Fitness and classes · County · West Virginia
Gyms and studios in Taylor County, WV
Competitor counts, household spending and official business counts for gyms and studios in Taylor County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 8 out of 100: Very low
Ranked #2,071 of 2,088 scored counties
#27 of 30 scored counties in West Virginia
- Listings
- 13
- 1 chain location (8%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $3.8M
- On memberships, classes and admissions · $582 a household
- Spending per listing
- $296K
- 55% below the U.S.
- Listings per 10k households
- 19.7
- 32% above the U.S.
- Population, 2025
- 16,287
- −2.4% since 2020
See the gyms and studios around any address in Taylor County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Taylor County scores 8 (very low) on the Groundwork market score for gyms and studios, ranking #2,071 of 2,088 scored counties and #27 of 30 scored counties in West Virginia. That puts it in the bottom quarter of counties.
Households in Taylor County spend about $3.8M a year on memberships, classes and admissions, or $582 per household, 41% below the U.S. average. That works out to $296K per location, 55% below the U.S. figure of $662K.
Taylor County has 13 gyms and studios on map listings as of September 2026. One of them (8%) is a chain location, against 20% across the U.S. That is 19.7 per 10,000 households, 32% above the U.S. rate of 14.9.
Official counts don’t publish a figure for fitness centers and recreation instruction in Taylor County, since they leave out counts under 3. Population estimates put the population change in Taylor County from 2020 to 2025 at −2.4%, against +3.1% for the U.S.
How Taylor County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Taylor County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 19.7 | 9.7 | 14.9 |
| Spending per listing | $296K | $614K | $662K |
| Households per official establishment | n/a | 3,554 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −6.8% | +8.2% |
| Population growth, 2020–2025 | −2.4% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $582 | $595 | $983 |
| Median household income | $57,795 | $59,608 | $80,734 |
| Groundwork market score | 8 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 131 chain location
- Listings at the U.S. rate for this spending
- 6The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Taylor County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Taylor County
- Population, 2025 estimate
- 16,287−2.4% since 2020
- Households
- 6,604
- Median age
- 43.0
- Homes lived in by their owners
- 84%
- Vehicles per household
- 1.9
- Land area
- 173 sq. mi.
- People per square mile
- 95
- Median household income
- $57,795+19.0% vs. 2015–2019, before inflation
- Average household income
- $76,818
- Median home value
- $148,800
- Jobs located here
- 3,443
- Daytime population
- 13,310Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Taylor County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for gyms and studios, numbered among those based in West Virginia, with Taylor County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 83 | 24 | 10.5 | $884K | +9.2% | #41 of 2,088 |
| 2Berkeley County, WV | 78 | 33 | 6.5 | $1.1M | +13.7% | #87 of 2,088 |
| 3Preston County, WV | 62 | 7 | 5.5 | $1M | −0.6% | #508 of 2,088 |
| 4Mineral County, WV | 52 | 8 | 7.2 | $852K | −0.4% | #931 of 2,088 |
| 5Putnam County, WV | 51 | 28 | 12.0 | $656K | −1.0% | #999 of 2,088 |
| 6Marshall County, WV | 49 | 6 | 4.8 | $1.1M | −4.4% | #1,076 of 2,088 |
| 7Ohio County, WV | 49 | 17 | 9.3 | $669K | −4.4% | #1,098 of 2,088 |
| 8Mason County, WV | 47 | 5 | 4.9 | $1M | −2.7% | #1,194 of 2,088 |
| 9Lewis County, WV | 36 | 6 | 8.6 | $700K | −3.7% | #1,606 of 2,088 |
| 10Randolph County, WV | 36 | 10 | 9.4 | $591K | −3.6% | #1,609 of 2,088 |
| 27Taylor County, WV | 8 | 13 | 19.7 | $296K | −2.4% | #2,071 of 2,088 |
Other business types in Taylor County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes8
- Gyms
- Yoga, Pilates and fitness studios
- Martial arts and dance studios5
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Taylor County, WV?
Map listings as of September 2026 show 13 gyms and studios in Taylor County. One of them (8%) is a chain location. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Taylor County: counts under 3 are left out.
How much do households in Taylor County, WV spend on memberships, classes and admissions?
About $3.8M a year, or $582 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 13 gyms and studios on map listings, it comes to $296K per location. It is estimated from the incomes of the 6,604 households in Taylor County and national spending patterns by income.
How does Taylor County, WV compare with the U.S. for gyms and studios?
Taylor County has 19.7 gyms and studios per 10,000 households, 32% above the U.S. rate of 14.9. Spending per location is $296K, 55% below the U.S. figure of $662K. At the U.S. ratio of gyms and studios to household spending, Taylor County would have about 6, against 13 on map listings.
How fast is Taylor County, WV growing?
Population estimates put Taylor County at 16,287 people in 2025, down 2.4% since 2020, against +3.1% for the U.S. It has 6,604 households. The median household income in Taylor County is $57,795 a year, 28% below the U.S. median of $80,734. That rose 19.0% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Taylor County scores 8 for gyms and studios (very low), #2,071 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Taylor County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Taylor County
Screening a site or an acquisition in Taylor County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Taylor County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.