incomes of the 29,412 households in the Marinette area and national spending patterns by income.

How does the Marinette, WI-MI area compare with the U.S. for restaurants and cafes?

The Marinette area has 108.5 restaurants and cafes per 10,000 households, in line with the U.S. rate of 109.8. Spending per restaurant is $314K, 15% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, the Marinette area would have about 270, against 319 on map listings. There is one business with payroll in the industry for every 243 households, against one for every 209 across the U.S. The official count rose 1.7% from 2019 to 2023, against +6.0% for the U.S.

How fast is the Marinette, WI-MI area growing?

Population estimates put the Marinette area at 65,515 people in 2025, up 0.3% since 2020, slower than the U.S. (+3.1%). It has 29,412 households. Median household income in the Marinette area is $61,417, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 25.5%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. A small-town market is a town of 10,000 to 50,000 people and the county or counties tied to it by commuting. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. The Marinette area scores 40 for restaurants and cafes (lower middle), #377 of 538 scored small-town markets.

How can I see the market around a specific site?

Run a Groundwork site report on an address in the Marinette area. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in the Marinette area

Screening a site or an acquisition in the Marinette area?

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This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.