County profile · Texas
Wise County, TX market data
How Wise County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 83,778
- +21.5% since 2020
- Households
- 25,135
- Median household income
- $93,421
- +44.8% vs. 2015–2019, before inflation
- Median home value
- $304,900
- Jobs located here
- 22,026
- Highest market score
- 89
- Landscaping and lawn care, #13 of 1,493 scored counties
A site report maps the competitors on map listings around any address in Wise County by name and distance, and the households and spending within reach. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Wise County has an estimated 83,778 people and 25,135 households. Between 2020 and 2025, the population of Wise County grew 21.5%, faster than the U.S. (+3.1%). Median household income in Wise County is $93,421, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.8%, before inflation.
Relative to the U.S., household spending in Wise County runs highest on vehicle insurance (an index of 155, where 100 is the U.S. average) and lowest on memberships, classes and admissions (88).
Of the business types scored in Wise County, landscaping and lawn care companies (89); grocery stores (89); and lawn care, cleaning and pest control companies (88) have the highest Groundwork market scores. For landscaping and lawn care companies, that ranks #13 of 1,493 scored counties.
Wise County is part of the Dallas-Fort Worth-Arlington metro area. Against the U.S., map listings per household run highest for gas stations (2.8 times the U.S. rate) and lowest for dentists and orthodontists (45% below the U.S. rate).
All 56 business types in Wise County
Highest Groundwork market score first. Each score compares Wise County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Landscaping and lawn care | 89 | #13 of 1,493 | 12 | 4.8 | $3.4M | 116 | 12 |
| Grocery stores | 89 | #62 of 2,070 | 10 | 4.0 | $16.2M | 174 | 8 |
| Lawn, cleaning and pest control | 88 | #11 of 1,771 | 20 | 8.0 | $2M | 121 | 17 |
| Clothing and shoe stores | 84 | #99 of 2,087 | 30 | 11.9 | $1.7M | 137 | 4 |
| Child care and preschools | 83 | #57 of 1,611 | 10 | 4.0 | $1.4M | 135 | 12 |
| Martial arts and dance studios | 82 | #31 of 1,334 | 9 | 3.6 | $2.4M | 120 | 3 |
| Pizza | 81 | #69 of 2,090 | 17 | 6.8 | $6.2M | 123 | 43 |
| Sit-down restaurants | 80 | #132 of 2,405 | 128 | 50.9 | $828K | 125 | 32 |
| Chiropractors | 79 | #74 of 1,490 | 9 | 3.6 | $3.4M | 143 | 5 |
| Dentists and orthodontists | 78 | #104 of 1,886 | 18 | 7.2 | $1.7M | 174 | 13 |
| Mortgage brokers and lenders | 77 | #54 of 887 | 7 | 2.8 | Index only | 150 | Under 3 |
| Clothing, shoes and laundry | 77 | #197 of 2,210 | 42 | 16.7 | $1.2M | 141 | 10 |
| Pet stores | 76 | #92 of 974 | 6 | 2.4 | $4.2M | 94 | Under 3 |
| Car washes and detailing | 76 | #115 of 1,451 | 12 | 4.8 | $2.4M | 95 | 3 |
| Tire shops | 75 | #171 of 1,530 | 12 | 4.8 | $2.4M | 95 | Under 3 |
| Restaurants and cafes | 75 | #251 of 2,405 | 251 | 99.9 | $422K | 114 | 92 |
| Insurance agencies | 75 | #343 of 2,272 | 42 | 16.7 | $1.8M | 145 | 24 |
| Grocery and convenience stores | 74 | #330 of 2,402 | 47 | 18.7 | $3.4M | 102 | 17 |
| Barbershops | 72 | #172 of 1,356 | 5 | 2.0 | $5M | 264 | 3 |
| Nail salons | 70 | #153 of 1,328 | 12 | 4.8 | $2.1M | 124 | 5 |
| Fast food and sandwich shops | 70 | #377 of 2,222 | 37 | 14.7 | $2.9M | 94 | 43 |
| Electricians | 69 | #176 of 1,160 | 6 | 2.4 | $13.2M | 110 | 23 |
| Physical therapy | 69 | #251 of 1,422 | 12 | 4.8 | $2.6M | 107 | 7 |
| Laundromats | 64 | #223 of 785 | 5 | 2.0 | $10.4M | 83 | Under 3 |
| Funeral homes | 64 | #391 of 1,472 | 7 | 2.8 | $534K | 79 | 4 |
| Spas and skin care | 63 | #430 of 1,769 | 27 | 10.7 | $923K | 105 | Under 3 |
| Real estate agents and brokers | 63 | #440 of 2,176 | 51 | 20.3 | Index only | 148 | 24 |
| Gyms, studios and classes | 63 | #504 of 2,088 | 37 | 14.7 | $591K | 89 | 9 |
| Collision repair and body shops | 62 | #396 of 1,327 | 9 | 3.6 | $3.2M | 103 | 10 |
| Real estate | 62 | #515 of 2,229 | 64 | 25.5 | Index only | 148 | 37 |
| Optometrists and eye care | 61 | #404 of 1,302 | 11 | 4.4 | $2.8M | 90 | 4 |
| HVAC and plumbing | 61 | #462 of 1,707 | 16 | 6.4 | $5M | 104 | 45 |
| Coffee shops and cafes | 61 | #580 of 2,063 | 28 | 11.1 | $3.8M | 102 | 17 |
| Convenience stores | 61 | #738 of 2,261 | 32 | 12.7 | $5.1M | 64 | 9 |
| Gyms | 58 | #631 of 1,792 | 25 | 9.9 | $874K | 67 | 6 |
| Pet grooming and boarding | 57 | #567 of 1,461 | 14 | 5.6 | $1.8M | 72 | 8 |
| Salons, barbers and spas | 57 | #813 of 2,385 | 111 | 44.2 | $224K | 106 | 23 |
| Hair salons | 56 | #896 of 2,339 | 65 | 25.9 | $383K | 89 | 14 |
| Gas stations | 55 | #974 of 2,358 | 77 | 30.6 | $1.2M | 49 | 33 |
| Bakeries and dessert shops | 54 | #801 of 1,889 | 31 | 12.3 | $3.4M | 83 | 17 |
| Home repair trades | 53 | #908 of 2,057 | 38 | 15.1 | $2.1M | 86 | 77 |
| Doctors, dentists and clinics | 53 | #1,061 of 2,394 | 171 | 68.0 | $180K | 118 | 78 |
| Auto repair shops | 49 | #1,252 of 2,378 | 76 | 30.2 | $376K | 85 | 40 |
| Auto repair and car care | 47 | #1,352 of 2,401 | 140 | 55.7 | $204K | 76 | 48 |
| Roofing and gutters | 46 | #691 of 1,177 | 16 | 6.4 | $5M | 59 | 9 |
| Pet businesses | 46 | #1,303 of 2,200 | 52 | 20.7 | $490K | 56 | 23 |
| Veterinarians | 44 | #902 of 1,485 | 19 | 7.6 | $1.3M | 49 | 15 |
| Primary care and pediatrics | 44 | #1,052 of 1,656 | 25 | 9.9 | $1.2M | 69 | 49 |
| Home inspectors | 40 | #295 of 415 | 5 | 2.0 | Index only | 31 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.6 | $10.2M | 159 | 5 |
| Pest control | Not scored | Not scored | 4 | 1.6 | $10.2M | 99 | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 3 | 1.2 | $9.5M | 69 | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 3 | 1.2 | $7.3M | 179 | 6 |
| Dry cleaners | Not scored | Not scored | 2 | 0.8 | $26.1M | Too few | 6 |
| Property management | Not scored | Not scored | 1 | 0.4 | Index only | Too few | 4 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.4 | $30.9M | Too few | Under 3 |
Household spending in Wise County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $28.6M | $1,137 | 119 |
| Gasoline and other fuels | $89.8M | $3,571 | 138 |
| Food away from home | $106M | $4,218 | 104 |
| Groceries | $161.9M | $6,440 | 102 |
| Personal care products and services | $24.9M | $991 | 99 |
| Child care and other personal services | $13.6M | $539 | 93 |
| Memberships, classes and admissions | $21.9M | $869 | 88 |
| Medical and dental services | $30.9M | $1,228 | 95 |
| Pets | $25.5M | $1,014 | 112 |
| Clothing, shoes and related services | $52.1M | $2,074 | 101 |
| Vehicle insurance | $76.4M | $3,040 | 155 |
| Home repairs, maintenance and insurance | $79.3M | $3,155 | 105 |
| Lawn care, cleaning and other household services | $40.7M | $1,617 | 114 |
| Rent and homeowner costs | $410.7M | $16,341 | 98 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Wise County
- Population, 2025 estimate
- 83,778+21.5% since 2020
- Households
- 25,135
- Median age
- 39.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 904 sq. mi.
- People per square mile
- 83
- Median household income
- $93,421+44.8% vs. 2015–2019, before inflation
- Average household income
- $113,388
- Median home value
- $304,900
- Jobs located here
- 22,026
- Daytime population
- 63,869Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Wise County, TX growing?
Population estimates put Wise County at 83,778 people in 2025, up 21.5% since 2020, faster than the U.S. (+3.1%). It has 25,135 households. Median household income rose 44.8% from the 2015–2019 survey, before inflation.
How much do households in Wise County, TX spend?
Households in Wise County spend about $410.7M a year on rent and homeowner costs, $161.9M on groceries and $106M on food away from home. Set against the U.S., households in Wise County spend the most on vehicle insurance (an index of 155, where 100 is the U.S. average) and the least on memberships, classes and admissions (88).
Which business types have the highest market scores in Wise County, TX?
The highest Groundwork market scores in Wise County are for landscaping and lawn care companies (89); grocery stores (89); and lawn care, cleaning and pest control companies (88). Wise County ranks #13 of 1,493 scored counties for landscaping and lawn care companies.
How does Wise County, TX compare with the U.S.?
The median household income in Wise County is $93,421 a year, 16% above the U.S. median of $80,734. The population rose 21.5% from 2020 to 2025, against +3.1% for the U.S. The median home value is $304,900, against $332,700 for the U.S. For its number of households, Wise County has the most map listings, relative to the U.S., for gas stations (2.8 times the U.S. rate) and the fewest for dentists and orthodontists (45% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 49 of the 56 business types have a score in Wise County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.