County profile · Washington
Lincoln County, WA market data
Population, household spending and competition for 56 business types in Lincoln County, each scored against other counties.
- Population, 2025
- 11,982
- +9.7% since 2020
- Households
- 4,820
- Median household income
- $71,512
- +30.9% vs. 2015–2019, before inflation
- Median home value
- $292,800
- Jobs located here
- 2,413
- Highest market score
- 88
- Salons, barbers and spas, #18 of 2,385 scored counties
A site report maps the competitors on map listings around any address in Lincoln County by name and distance, and the households and spending within reach. Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 11,982 people live in Lincoln County, in 4,820 households. Population estimates show Lincoln County grew 9.7% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Lincoln County is $71,512 a year, 11% below the U.S. median of $80,734. That rose 30.9% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Lincoln County spend the most on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and the least on clothing, shoes and related services (81).
The highest Groundwork market scores in Lincoln County are for salons, barbers and spas (88); real estate businesses (87); and hair salons (87). Lincoln County ranks #18 of 2,385 scored counties for salons, barbers and spas.
For its number of households, Lincoln County has the most map listings, relative to the U.S., for gas stations (2.1 times the U.S. rate) and the fewest for medical and dental practices (63% below the U.S. rate).
All 56 business types in Lincoln County
Highest Groundwork market score first. Each score compares Lincoln County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Salons, barbers and spas | 88 | #18 of 2,385 | 6 | 12.4 | $755K | 355 | Under 3 |
| Real estate | 87 | #2 of 2,229 | 6 | 12.4 | Index only | 314 | 3 |
| Hair salons | 87 | #25 of 2,339 | 5 | 10.4 | $906K | 211 | Under 3 |
| Real estate agents and brokers | 86 | #5 of 2,176 | 6 | 12.4 | Index only | 250 | Under 3 |
| Sit-down restaurants | 84 | #78 of 2,405 | 17 | 35.3 | $1M | 156 | 4 |
| Doctors, dentists and clinics | 83 | #64 of 2,394 | 15 | 31.1 | $386K | 253 | 4 |
| Restaurants and cafes | 82 | #111 of 2,405 | 33 | 68.5 | $533K | 144 | 13 |
| Auto repair and car care | 80 | #117 of 2,401 | 13 | 27.0 | $466K | 174 | 8 |
| Home repair trades | 53 | #884 of 2,057 | 5 | 10.4 | $2.5M | 104 | 12 |
| Gas stations | 53 | #1,049 of 2,358 | 11 | 22.8 | $1.4M | 60 | 7 |
| Insurance agencies | 50 | #1,118 of 2,272 | 8 | 16.6 | $1.4M | 111 | 7 |
| Grocery and convenience stores | 48 | #1,286 of 2,402 | 10 | 20.7 | $2.8M | 82 | 8 |
| Coffee shops and cafes | 38 | #1,496 of 2,063 | 7 | 14.5 | $2.5M | 68 | 4 |
| Grocery stores | 32 | #1,606 of 2,070 | 6 | 12.4 | $4.7M | 50 | 6 |
| Auto repair shops | Not scored | Not scored | 4 | 8.3 | $1.5M | 341 | 8 |
| Convenience stores | Not scored | Not scored | 4 | 8.3 | $7M | 89 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 8.3 | $1.1M | 88 | Under 3 |
| Gyms, studios and classes | Not scored | Not scored | 4 | 8.3 | $1.1M | 172 | Under 3 |
| Pet businesses | Not scored | Not scored | 4 | 8.3 | $1.1M | 123 | Under 3 |
| Chiropractors | Not scored | Not scored | 3 | 6.2 | $1.9M | 81 | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 3 | 6.2 | $1.9M | 196 | 4 |
| Electricians | Not scored | Not scored | 3 | 6.2 | $4.2M | 35 | 8 |
| Pizza | Not scored | Not scored | 3 | 6.2 | $5.9M | 115 | 5 |
| Clothing, shoes and laundry | Not scored | Not scored | 2 | 4.1 | $4M | Too few | Under 3 |
| Fast food and sandwich shops | Not scored | Not scored | 2 | 4.1 | $8.8M | Too few | 5 |
| Funeral homes | Not scored | Not scored | 2 | 4.1 | $401K | Too few | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 1 | 2.1 | $17.6M | Too few | 4 |
| Child care and preschools | Not scored | Not scored | 1 | 2.1 | $2.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.1 | $6.1M | Too few | 3 |
| HVAC and plumbing | Not scored | Not scored | 1 | 2.1 | $12.7M | Too few | 4 |
| Landscaping and lawn care | Not scored | Not scored | 1 | 2.1 | $5.9M | Too few | 4 |
| Laundromats | Not scored | Not scored | 1 | 2.1 | $8.1M | Too few | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 1 | 2.1 | $5.9M | Too few | 8 |
| Nail salons | Not scored | Not scored | 1 | 2.1 | $4.5M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.1 | $5.8M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.1 | $4.3M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.1 | $5.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 1 | 2.1 | $12.7M | Too few | Under 3 |
| Tire shops | Not scored | Not scored | 1 | 2.1 | $6.1M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.1 | $4.3M | Too few | Under 3 |
| Barbershops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Car washes and detailing | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Clothing and shoe stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 4 |
| Martial arts and dance studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pet stores | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Spas and skin care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Lincoln County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $6.1M | $1,257 | 131 |
| Gasoline and other fuels | $15.7M | $3,255 | 125 |
| Food away from home | $17.6M | $3,649 | 90 |
| Groceries | $27.9M | $5,798 | 92 |
| Personal care products and services | $4.5M | $940 | 94 |
| Child care and other personal services | $2.8M | $576 | 99 |
| Memberships, classes and admissions | $4.6M | $947 | 96 |
| Medical and dental services | $5.8M | $1,203 | 93 |
| Pets | $4.3M | $895 | 98 |
| Clothing, shoes and related services | $8.1M | $1,672 | 81 |
| Vehicle insurance | $11.1M | $2,308 | 118 |
| Home repairs, maintenance and insurance | $12.7M | $2,632 | 87 |
| Lawn care, cleaning and other household services | $5.9M | $1,224 | 87 |
| Rent and homeowner costs | $81.7M | $16,954 | 102 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Lincoln County
- Population, 2025 estimate
- 11,982+9.7% since 2020
- Households
- 4,820
- Median age
- 46.3
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.3
- Land area
- 2,311 sq. mi.
- People per square mile
- 5
- Median household income
- $71,512+30.9% vs. 2015–2019, before inflation
- Average household income
- $92,521
- Median home value
- $292,800
- Jobs located here
- 2,413
- Daytime population
- 9,555Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lincoln County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Washington 8
- Spokane County, WA549,056 people
- Stevens County, WA48,067 people
- Adams County, WA20,800 people
- Grant County, WA101,799 people
- Pend Oreille County, WA14,050 people
- Ferry County, WA7,387 people
- Whitman County, WA47,003 people
- Okanogan County, WA43,425 people
Questions
How fast is Lincoln County, WA growing?
Population estimates put Lincoln County at 11,982 people in 2025, up 9.7% since 2020, faster than the U.S. (+3.1%). It has 4,820 households. Against the 2015–2019 survey, median household income rose 30.9%, before inflation.
How much do households in Lincoln County, WA spend?
Households in Lincoln County spend about $81.7M a year on rent and homeowner costs, $27.9M on groceries and $17.6M on food away from home. Relative to the U.S., household spending in Lincoln County runs highest on vehicle maintenance and repairs (an index of 131, where 100 is the U.S. average) and lowest on clothing, shoes and related services (81).
Which business types have the highest market scores in Lincoln County, WA?
Of the business types scored in Lincoln County, salons, barbers and spas (88); real estate businesses (87); and hair salons (87) have the highest Groundwork market scores. For salons, barbers and spas, that ranks #18 of 2,385 scored counties.
How does Lincoln County, WA compare with the U.S.?
Median household income in Lincoln County is $71,512, 11% below the U.S. median of $80,734. The population rose 9.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $292,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (2.1 times the U.S. rate) and lowest for medical and dental practices (63% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 14 of the 56 business types have a score in Lincoln County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lincoln County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Washington · Every U.S. market · How we measure
Screening a site or an acquisition in Lincoln County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lincoln County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.