County profile · Wisconsin
Sawyer County, WI market data
Population, household spending and competition for 56 business types in Sawyer County, each scored against other counties.
- Population, 2025
- 18,846
- +4.0% since 2020
- Households
- 8,810
- Median household income
- $60,801
- +27.4% vs. 2015–2019, before inflation
- Median home value
- $236,200
- Jobs located here
- 6,857
- Highest market score
- 82
- Fast food and sandwich shops, #91 of 2,222 scored counties
A site report maps the competitors on map listings around any address in Sawyer County by name and distance, and the households and spending within reach. Or open the report at the center of Sawyer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 18,846 people live in Sawyer County, in 8,810 households. Population estimates put the population change in Sawyer County from 2020 to 2025 at +4.0%, faster than the U.S. (+3.1%). The median household income in Sawyer County is $60,801 a year, 25% below the U.S. median of $80,734. That rose 27.4% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Sawyer County spend the most on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and the least on child care and other personal services (58).
The highest Groundwork market scores in Sawyer County are for fast food and sandwich shops (82); salons, barbers and spas (77); and medical and dental practices (77). Sawyer County ranks #91 of 2,222 scored counties for fast food and sandwich shops.
For its number of households, Sawyer County has the most map listings, relative to the U.S., for landscaping and lawn care companies (2.4 times the U.S. rate) and the fewest for medical and dental practices (54% below the U.S. rate).
All 56 business types in Sawyer County
Highest Groundwork market score first. Each score compares Sawyer County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Fast food and sandwich shops | 82 | #91 of 2,222 | 5 | 5.7 | $6.1M | 199 | 7 |
| Salons, barbers and spas | 77 | #124 of 2,385 | 21 | 23.8 | $374K | 176 | 3 |
| Doctors, dentists and clinics | 77 | #153 of 2,394 | 34 | 38.6 | $334K | 219 | 12 |
| Hair salons | 75 | #155 of 2,339 | 11 | 12.5 | $714K | 166 | 3 |
| Gyms, studios and classes | 73 | #181 of 2,088 | 7 | 7.9 | $932K | 141 | Under 3 |
| Auto repair and car care | 73 | #278 of 2,401 | 27 | 30.6 | $335K | 125 | 10 |
| Dentists and orthodontists | 72 | #213 of 1,886 | 6 | 6.8 | $1.9M | 193 | 6 |
| Spas and skin care | 68 | #269 of 1,769 | 5 | 5.7 | $1.6M | 179 | Under 3 |
| Auto repair shops | 64 | #561 of 2,378 | 16 | 18.2 | $565K | 127 | 10 |
| Clothing and shoe stores | 59 | #697 of 2,087 | 7 | 7.9 | $2.3M | 177 | 7 |
| Clothing, shoes and laundry | 59 | #739 of 2,210 | 11 | 12.5 | $1.4M | 163 | 7 |
| Gyms | 52 | #847 of 1,792 | 6 | 6.8 | $1.1M | 84 | Under 3 |
| Home repair trades | 50 | #1,007 of 2,057 | 7 | 7.9 | $3.1M | 128 | 23 |
| Gas stations | 48 | #1,273 of 2,358 | 13 | 14.8 | $1.8M | 75 | 10 |
| Grocery and convenience stores | 47 | #1,347 of 2,402 | 28 | 31.8 | $1.8M | 52 | 4 |
| Child care and preschools | 43 | #1,024 of 1,611 | 5 | 5.7 | $593K | 59 | 4 |
| Pet businesses | 41 | #1,502 of 2,200 | 14 | 15.9 | $469K | 53 | 4 |
| Grocery stores | 40 | #1,375 of 2,070 | 9 | 10.2 | $5.5M | 59 | 4 |
| Convenience stores | 37 | #1,600 of 2,261 | 14 | 15.9 | $3.5M | 45 | Under 3 |
| Bakeries and dessert shops | 36 | #1,453 of 1,889 | 12 | 13.6 | $2.5M | 61 | 5 |
| Coffee shops and cafes | 35 | #1,597 of 2,063 | 15 | 17.0 | $2M | 55 | 5 |
| Insurance agencies | 33 | #1,719 of 2,272 | 13 | 14.8 | $1.1M | 87 | 10 |
| Lawn, cleaning and pest control | 29 | #1,617 of 1,771 | 11 | 12.5 | $900K | 54 | 13 |
| Veterinarians | 28 | #1,255 of 1,485 | 5 | 5.7 | $1.3M | 48 | 4 |
| Real estate | 26 | #2,165 of 2,229 | 36 | 40.9 | Index only | 73 | 19 |
| Restaurants and cafes | 25 | #2,202 of 2,405 | 146 | 165.7 | $208K | 56 | 59 |
| Sit-down restaurants | 24 | #2,237 of 2,405 | 79 | 89.7 | $385K | 58 | 47 |
| Real estate agents and brokers | 23 | #2,131 of 2,176 | 30 | 34.1 | Index only | 70 | 15 |
| Landscaping and lawn care | 20 | #1,444 of 1,493 | 10 | 11.4 | $990K | 34 | 13 |
| Chiropractors | Not scored | Not scored | 4 | 4.5 | $2.8M | 119 | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 4 | 4.5 | $2.3M | 73 | 4 |
| HVAC and plumbing | Not scored | Not scored | 4 | 4.5 | $5.5M | 115 | 12 |
| Physical therapy | Not scored | Not scored | 4 | 4.5 | $2.8M | 118 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 4.5 | $7.6M | 150 | 7 |
| Property management | Not scored | Not scored | 4 | 4.5 | Index only | 51 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 3.4 | $5.3M | 42 | Under 3 |
| Nail salons | Not scored | Not scored | 3 | 3.4 | $2.6M | 157 | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 3.4 | $2.2M | 86 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 3 | 3.4 | $7.3M | 86 | Under 3 |
| Barbershops | Not scored | Not scored | 2 | 2.3 | $3.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 2 | 2.3 | $4.5M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 2.3 | $744K | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 2.3 | Index only | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 2.3 | $5.7M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 2.3 | $3.3M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 2 | 2.3 | $5.7M | Too few | 6 |
| House cleaning | Not scored | Not scored | 1 | 1.1 | $9.9M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 1.1 | $6.5M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 1.1 | $9M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 11 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Sawyer County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9M | $1,027 | 107 |
| Gasoline and other fuels | $23.2M | $2,638 | 102 |
| Food away from home | $30.4M | $3,454 | 85 |
| Groceries | $49.7M | $5,639 | 89 |
| Personal care products and services | $7.9M | $892 | 89 |
| Child care and other personal services | $3M | $337 | 58 |
| Memberships, classes and admissions | $6.5M | $740 | 75 |
| Medical and dental services | $11.4M | $1,291 | 100 |
| Pets | $6.6M | $745 | 82 |
| Clothing, shoes and related services | $15.8M | $1,788 | 87 |
| Vehicle insurance | $14.1M | $1,606 | 82 |
| Home repairs, maintenance and insurance | $21.8M | $2,479 | 82 |
| Lawn care, cleaning and other household services | $9.9M | $1,124 | 80 |
| Rent and homeowner costs | $114.3M | $12,974 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Sawyer County
- Population, 2025 estimate
- 18,846+4.0% since 2020
- Households
- 8,810
- Median age
- 50.8
- Homes lived in by their owners
- 77%
- Vehicles per household
- 1.8
- Land area
- 1,258 sq. mi.
- People per square mile
- 15
- Median household income
- $60,801+27.4% vs. 2015–2019, before inflation
- Average household income
- $81,432
- Median home value
- $236,200
- Jobs located here
- 6,857
- Daytime population
- 18,074Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Sawyer County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Sawyer County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Wisconsin 8
- Washburn County, WI16,854 people
- Rusk County, WI14,179 people
- Barron County, WI46,797 people
- Ashland County, WI16,080 people
- Bayfield County, WI16,575 people
- Price County, WI14,092 people
- Burnett County, WI16,916 people
- Douglas County, WI44,229 people
Questions
How fast is Sawyer County, WI growing?
Population estimates put Sawyer County at 18,846 people in 2025, up 4.0% since 2020, faster than the U.S. (+3.1%). It has 8,810 households. Against the 2015–2019 survey, median household income rose 27.4%, before inflation.
How much do households in Sawyer County, WI spend?
Households in Sawyer County spend about $114.3M a year on rent and homeowner costs, $49.7M on groceries and $30.4M on food away from home. Relative to the U.S., household spending in Sawyer County runs highest on vehicle maintenance and repairs (an index of 107, where 100 is the U.S. average) and lowest on child care and other personal services (58).
Which business types have the highest market scores in Sawyer County, WI?
Of the business types scored in Sawyer County, fast food and sandwich shops (82); salons, barbers and spas (77); and medical and dental practices (77) have the highest Groundwork market scores. For fast food and sandwich shops, that ranks #91 of 2,222 scored counties.
How does Sawyer County, WI compare with the U.S.?
Median household income in Sawyer County is $60,801, 25% below the U.S. median of $80,734. The population rose 4.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $236,200, against $332,700 for the U.S. Against the U.S., map listings per household run highest for landscaping and lawn care companies (2.4 times the U.S. rate) and lowest for medical and dental practices (54% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 29 of the 56 business types have a score in Sawyer County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Sawyer County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Sawyer County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Sawyer County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.