Food and drink · County · Texas
Restaurants and cafes in Wise County, TX
How Wise County, TX compares with other counties and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 75 out of 100: High
Ranked #251 of 2,405 scored counties
#7 of 162 scored counties in Texas
- Listings
- 251
- 94 chain locations (37%)
- Official establishments
- 92
- +12.2% since 2019
- Household spending a year
- $106M
- On food away from home · $4,218 a household
- Spending per listing
- $422K
- 14% above the U.S.
- Listings per 10k households
- 99.9
- 9% below the U.S.
- Population, 2025
- 83,778
- +21.5% since 2020
See the restaurants and cafes around any address in Wise County
The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on food away from home in Wise County comes to about $106M a year: $4,218 per household, 4% above the U.S. average. That works out to $422K per restaurant, 14% above the U.S. figure of $371K.
Wise County has 251 restaurants and cafes on map listings as of September 2026. 94 of them (37%) are chain locations, against 34% across the U.S. Per 10,000 households, that is 99.9, 9% below the U.S. rate of 109.8.
Official counts show 92 businesses with payroll classed as restaurants and other eating places in Wise County in 2023, up 12.2% from 2019. That is one for every 273 households, against one for every 209 across the U.S. Official counts also show 38 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $133K has gone to businesses classed as restaurants and other eating places in Wise County.
Population estimates put the population change in Wise County from 2020 to 2025 at +21.5%, faster than the U.S. (+3.1%). For restaurants and cafes, Wise County has a Groundwork market score of 75 (high): #251 of 2,405 scored counties and #7 of 162 scored counties in Texas. That puts it in the top quarter of counties.
How Wise County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wise County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 99.9 | 120.5 | 109.8 |
| Spending per listing | $422K | $329K | $371K |
| Households per official establishment | 273 | 207 | 209 |
| Official establishment growth, 2019–2023 | +12.2% | +12.4% | +6.0% |
| Population growth, 2020–2025 | +21.5% | +8.5% | +3.1% |
| Spending per household on food away from home | $4,218 | $3,970 | $4,070 |
| Median household income | $93,421 | $78,476 | $80,734 |
| Groundwork market score | 75 | 45 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 82 → 92+12.2% over the period
- Employees, 2023
- 1,658
- Annual payroll, 2023
- $37.8M
- One-person businesses, 2023
- 38Businesses with no payroll
- Map listings, September 2026
- 25194 chain locations
- Listings at the U.S. rate for this spending
- 286The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $133K
SBA-backed loans to businesses classed as restaurants and other eating places in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Wise County
- Population, 2025 estimate
- 83,778+21.5% since 2020
- Households
- 25,135
- Median age
- 39.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 904 sq. mi.
- People per square mile
- 83
- Median household income
- $93,421+44.8% vs. 2015–2019, before inflation
- Average household income
- $113,388
- Median home value
- $304,900
- Jobs located here
- 22,026
- Daytime population
- 63,869Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRestaurants and cafes across Texas
Every Texas market ranked →The highest-scoring counties in Texas for restaurants and cafes, numbered among those based in Texas, with Wise County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Guadalupe County, TX | 86 | 533 | 81.5 | $516K | +15.8% | #54 of 2,405 |
| 2Clay County, TX | 84 | 31 | 72.3 | $534K | +5.0% | #78 of 2,405 |
| 3San Jacinto County, TX | 83 | 56 | 51.5 | $666K | +7.1% | #85 of 2,405 |
| 4Wilson County, TX | 79 | 155 | 85.2 | $497K | +12.2% | #158 of 2,405 |
| 5Waller County, TX | 79 | 183 | 99.8 | $412K | +21.9% | #162 of 2,405 |
| 6Parker County, TX | 78 | 510 | 90.4 | $504K | +23.5% | #179 of 2,405 |
| 7Wise County, TX | 75 | 251 | 99.9 | $422K | +21.5% | #251 of 2,405 |
| 8Williamson County, TX | 74 | 2,516 | 99.7 | $478K | +22.3% | #273 of 2,405 |
| 9Fannin County, TX | 74 | 117 | 91.6 | $404K | +9.2% | #282 of 2,405 |
| 10Randall County, TX | 73 | 473 | 83.3 | $477K | +7.9% | #319 of 2,405 |
Other business types in Wise County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
- Restaurants and cafes75
- Sit-down restaurants80
- Fast food and sandwich shops70
- Pizza81
- Coffee shops and cafes61
- Bakeries and dessert shops54
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many restaurants and cafes are in Wise County, TX?
Map listings as of September 2026 show 251 restaurants and cafes in Wise County. 94 of them (37%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 92 businesses with payroll classed as restaurants and other eating places in 2023, up 12.2% from 2019. Another 38 one-person businesses have no payroll, by official counts.
How much do households in Wise County, TX spend on food away from home?
About $106M a year, or $4,218 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 251 restaurants and cafes on map listings, it comes to $422K per restaurant. It is estimated from the incomes of the 25,135 households in Wise County and national spending patterns by income.
How does Wise County, TX compare with the U.S. for restaurants and cafes?
Wise County has 99.9 restaurants and cafes per 10,000 households, 9% below the U.S. rate of 109.8. Spending per restaurant is $422K, 14% above the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Wise County would have about 286, against 251 on map listings. There is one business with payroll in the industry for every 273 households, against one for every 209 across the U.S. The official count rose 12.2% from 2019 to 2023, against +6.0% for the U.S.
How fast is Wise County, TX growing?
Population estimates put Wise County at 83,778 people in 2025, up 21.5% since 2020, faster than the U.S. (+3.1%). It has 25,135 households. Median household income in Wise County is $93,421, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 75 for restaurants and cafes (high), #251 of 2,405 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for restaurants and cafes · All 56 business types in Wise County
Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.