Groundwork

Food and drink · County · Texas

Coffee shops and cafes in Wise County, TX

Competitor counts, household spending and official business counts for coffee shops and cafes in Wise County, TX, set against other counties and the U.S.

Groundwork market score · out of 100

Score 61 out of 100: Upper middle

Ranked #580 of 2,063 scored counties
#40 of 150 scored counties in Texas

Listings
28
7 chain locations (25%)
Official establishments
17
All snack and nonalcoholic beverage bars
Household spending a year
$106M
On food away from home · $4,218 a household
Spending per listing
$3.8M
2% above the U.S.
Listings per 10k households
11.1
In line with the U.S.
Population, 2025
83,778
+21.5% since 2020

See the coffee shops and cafes around any address in Wise County

The site report maps the coffee shops and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

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Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

At $4,218 per household (4% above the U.S. average), households in Wise County spend about $106M a year on food away from home. That works out to $3.8M per cafe, 2% above the U.S. figure of $3.7M. The spending figure covers all food away from home, not only coffee shops and cafes.

There are 28 coffee shops and cafes on map listings in Wise County as of September 2026. 7 of them (25%) are chain locations, against 39% across the U.S. That is 11.1 per 10,000 households, in line with the U.S. rate of 11.0.

In 2023, official counts showed 17 businesses with payroll in Wise County classed as snack and nonalcoholic beverage bars. That is one for every 1,479 households, against one for every 1,518 across the U.S. That count covers all snack and nonalcoholic beverage bars (bakeries and dessert shops included), not only coffee shops and cafes. Official counts list 4 one-person businesses without payroll. Since fiscal 2022, 1 SBA-backed loan worth $133K has gone to businesses classed as snack and nonalcoholic beverage bars in Wise County.

Between 2020 and 2025, the population of Wise County grew 21.5%, faster than the U.S. (+3.1%). For coffee shops and cafes, Wise County has a Groundwork market score of 61 (upper middle): #580 of 2,063 scored counties and #40 of 150 scored counties in Texas.

How Wise County compares

The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the coffee shops and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Coffee shops and cafes in Wise County, TX compared with Texas and the U.S.
MeasureWise CountyTexasU.S.
Listings per 10k households11.110.411.0
Spending per listing$3.8M$3.8M$3.7M
Households per official establishment (all snack and nonalcoholic beverage bars)1,4791,4581,518
Official establishment growth, 2019–2023n/a+38.2%+24.3%
Population growth, 2020–2025+21.5%+8.5%+3.1%
Spending per household on food away from home$4,218$3,970$4,070
Median household income$93,421$78,476$80,734
Groundwork market score6162

Official counts and lending

Businesses

Official establishments, 2019 to 2023
12 → 17All snack and nonalcoholic beverage bars
Employees, 2023
62
Annual payroll, 2023
$1.2M
One-person businesses, 2023
4All snack and nonalcoholic beverage bars with no payroll
Map listings, September 2026
287 chain locations
Listings at the U.S. rate for this spending
29The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
1
Amount
$133K

SBA-backed loans to businesses classed as snack and nonalcoholic beverage bars in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all snack and nonalcoholic beverage bars, not only coffee shops and cafes.

Population and households in Wise County

Population, 2025 estimate
83,778+21.5% since 2020
Households
25,135
Median age
39.7
Homes lived in by their owners
81%
Vehicles per household
2.3
Land area
904 sq. mi.
People per square mile
83
Median household income
$93,421+44.8% vs. 2015–2019, before inflation
Average household income
$113,388
Median home value
$304,900
Jobs located here
22,026
Daytime population
63,869Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Wise County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the coffee shops and cafes on map listings by name and distance.

Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

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Coffee shops and cafes across Texas

Every Texas market ranked →

The highest-scoring counties in Texas for coffee shops and cafes, numbered among those based in Texas, with Wise County marked.

Top counties in Texas

Counties in Texas ranked for coffee shops and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Waller County, TX89147.6$5.4M+21.9%#27 of 2,063
2Llano County, TX8354.6$8.1M+9.5%#62 of 2,063
3Guadalupe County, TX79527.9$5.3M+15.8%#122 of 2,063
4Liberty County, TX78196.1$5.9M+31.3%#138 of 2,063
5Rusk County, TX74105.5$6.4M+5.0%#203 of 2,063
6Bandera County, TX7477.6$4.9M+9.0%#213 of 2,063
7San Jacinto County, TX7365.5$6.2M+7.1%#230 of 2,063
8Medina County, TX73137.3$5.2M+11.4%#239 of 2,063
9Wilson County, TX73168.8$4.8M+12.2%#241 of 2,063
10Washington County, TX72138.4$4.5M+7.0%#256 of 2,063
40Wise County, TX612811.1$3.8M+21.5%#580 of 2,063

Other business types in Wise County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many coffee shops and cafes are in Wise County, TX?

As of September 2026, map listings count 28 coffee shops and cafes in Wise County. 7 of them (25%) are chain locations. The listings count coffee, tea, juice and bubble tea shops, and cafes. Official counts show 17 businesses with payroll classed as snack and nonalcoholic beverage bars in 2023. The official count takes in all snack and nonalcoholic beverage bars, not only coffee shops and cafes: bakeries and dessert shops are counted too. Official counts also show 4 one-person businesses without payroll.

How much do households in Wise County, TX spend on food away from home?

About $106M a year, or $4,218 per household. That is 4% above the U.S. average (an index of 104, where 100 is the U.S. average). Spread across the 28 coffee shops and cafes on map listings, it comes to $3.8M per cafe. That spending covers all food away from home, which coffee shops and cafes share with other businesses in the trade. It is estimated from the incomes of the 25,135 households in Wise County and national spending patterns by income.

How does Wise County, TX compare with the U.S. for coffee shops and cafes?

Wise County has 11.1 coffee shops and cafes per 10,000 households, in line with the U.S. rate of 11.0. Spending per cafe is $3.8M, 2% above the U.S. figure of $3.7M. At the U.S. ratio of coffee shops and cafes to household spending, Wise County would have about 29, against 28 on map listings. There is one business with payroll in the industry for every 1,479 households, against one for every 1,518 across the U.S.

How fast is Wise County, TX growing?

Population estimates put Wise County at 83,778 people in 2025, up 21.5% since 2020, faster than the U.S. (+3.1%). It has 25,135 households. Median household income in Wise County is $93,421, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.8%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 61 for coffee shops and cafes (upper middle), #580 of 2,063 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Wise County. It maps the coffee shops and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for coffee shops and cafes · All 56 business types in Wise County

Screening a site or an acquisition in Wise County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.