Fitness and classes · County · West Virginia
Gyms and studios in Hancock County, WV
Competitor counts, household spending and official business counts for gyms and studios in Hancock County, WV, set against other counties and the U.S.
Groundwork market score · out of 100
Score 13 out of 100: Low
Ranked #2,034 of 2,088 scored counties
#26 of 30 scored counties in West Virginia
- Listings
- 16
- 2 chain locations (13%)
- Official establishments
- n/a
- Fewer than 3, or not published
- Household spending a year
- $7.5M
- On memberships, classes and admissions · $582 a household
- Spending per listing
- $466K
- 30% below the U.S.
- Listings per 10k households
- 12.5
- 16% below the U.S.
- Population, 2025
- 27,729
- −4.5% since 2020
See the gyms and studios around any address in Hancock County
The site report maps the gyms and studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Hancock County scores 13 (low) on the Groundwork market score for gyms and studios, ranking #2,034 of 2,088 scored counties and #26 of 30 scored counties in West Virginia. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 16 gyms and studios in Hancock County. Of those, 2 are chain locations, or 13%, against 20% across the U.S. That comes to 12.5 for every 10,000 households, 16% below the U.S. rate of 14.9.
Household spending on memberships, classes and admissions in Hancock County comes to about $7.5M a year: $582 per household, 41% below the U.S. average. That works out to $466K per location, 30% below the U.S. figure of $662K.
There is no official count of businesses with payroll classed as fitness centers and recreation instruction in Hancock County: counts under 3 aren’t published. Between 2020 and 2025, the population of Hancock County declined 4.5%, against +3.1% for the U.S.
How Hancock County compares
The same measures for West Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms and studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hancock County | West Virginia | U.S. |
|---|---|---|---|
| Listings per 10k households | 12.5 | 9.7 | 14.9 |
| Spending per listing | $466K | $614K | $662K |
| Households per official establishment | n/a | 3,554 | 1,641 |
| Official establishment growth, 2019–2023 | n/a | −6.8% | +8.2% |
| Population growth, 2020–2025 | −4.5% | −1.4% | +3.1% |
| Spending per household on memberships, classes and admissions | $582 | $595 | $983 |
| Median household income | $61,466 | $59,608 | $80,734 |
| Groundwork market score | 13 | 38 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- n/a
- Employees, 2023
- n/a
- Annual payroll, 2023
- n/a
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 162 chain locations
- Listings at the U.S. rate for this spending
- 11The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as fitness centers and recreation instruction in Hancock County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hancock County
- Population, 2025 estimate
- 27,729−4.5% since 2020
- Households
- 12,824
- Median age
- 45.6
- Homes lived in by their owners
- 74%
- Vehicles per household
- 1.7
- Land area
- 83 sq. mi.
- People per square mile
- 344
- Median household income
- $61,466+34.3% vs. 2015–2019, before inflation
- Average household income
- $81,029
- Median home value
- $130,800
- Jobs located here
- 9,070
- Daytime population
- 24,530Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hancock County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms and studios on map listings by name and distance.
Or open the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms, studios and classes across West Virginia
Every West Virginia market ranked →The highest-scoring counties in West Virginia for gyms and studios, numbered among those based in West Virginia, with Hancock County marked.
Top counties in West Virginia
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Jefferson County, WV | 83 | 24 | 10.5 | $884K | +9.2% | #41 of 2,088 |
| 2Berkeley County, WV | 78 | 33 | 6.5 | $1.1M | +13.7% | #87 of 2,088 |
| 3Preston County, WV | 62 | 7 | 5.5 | $1M | −0.6% | #508 of 2,088 |
| 4Mineral County, WV | 52 | 8 | 7.2 | $852K | −0.4% | #931 of 2,088 |
| 5Putnam County, WV | 51 | 28 | 12.0 | $656K | −1.0% | #999 of 2,088 |
| 6Marshall County, WV | 49 | 6 | 4.8 | $1.1M | −4.4% | #1,076 of 2,088 |
| 7Ohio County, WV | 49 | 17 | 9.3 | $669K | −4.4% | #1,098 of 2,088 |
| 8Mason County, WV | 47 | 5 | 4.9 | $1M | −2.7% | #1,194 of 2,088 |
| 9Lewis County, WV | 36 | 6 | 8.6 | $700K | −3.7% | #1,606 of 2,088 |
| 10Randolph County, WV | 36 | 10 | 9.4 | $591K | −3.6% | #1,609 of 2,088 |
| 26Hancock County, WV | 13 | 16 | 12.5 | $466K | −4.5% | #2,034 of 2,088 |
Other business types in Hancock County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
- Gyms, studios and classes13
- Gyms43
- Yoga, Pilates and fitness studios
- Martial arts and dance studios4
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms and studios are in Hancock County, WV?
Hancock County has 16 gyms and studios on map listings as of September 2026. 2 of them (13%) are chain locations. The listings count gyms, fitness studios, martial arts and dance studios. No official count is published for fitness centers and recreation instruction in Hancock County: counts under 3 are left out.
How much do households in Hancock County, WV spend on memberships, classes and admissions?
About $7.5M a year, or $582 per household. That is 41% below the U.S. average (an index of 59, where 100 is the U.S. average). Spread across the 16 gyms and studios on map listings, it comes to $466K per location. It is estimated from the incomes of the 12,824 households in Hancock County and national spending patterns by income.
How does Hancock County, WV compare with the U.S. for gyms and studios?
Hancock County has 12.5 gyms and studios per 10,000 households, 16% below the U.S. rate of 14.9. Spending per location is $466K, 30% below the U.S. figure of $662K. At the national ratio of gyms and studios to household spending, Hancock County would have about 11, against 16 on map listings.
How fast is Hancock County, WV growing?
Population estimates put Hancock County at 27,729 people in 2025, down 4.5% since 2020, against +3.1% for the U.S. It has 12,824 households. Median household income in Hancock County is $61,466, 24% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.3%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hancock County scores 13 for gyms and studios (low), #2,034 of 2,088 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hancock County. It maps the gyms and studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms and studios · All 56 business types in Hancock County
Screening a site or an acquisition in Hancock County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hancock County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.