Groundwork

Fitness and classes · County · Virginia

Gyms in Washington County, VA

How Washington County, VA compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 53 out of 100: Upper middle

Ranked #800 of 1,792 scored counties
#37 of 72 scored counties in Virginia

Listings
11
2 chain locations (18%)
Official establishments
4
All fitness and recreational sports centers
Household spending a year
$13.8M
On memberships, classes and admissions · $625 a household
Spending per listing
$1.3M
4% below the U.S.
Listings per 10k households
5.0
34% below the U.S.
Population, 2025
53,898
0.0% since 2020

See the gyms around any address in Washington County

The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

Map listings as of September 2026 show 11 gyms in Washington County. 2 of them (18%) are chain locations, against 28% across the U.S. That comes to 5.0 for every 10,000 households, 34% below the U.S. rate of 7.6.

Household spending on memberships, classes and admissions in Washington County comes to about $13.8M a year: $625 per household, 36% below the U.S. average. That works out to $1.3M per gym, 4% below the U.S. figure of $1.3M. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade.

Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in Washington County in 2023. That is one for every 5,528 households, against one for every 3,109 across the U.S. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too. Since fiscal 2022, 3 SBA-backed loans worth $536K have gone to businesses classed as fitness and recreational sports centers in Washington County.

Population estimates show Washington County held about level from 2020 to 2025, against +3.1% for the U.S. Washington County scores 53 (upper middle) on the Groundwork market score for gyms, ranking #800 of 1,792 scored counties and #37 of 72 scored counties in Virginia.

How Washington County compares

The same measures for Virginia and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Gyms in Washington County, VA compared with Virginia and the U.S.
MeasureWashington CountyVirginiaU.S.
Listings per 10k households5.06.97.6
Spending per listing$1.3M$1.4M$1.3M
Households per official establishment (all fitness and recreational sports centers)5,5282,7593,109
Official establishment growth, 2019–2023n/a+9.6%+5.8%
Population growth, 2020–20250.0%+2.8%+3.1%
Spending per household on memberships, classes and admissions$625$960$983
Median household income$64,552$93,170$80,734
Groundwork market score5354

Official counts and lending

Businesses

Official establishments, 2019 to 2023
4All fitness and recreational sports centers
Employees, 2023
24
Annual payroll, 2023
$252K
One-person businesses, 2023
Not publishedNot published for this business type
Map listings, September 2026
112 chain locations
Listings at the U.S. rate for this spending
11The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
3
Amount
$536K

SBA-backed loans to businesses classed as fitness and recreational sports centers in Washington County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.

Population and households in Washington County

Population, 2025 estimate
53,8980.0% since 2020
Households
22,112
Median age
46.5
Homes lived in by their owners
76%
Vehicles per household
2.0
Land area
561 sq. mi.
People per square mile
96
Median household income
$64,552+33.1% vs. 2015–2019, before inflation
Average household income
$91,626
Median home value
$214,000
Jobs located here
20,447
Daytime population
52,685Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Washington County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.

Or open the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

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The highest-scoring counties in Virginia for gyms, numbered among those based in Virginia, with Washington County marked.

Top counties in Virginia

Counties in Virginia ranked for gyms by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Powhatan County, VA9054.4$2.3M+7.0%#11 of 1,792
2New Kent County, VA9066.5$1.6M+21.2%#16 of 1,792
3Spotsylvania County, VA89336.3$1.7M+10.5%#20 of 1,792
4Orange County, VA8653.4$2.6M+10.1%#29 of 1,792
5Isle of Wight County, VA8553.2$2.8M+6.7%#32 of 1,792
6Rockingham County, VA83123.7$2.1M+6.6%#44 of 1,792
7Stafford County, VA81275.2$2.5M+8.3%#54 of 1,792
8Frederick County, VA81164.5$2.1M+8.8%#56 of 1,792
9Louisa County, VA8053.2$2.5M+13.6%#63 of 1,792
10Suffolk city, VA80184.7$1.8M+10.4%#67 of 1,792
37Washington County, VA53115.0$1.3M0.0%#800 of 1,792

Other business types in Washington County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many gyms are in Washington County, VA?

There are 11 gyms on map listings in Washington County as of September 2026. 2 of them (18%) are chain locations. The listings count gyms and fitness centers. Official counts show 4 businesses with payroll classed as fitness and recreational sports centers in 2023. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms.

How much do households in Washington County, VA spend on memberships, classes and admissions?

About $13.8M a year, or $625 per household. That is 36% below the U.S. average (an index of 64, where 100 is the U.S. average). Spread across the 11 gyms on map listings, it comes to $1.3M per gym. The spending figure covers all memberships, classes and admissions, not only gyms. It is estimated from the incomes of the 22,112 households in Washington County and national spending patterns by income.

How does Washington County, VA compare with the U.S. for gyms?

Washington County has 5.0 gyms per 10,000 households, 34% below the U.S. rate of 7.6. Spending per gym is $1.3M, 4% below the U.S. figure of $1.3M. The count on map listings matches the U.S. ratio of gyms to household spending. There is one business with payroll in the industry for every 5,528 households, against one for every 3,109 across the U.S.

How fast is Washington County, VA growing?

Population estimates put Washington County at 53,898 people in 2025, unchanged since 2020, against +3.1% for the U.S. It has 22,112 households. The median household income in Washington County is $64,552 a year, 20% below the U.S. median of $80,734. That rose 33.1% from the 2015–2019 survey, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Washington County scores 53 for gyms (upper middle), #800 of 1,792 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Washington County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for gyms · All 56 business types in Washington County

Screening a site or an acquisition in Washington County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Washington County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.