Groundwork

Funeral services · County · Wisconsin

Funeral homes in Barron County, WI

Competitor counts, household spending and official business counts for funeral homes in Barron County, WI, set against other counties and the U.S.

Groundwork market score · out of 100

Score 42 out of 100: Lower middle

Ranked #920 of 1,472 scored counties
#33 of 46 scored counties in Wisconsin

Listings
8
2 chain locations (25%)
Official establishments
7
Businesses with payroll, 2023
Household spending a year
$3.4M
On funerals · $168 a household
Spending per listing
$420K
38% below the U.S.
Listings per 10k households
4.0
90% above the U.S.
Population, 2025
46,484
−0.5% since 2020

See the funeral homes around any address in Barron County

The site report maps the funeral homes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Barron County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Household spending on funerals in Barron County comes to about $3.4M a year: $168 per household, 18% above the U.S. average. That works out to $420K per home, 38% below the U.S. figure of $679K.

There are 8 funeral homes on map listings in Barron County as of September 2026. 2 of them (25%) are chain locations, against 10% across the U.S. That comes to 4.0 for every 10,000 households, 90% above the U.S. rate of 2.1.

Official counts show 7 businesses with payroll classed as funeral homes and funeral services in Barron County in 2023. That is one for every 2,851 households, against one for every 8,510 across the U.S.

Population estimates put the population change in Barron County from 2020 to 2025 at −0.5%, against +3.1% for the U.S. The Groundwork market score for funeral homes in Barron County is 42 (lower middle), #920 of 1,472 scored counties and #33 of 46 scored counties in Wisconsin.

How Barron County compares

The same measures for Wisconsin and the whole U.S. Spending per listing divides a year of household spending on all funerals by the funeral homes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Funeral homes in Barron County, WI compared with Wisconsin and the U.S.
MeasureBarron CountyWisconsinU.S.
Listings per 10k households4.02.62.1
Spending per listing$420K$544K$679K
Households per official establishment2,8516,0048,510
Official establishment growth, 2019–2023n/a−1.7%−1.7%
Population growth, 2020–2025−0.5%+1.3%+3.1%
Spending per household on funerals$168$140$143
Median household income$65,933$77,485$80,734
Groundwork market score4233

Official counts and lending

Businesses

Official establishments, 2019 to 2023
7 → 7
Employees, 2023
18
Annual payroll, 2023
$963K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
82 chain locations
Listings at the U.S. rate for this spending
5The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
0
Amount
$0

SBA-backed loans to businesses classed as funeral homes and funeral services in Barron County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Barron County

Population, 2025 estimate
46,484−0.5% since 2020
Households
19,955
Median age
45.8
Homes lived in by their owners
77%
Vehicles per household
2.0
Land area
863 sq. mi.
People per square mile
54
Median household income
$65,933+25.1% vs. 2015–2019, before inflation
Average household income
$87,099
Median home value
$216,600
Jobs located here
20,886
Daytime population
44,130Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Barron County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the funeral homes on map listings by name and distance.

Or open the report at the center of Barron County. Signed out, you see a blurred preview; on an account, each report is one action.

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Funeral homes across Wisconsin

Every Wisconsin market ranked →

The highest-scoring counties in Wisconsin for funeral homes, numbered among those based in Wisconsin, with Barron County marked.

Top counties in Wisconsin

Counties in Wisconsin ranked for funeral homes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waukesha County, WI73321.9$850K+2.4%#186 of 1,472
2Washington County, WI7081.4$1.1M+1.8%#229 of 1,472
3Dane County, WI65311.2$897K+4.9%#350 of 1,472
4St. Croix County, WI6182.1$618K+4.7%#460 of 1,472
5Ozaukee County, WI61133.4$483K+3.0%#468 of 1,472
6Waushara County, WI5854.7$364K+2.8%#526 of 1,472
7Kenosha County, WI57101.5$848K−0.4%#528 of 1,472
8Wood County, WI5782.5$671K−0.2%#534 of 1,472
9Racine County, WI56162.0$718K+0.4%#553 of 1,472
10Sheboygan County, WI56112.2$659K0.0%#556 of 1,472
33Barron County, WI4284.0$420K−0.5%#920 of 1,472

Other business types in Barron County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many funeral homes are in Barron County, WI?

As of September 2026, map listings count 8 funeral homes in Barron County. 2 of them (25%) are chain locations. The listings count funeral homes, mortuaries and cremation services. Official counts show 7 businesses with payroll classed as funeral homes and funeral services in 2023.

How much do households in Barron County, WI spend on funerals?

About $3.4M a year, or $168 per household. That is 18% above the U.S. average (an index of 118, where 100 is the U.S. average). Spread across the 8 funeral homes on map listings, it comes to $420K per home. It is estimated from the incomes of the 19,955 households in Barron County and national spending patterns by income.

How does Barron County, WI compare with the U.S. for funeral homes?

Barron County has 4.0 funeral homes per 10,000 households, 90% above the U.S. rate of 2.1. Spending per home is $420K, 38% below the U.S. figure of $679K. At the U.S. ratio of funeral homes to household spending, Barron County would have about 5, against 8 on map listings. There is one business with payroll in the industry for every 2,851 households, against one for every 8,510 across the U.S.

How fast is Barron County, WI growing?

Population estimates put Barron County at 46,484 people in 2025, down 0.5% since 2020, against +3.1% for the U.S. It has 19,955 households. The median household income in Barron County is $65,933 a year, 18% below the U.S. median of $80,734. That rose 25.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Barron County scores 42 for funeral homes (lower middle), #920 of 1,472 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Barron County. It maps the funeral homes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for funeral homes · All 56 business types in Barron County

Screening a site or an acquisition in Barron County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Barron County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.