Fitness and classes · County · Texas
Gyms in Wise County, TX
How Wise County, TX compares with other counties and the U.S. for gyms: competitors, household spending, official counts and growth.
Groundwork market score · out of 100
Score 58 out of 100: Upper middle
Ranked #631 of 1,792 scored counties
#32 of 126 scored counties in Texas
- Listings
- 25
- 4 chain locations (16%)
- Official establishments
- 6
- All fitness and recreational sports centers
- Household spending a year
- $21.9M
- On memberships, classes and admissions · $869 a household
- Spending per listing
- $874K
- 33% below the U.S.
- Listings per 10k households
- 9.9
- 30% above the U.S.
- Population, 2025
- 83,778
- +21.5% since 2020
See the gyms around any address in Wise County
The site report maps the gyms on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
At $869 per household (12% below the U.S. average), households in Wise County spend about $21.9M a year on memberships, classes and admissions. That is about $874K of household spending for each gym on map listings, 33% below the U.S. figure of $1.3M. The spending figure covers all memberships, classes and admissions, not only gyms.
There are 25 gyms on map listings in Wise County as of September 2026. 4 of them (16%) are chain locations, against 28% across the U.S. That comes to 9.9 for every 10,000 households, 30% above the U.S. rate of 7.6.
The official count of businesses with payroll classed as fitness and recreational sports centers in Wise County was 6 in 2023. That is one for every 4,189 households, against one for every 3,109 across the U.S. That count covers all fitness and recreational sports centers (yoga, Pilates and fitness studios included), not only gyms. Since fiscal 2022, 1 SBA-backed loan worth $480K has gone to businesses classed as fitness and recreational sports centers in Wise County.
Population estimates show Wise County grew 21.5% from 2020 to 2025, faster than the U.S. (+3.1%). Wise County scores 58 (upper middle) on the Groundwork market score for gyms, ranking #631 of 1,792 scored counties and #32 of 126 scored counties in Texas.
How Wise County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all memberships, classes and admissions by the gyms counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Wise County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 9.9 | 8.4 | 7.6 |
| Spending per listing | $874K | $970K | $1.3M |
| Households per official establishment (all fitness and recreational sports centers) | 4,189 | 3,173 | 3,109 |
| Official establishment growth, 2019–2023 | n/a | +18.9% | +5.8% |
| Population growth, 2020–2025 | +21.5% | +8.5% | +3.1% |
| Spending per household on memberships, classes and admissions | $869 | $810 | $983 |
| Median household income | $93,421 | $78,476 | $80,734 |
| Groundwork market score | 58 | 41 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4 → 6All fitness and recreational sports centers
- Employees, 2023
- 33
- Annual payroll, 2023
- $830K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 254 chain locations
- Listings at the U.S. rate for this spending
- 17The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 1
- Amount
- $480K
SBA-backed loans to businesses classed as fitness and recreational sports centers in Wise County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3. These official figures cover all fitness and recreational sports centers, not only gyms.
Population and households in Wise County
- Population, 2025 estimate
- 83,778+21.5% since 2020
- Households
- 25,135
- Median age
- 39.7
- Homes lived in by their owners
- 81%
- Vehicles per household
- 2.3
- Land area
- 904 sq. mi.
- People per square mile
- 83
- Median household income
- $93,421+44.8% vs. 2015–2019, before inflation
- Average household income
- $113,388
- Median home value
- $304,900
- Jobs located here
- 22,026
- Daytime population
- 63,869Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Wise County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the gyms on map listings by name and distance.
Or open the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardGyms across Texas
Every Texas market ranked →The highest-scoring counties in Texas for gyms, numbered among those based in Texas, with Wise County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Chambers County, TX | 85 | 10 | 5.8 | $1.7M | +22.6% | #35 of 1,792 |
| 2Waller County, TX | 80 | 12 | 6.5 | $1.3M | +21.9% | #73 of 1,792 |
| 3Medina County, TX | 75 | 8 | 4.5 | $1.6M | +11.4% | #134 of 1,792 |
| 4Fort Bend County, TX | 71 | 233 | 8.0 | $1.4M | +17.4% | #212 of 1,792 |
| 5Denton County, TX | 70 | 293 | 8.1 | $1.4M | +16.9% | #236 of 1,792 |
| 6Upshur County, TX | 69 | 6 | 3.9 | $1.6M | +8.2% | #244 of 1,792 |
| 7Guadalupe County, TX | 66 | 41 | 6.3 | $1.4M | +15.8% | #325 of 1,792 |
| 8Polk County, TX | 65 | 9 | 4.6 | $1.3M | +5.9% | #368 of 1,792 |
| 9Liberty County, TX | 65 | 17 | 5.5 | $1.3M | +31.3% | #371 of 1,792 |
| 10Brazoria County, TX | 65 | 108 | 8.1 | $1.2M | +12.2% | #375 of 1,792 |
| 32Wise County, TX | 58 | 25 | 9.9 | $874K | +21.5% | #631 of 1,792 |
Other business types in Wise County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many gyms are in Wise County, TX?
As of September 2026, map listings count 25 gyms in Wise County. 4 of them (16%) are chain locations. The listings count gyms and fitness centers. Official counts show 6 businesses with payroll classed as fitness and recreational sports centers in 2023. The official count takes in all fitness and recreational sports centers, not only gyms: yoga, Pilates and fitness studios are counted too.
How much do households in Wise County, TX spend on memberships, classes and admissions?
About $21.9M a year, or $869 per household. That is 12% below the U.S. average (an index of 88, where 100 is the U.S. average). Spread across the 25 gyms on map listings, it comes to $874K per gym. That spending covers all memberships, classes and admissions, which gyms share with other businesses in the trade. It is estimated from the incomes of the 25,135 households in Wise County and national spending patterns by income.
How does Wise County, TX compare with the U.S. for gyms?
Wise County has 9.9 gyms per 10,000 households, 30% above the U.S. rate of 7.6. Spending per gym is $874K, 33% below the U.S. figure of $1.3M. At the U.S. ratio of gyms to household spending, Wise County would have about 17, against 25 on map listings. There is one business with payroll in the industry for every 4,189 households, against one for every 3,109 across the U.S.
How fast is Wise County, TX growing?
Population estimates put Wise County at 83,778 people in 2025, up 21.5% since 2020, faster than the U.S. (+3.1%). It has 25,135 households. Median household income in Wise County is $93,421, 16% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 44.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Wise County scores 58 for gyms (upper middle), #631 of 1,792 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Wise County. It maps the gyms on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for gyms · All 56 business types in Wise County
Screening a site or an acquisition in Wise County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Wise County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.