County profile · Texas
Ward County, TX market data
How Ward County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 11,125
- −4.7% since 2020
- Households
- 4,388
- Median household income
- $65,952
- +4.7% vs. 2015–2019, before inflation
- Median home value
- $150,700
- Jobs located here
- 5,680
- Highest market score
- 55
- Real estate agents and brokers, #773 of 2,176 scored counties
A site report maps the competitors on map listings around any address in Ward County by name and distance, and the households and spending within reach. Or open the report at the center of Ward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Ward County has an estimated 11,125 people and 4,388 households. Between 2020 and 2025, the population of Ward County declined 4.7%, against +3.1% for the U.S. Median household income in Ward County is $65,952, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 4.7%, before inflation.
Relative to the U.S., household spending in Ward County runs highest on vehicle insurance (an index of 134, where 100 is the U.S. average) and lowest on memberships, classes and admissions (67).
Of the business types scored in Ward County, real estate agents and brokers (55), medical and dental practices (55) and real estate businesses (51) have the highest Groundwork market scores. For real estate agents and brokers, that ranks #773 of 2,176 scored counties.
Against the U.S., map listings per household run highest for convenience stores (4.6 times the U.S. rate) and lowest for medical and dental practices (73% below the U.S. rate).
All 56 business types in Ward County
Highest Groundwork market score first. Each score compares Ward County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Real estate agents and brokers | 55 | #773 of 2,176 | 5 | 11.4 | Index only | 236 | Under 3 |
| Doctors, dentists and clinics | 55 | #941 of 2,394 | 10 | 22.8 | $475K | 311 | Under 3 |
| Real estate | 51 | #1,021 of 2,229 | 7 | 16.0 | Index only | 212 | Under 3 |
| Pet businesses | 48 | #1,188 of 2,200 | 5 | 11.4 | $754K | 86 | Under 3 |
| Auto repair shops | 48 | #1,283 of 2,378 | 9 | 20.5 | $455K | 102 | 3 |
| Salons, barbers and spas | 36 | #1,895 of 2,385 | 15 | 34.2 | $254K | 119 | Under 3 |
| Insurance agencies | 35 | #1,647 of 2,272 | 10 | 22.8 | $1.1M | 91 | 5 |
| Hair salons | 32 | #1,966 of 2,339 | 9 | 20.5 | $423K | 98 | Under 3 |
| Fast food and sandwich shops | 29 | #1,883 of 2,222 | 16 | 36.5 | $999K | 33 | 7 |
| Grocery stores | 25 | #1,777 of 2,070 | 5 | 11.4 | $5.2M | 56 | Under 3 |
| Clothing and shoe stores | 25 | #1,838 of 2,087 | 8 | 18.2 | $993K | 78 | Under 3 |
| Grocery and convenience stores | 25 | #2,119 of 2,402 | 22 | 50.1 | $1.2M | 35 | 3 |
| Auto repair and car care | 24 | #2,190 of 2,401 | 20 | 45.6 | $205K | 76 | 7 |
| Clothing, shoes and laundry | 20 | #2,076 of 2,210 | 13 | 29.6 | $611K | 69 | Under 3 |
| Convenience stores | 17 | #2,092 of 2,261 | 16 | 36.5 | $1.6M | 21 | Under 3 |
| Gas stations | 16 | #2,278 of 2,358 | 21 | 47.9 | $636K | 27 | 9 |
| Sit-down restaurants | 16 | #2,364 of 2,405 | 34 | 77.5 | $470K | 71 | 14 |
| Restaurants and cafes | 15 | #2,370 of 2,405 | 73 | 166.4 | $219K | 59 | 27 |
| Coffee shops and cafes | 14 | #2,035 of 2,063 | 8 | 18.2 | $2M | 54 | 6 |
| Tire shops | 12 | #1,483 of 1,530 | 5 | 11.4 | $819K | 33 | Under 3 |
| Gyms, studios and classes | 11 | #2,051 of 2,088 | 8 | 18.2 | $362K | 55 | Under 3 |
| Gyms | 9 | #1,762 of 1,792 | 7 | 16.0 | $414K | 32 | Under 3 |
| Bakeries and dessert shops | Not scored | Not scored | 4 | 9.1 | $4M | 96 | 6 |
| Home repair trades | Not scored | Not scored | 4 | 9.1 | $3M | 125 | 3 |
| Barbershops | Not scored | Not scored | 3 | 6.8 | $1.3M | 67 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 6.8 | $4.1M | 85 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 6.8 | $2.6M | 21 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.6 | $894K | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 4.6 | $2.4M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 4.6 | $4M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 4.6 | $1.9M | Too few | Under 3 |
| Pizza | Not scored | Not scored | 2 | 4.6 | $8M | Too few | 7 |
| Veterinarians | Not scored | Not scored | 2 | 4.6 | $1.9M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.3 | $4.1M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.3 | $4.7M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.3 | $12.2M | Too few | 3 |
| Funeral homes | Not scored | Not scored | 1 | 2.3 | $470K | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 2.3 | Index only | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 1 | 2.3 | $2.9M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 1 | 2.3 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 2.3 | $4.1M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.3 | $4.7M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.3 | $3.8M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 2.3 | $3.8M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.3 | $4.7M | Too few | Under 3 |
| Primary care and pediatrics | Not scored | Not scored | 1 | 2.3 | $4.7M | Too few | Under 3 |
| Spas and skin care | Not scored | Not scored | 1 | 2.3 | $3.8M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Lawn, cleaning and pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Pest control | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Ward County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.1M | $934 | 97 |
| Gasoline and other fuels | $13.4M | $3,044 | 117 |
| Food away from home | $16M | $3,641 | 89 |
| Groceries | $26M | $5,920 | 94 |
| Personal care products and services | $3.8M | $868 | 86 |
| Child care and other personal services | $1.8M | $408 | 70 |
| Memberships, classes and admissions | $2.9M | $660 | 67 |
| Medical and dental services | $4.7M | $1,082 | 84 |
| Pets | $3.8M | $859 | 94 |
| Clothing, shoes and related services | $7.9M | $1,811 | 88 |
| Vehicle insurance | $11.5M | $2,612 | 134 |
| Home repairs, maintenance and insurance | $12.2M | $2,777 | 92 |
| Lawn care, cleaning and other household services | $6.3M | $1,431 | 101 |
| Rent and homeowner costs | $64.3M | $14,663 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Ward County
- Population, 2025 estimate
- 11,125−4.7% since 2020
- Households
- 4,388
- Median age
- 35.1
- Homes lived in by their owners
- 79%
- Vehicles per household
- 1.9
- Land area
- 836 sq. mi.
- People per square mile
- 13
- Median household income
- $65,952+4.7% vs. 2015–2019, before inflation
- Average household income
- $93,784
- Median home value
- $150,700
- Jobs located here
- 5,680
- Daytime population
- 11,247Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Ward County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Ward County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Ward County, TX growing?
Population estimates put Ward County at 11,125 people in 2025, down 4.7% since 2020, against +3.1% for the U.S. It has 4,388 households. Median household income rose 4.7% from the 2015–2019 survey, before inflation.
How much do households in Ward County, TX spend?
Households in Ward County spend about $64.3M a year on rent and homeowner costs, $26M on groceries and $16M on food away from home. Set against the U.S., households in Ward County spend the most on vehicle insurance (an index of 134, where 100 is the U.S. average) and the least on memberships, classes and admissions (67).
Which business types have the highest market scores in Ward County, TX?
The highest Groundwork market scores in Ward County are for real estate agents and brokers (55), medical and dental practices (55) and real estate businesses (51). Ward County ranks #773 of 2,176 scored counties for real estate agents and brokers.
How does Ward County, TX compare with the U.S.?
The median household income in Ward County is $65,952 a year, 18% below the U.S. median of $80,734. The population fell 4.7% from 2020 to 2025, against +3.1% for the U.S. The median home value is $150,700, against $332,700 for the U.S. For its number of households, Ward County has the most map listings, relative to the U.S., for convenience stores (4.6 times the U.S. rate) and the fewest for medical and dental practices (73% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Ward County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Ward County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Ward County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Ward County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.