Fitness and classes · County · Wisconsin
Gyms in Jackson County, WI
How Jackson County, WI compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 32 out of 100: Lower middle
Ranked #1,447 of 1,792 scored counties
#52 of 55 scored counties in Wisconsin
- Listings
- 7
- 1 chain location (14%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $6.2M
- On memberships, classes and admissions · $749 a household
- Spending per listing
- $885K
- 32% below the U.S.
- Listings per 10k households
- 8.5
- 12% above the U.S.
- Population, 2025
- 20,999
- −0.5% since 2020
See the gyms around any address in Jackson County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for gyms in Jackson County is 32 (lower middle), #1,447 of 1,792 scored counties and #52 of 55 scored counties in Wisconsin. That puts it in the bottom quarter of counties.
At $749 per household (24% below the U.S. average), households in Jackson County spend about $6.2M a year on memberships, classes and admissions. Spread across 7 gyms, that is $885K per gym, 32% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
Jackson County has 7 gyms on map listings as of September 2026. One of them (14%) is a chain location, against 28% across the U.S. That comes to 8.5 for every 10,000 households, 12% above the U.S. rate of 7.6.
Official counts don’t publish a figure for fitness and recreational sports centers in Jackson County, since they leave out counts under 3. Between 2020 and 2025, the population of Jackson County declined 0.5%, against +3.1% for the U.S.
How Jackson County compares
The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Jackson County | Wisconsin | U.S. |
|---|---|---|---|
| Listings per 10k households | 8.5 | 7.4 | 7.6 |
| Spending per listing | $885K | $1.2M | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | n/a | 2,966 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +9.1% | +5.8% |
| Population growth, 2020–2025 | −0.5% | +1.3% | +3.1% |
| Spending per household on memberships, classes and admissions | $749 | $921 | $983 |
| Median household income | $68,110 | $77,485 | $80,734 |
| Groundwork market score | 32 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/aAll fitness and recreational sports centers
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 71 chain location
- Listings at the U.S. rate for this spending
- 5The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness and recreational sports centers in Jackson County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Jackson County
- Population, 2025 estimate
- 20,999−0.5% since 2020
- Households
- 8,274
- Median age
- 43.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.0
- Land area
- 988 sq. mi.
- People per square mile
- 21
- Median household income
- $68,110+27.0% vs. 2015–2019, before inflation
- Average household income
- $84,451
- Median home value
- $196,100
- Jobs located here
- 7,471
- Daytime population
- 18,963Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jackson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Wisconsin
Every Wisconsin market ranked →The highest-scoring counties in Wisconsin for gyms, numbered among those based in Wisconsin, with Jackson County marked.
Top counties in Wisconsin
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Calumet County, WI | 77 | 12 | 5.6 | $1.8M | +2.9% | #101 of 1,792 |
| 2Washington County, WI | 74 | 37 | 6.5 | $1.7M | +1.8% | #147 of 1,792 |
| 3Oconto County, WI | 70 | 6 | 3.6 | $2.4M | +2.9% | #219 of 1,792 |
| 4Marathon County, WI | 69 | 36 | 6.2 | $1.4M | +1.0% | #256 of 1,792 |
| 5Manitowoc County, WI | 67 | 19 | 5.4 | $1.4M | +0.4% | #293 of 1,792 |
| 6Clark County, WI | 66 | 6 | 4.7 | $1.7M | +1.2% | #310 of 1,792 |
| 7Racine County, WI | 65 | 43 | 5.3 | $1.7M | +0.4% | #350 of 1,792 |
| 8Columbia County, WI | 63 | 19 | 7.9 | $1.2M | −0.7% | #432 of 1,792 |
| 9Walworth County, WI | 62 | 36 | 8.4 | $1.2M | +0.8% | #466 of 1,792 |
| 10Winnebago County, WI | 61 | 40 | 5.5 | $1.6M | +1.4% | #480 of 1,792 |
| 52Jackson County, WI | 32 | 7 | 8.5 | $885K | −0.5% | #1,447 of 1,792 |
Other business types in Jackson County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Jackson County, WI?
Map listings as of September 2026 show 7 gyms in Jackson County. One of them (14%) is a chain location. The listings count gyms and fitness centers. No official count is published for fitness and recreational sports centers in Jackson County: counts under 3 are left out.
How much do households in Jackson County, WI spend on memberships, classes and admissions?
About $6.2M a year, or $749 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 7 gyms on map listings, it comes to $885K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 8,274 households in Jackson County and national spending patterns by income.
How does Jackson County, WI compare with the U.S. for gyms?
Jackson County has 8.5 gyms per 10,000 households, 12% above the U.S. rate of 7.6. Spending per gym is $885K, 32% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Jackson County would have about 5, against 7 on map listings.
How fast is Jackson County, WI growing?
Population estimates put Jackson County at 20,999 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 8,274 households. Median household income in Jackson County is $68,110, 16% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 27.0%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Jackson County scores 32 for gyms (lower middle), #1,447 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jackson County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Jackson County
Screening a site or an acquisition in Jackson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jackson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.