Groundwork

Fitness and classes · County · Wisconsin

Gyms in Kewaunee County, WI

How Kewaunee County, WI compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score

Not scored

The score needs at least 5 listings; this market has 4.

Listings
4
0 chain locations (0%)
Official establishments
n/a
Fewer than 3, or not published
Household spending a year
$7.4M
On memberships, classes and admissions · $883 a household
Spending per listing
$1.8M
42% above the U.S.
Listings per 10k households
4.8
37% below the U.S.
Population, 2025
20,758
+1.0% since 2020

See the gyms around any address in Kewaunee County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Kewaunee County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 4 gyms in Kewaunee County. Per 10,000 households, that is 4.8, 37% below the U.S. rate of 7.6.

Households in Kewaunee County spend about $7.4M a year on memberships, classes and admissions, or $883 per household, 10% below the U.S. average. Spread across 4 gyms, that is $1.8M per gym, 42% above the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

There is no official count of businesses with payroll classed as fitness and recreational sports centers in Kewaunee County: counts under 3 aren’t published.

Between 2020 and 2025, the population of Kewaunee County grew 1.0%, slower than the U.S. (+3.1%). With 4 gyms on map listings, Kewaunee County isn’t given a market score: the score needs at least 5, since one listing more or less would swing it.

How Kewaunee County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Kewaunee County, WI compared with Wisconsin and the U.S.
MeasureKewaunee CountyWisconsinU.S.
Listings per 10k households4.87.47.6
Spending per listing$1.8M$1.2M$1.3M
Households per official establishment (all fitness and recreational sports centers)n/a2,9663,109
Official establishment growth, 2019–2023n/a+9.1%+5.8%
Population growth, 2020–2025+1.0%+1.3%+3.1%
Spending per household on memberships, classes and admissions$883$921$983
Median household income$82,725$77,485$80,734
Groundwork market scoreNot scored41

Official counts and lending

Businesses

Official establishments, 2019 to 2023
n/aAll fitness and recreational sports centers
Employees, 2023
n/a
Annual payroll, 2023
n/a
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
40 chain locations
Listings at the U.S. rate for this spending
6The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as fitness and recreational sports centers in Kewaunee County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Kewaunee County

Population, 2025 estimate
20,758+1.0% since 2020
Households
8,357
Median age
45.0
Homes lived in by their owners
86%
Vehicles per household
2.3
Land area
343 sq. mi.
People per square mile
60
Median household income
$82,725+25.0% vs. 2015–2019, before inflation
Average household income
$98,858
Median home value
$222,200
Jobs located here
6,613
Daytime population
16,138Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Kewaunee County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Kewaunee County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Wisconsin for gyms, numbered among those based in Wisconsin, with Kewaunee County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Calumet County, WI77125.6$1.8M+2.9%#101 of 1,792
2Washington County, WI74376.5$1.7M+1.8%#147 of 1,792
3Oconto County, WI7063.6$2.4M+2.9%#219 of 1,792
4Marathon County, WI69366.2$1.4M+1.0%#256 of 1,792
5Manitowoc County, WI67195.4$1.4M+0.4%#293 of 1,792
6Clark County, WI6664.7$1.7M+1.2%#310 of 1,792
7Racine County, WI65435.3$1.7M+0.4%#350 of 1,792
8Columbia County, WI63197.9$1.2M−0.7%#432 of 1,792
9Walworth County, WI62368.4$1.2M+0.8%#466 of 1,792
10Winnebago County, WI61405.5$1.6M+1.4%#480 of 1,792
Kewaunee County, WINot scored44.8$1.8M+1.0%

Other business types in Kewaunee County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Kewaunee County, WI?

There are 4 gyms on map listings in Kewaunee County as of September 2026. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Kewaunee County: counts under 3 are left out.

How much do households in Kewaunee County, WI spend on memberships, classes and admissions?

About $7.4M a year, or $883 per household. That is 10% below the U.S. average (an index of 90, where 100 is the U.S. average). Spread across the 4 gyms on map listings, it comes to $1.8M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 8,357 households in Kewaunee County and national spending patterns by income.

How does Kewaunee County, WI compare with the U.S. for gyms?

Kewaunee County has 4.8 gyms per 10,000 households, 37% below the U.S. rate of 7.6. Spending per gym is $1.8M, 42% above the U.S. figure of $1.3M. At the national ratio of gyms to household spending, Kewaunee County would have about 6, against 4 on map listings.

How fast is Kewaunee County, WI growing?

Population estimates put Kewaunee County at 20,758 people in 2025, up 1.0% since 2020, slower than the U.S. (+3.1%). It has 8,357 households. The median household income in Kewaunee County is $82,725 a year, 2% above the U.S. median of $80,734. That rose 25.0% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Kewaunee County has no market score for gyms: the score needs at least 5 on map listings, and it has 4.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Kewaunee County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Kewaunee County

Screening a site or an acquisition in Kewaunee County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Kewaunee County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.