Beauty and personal care · County · Texas
Spas and skin care studios in Midland County, TX
The spas and skin care studios in Midland County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 43 out of 100: Lower middle
Ranked #1,161 of 1,769 scored counties
#74 of 118 scored counties in Texas
- Listings
- 102
- 9 chain locations (9%)
- Official establishments
- 23
- +15.0% since 2019
- Household spending a year
- $69M
- On personal care products and services · $1,020 a household
- Spending per listing
- $676K
- 23% below the U.S.
- Listings per 10k households
- 15.1
- 31% above the U.S.
- Population, 2025
- 187,855
- +10.0% since 2020
See the spas and skin care studios around any address in Midland County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
As of September 2026, map listings count 102 spas and skin care studios in Midland County. Of those, 9 are chain locations, or 9%, against 10% across the U.S. That is 15.1 per 10,000 households, 31% above the U.S. rate of 11.5.
Households in Midland County spend about $69M a year on personal care products and services, or $1,020 per household, in line with the U.S. average. That is about $676K of household spending for each studio on map listings, 23% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
In 2023, official counts showed 23 businesses with payroll in Midland County classed as other personal care services, up 15.0% from 2019. That is one for every 2,941 households, against one for every 4,055 across the U.S. Since fiscal 2022, 3 SBA-backed loans worth $1.4M have gone to businesses classed as other personal care services in Midland County.
Population estimates put the population change in Midland County from 2020 to 2025 at +10.0%, faster than the U.S. (+3.1%). Midland County scores 43 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,161 of 1,769 scored counties and #74 of 118 scored counties in Texas.
How Midland County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Midland County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 15.1 | 13.3 | 11.5 |
| Spending per listing | $676K | $705K | $876K |
| Households per official establishment | 2,941 | 4,169 | 4,055 |
| Official establishment growth, 2019–2023 | +15.0% | +46.4% | +29.8% |
| Population growth, 2020–2025 | +10.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $1,020 | $937 | $1,005 |
| Median household income | $92,874 | $78,476 | $80,734 |
| Groundwork market score | 43 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 20 → 23+15.0% over the period
- Employees, 2023
- 111
- Annual payroll, 2023
- $3.2M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 1029 chain locations
- Listings at the U.S. rate for this spending
- 79The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 3
- Amount
- $1.4M
SBA-backed loans to businesses classed as other personal care services in Midland County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Midland County
- Population, 2025 estimate
- 187,855+10.0% since 2020
- Households
- 67,651
- Median age
- 33.9
- Homes lived in by their owners
- 68%
- Vehicles per household
- 1.9
- Land area
- 900 sq. mi.
- People per square mile
- 194
- Median household income
- $92,874+16.9% vs. 2015–2019, before inflation
- Average household income
- $129,248
- Median home value
- $312,700
- Jobs located here
- 117,352
- Daytime population
- 208,899Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Midland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Texas
Every Texas market ranked →The highest-scoring counties in Texas for spas and skin care studios, numbered among those based in Texas, with Midland County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 7 | 3.8 | $2.5M | +21.9% | #10 of 1,769 |
| 2Guadalupe County, TX | 81 | 45 | 6.9 | $1.4M | +15.8% | #59 of 1,769 |
| 3Chambers County, TX | 81 | 14 | 8.1 | $1.3M | +22.6% | #60 of 1,769 |
| 4Johnson County, TX | 79 | 50 | 7.6 | $1.2M | +20.5% | #83 of 1,769 |
| 5Caldwell County, TX | 78 | 7 | 4.2 | $2M | +20.0% | #85 of 1,769 |
| 6Wood County, TX | 77 | 5 | 2.7 | $3.1M | +10.3% | #95 of 1,769 |
| 7Medina County, TX | 76 | 10 | 5.6 | $1.6M | +11.4% | #110 of 1,769 |
| 8Hunt County, TX | 75 | 26 | 6.8 | $1.3M | +23.0% | #129 of 1,769 |
| 9Liberty County, TX | 72 | 18 | 5.8 | $1.5M | +31.3% | #175 of 1,769 |
| 10Kaufman County, TX | 72 | 42 | 8.2 | $1.2M | +42.2% | #184 of 1,769 |
| 74Midland County, TX | 43 | 102 | 15.1 | $676K | +10.0% | #1,161 of 1,769 |
Other business types in Midland County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas50
- Hair salons73
- Barbershops59
- Nail salons46
- Spas and skin care43
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Midland County, TX?
Midland County has 102 spas and skin care studios on map listings as of September 2026. 9 of them (9%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 23 businesses with payroll classed as other personal care services in 2023, up 15.0% from 2019.
How much do households in Midland County, TX spend on personal care products and services?
About $69M a year, or $1,020 per household. That is in line with the U.S. average (an index of 101, where 100 is the U.S. average). Spread across the 102 spas and skin care studios on map listings, it comes to $676K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 67,651 households in Midland County and national spending patterns by income.
How does Midland County, TX compare with the U.S. for spas and skin care studios?
Midland County has 15.1 spas and skin care studios per 10,000 households, 31% above the U.S. rate of 11.5. Spending per studio is $676K, 23% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Midland County would have about 79, against 102 on map listings. There is one business with payroll in the industry for every 2,941 households, against one for every 4,055 across the U.S. The official count rose 15.0% from 2019 to 2023, against +29.8% for the U.S.
How fast is Midland County, TX growing?
Population estimates put Midland County at 187,855 people in 2025, up 10.0% since 2020, faster than the U.S. (+3.1%). It has 67,651 households. Median household income in Midland County is $92,874, 15% above the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 16.9%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Midland County scores 43 for spas and skin care studios (lower middle), #1,161 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Midland County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Midland County
Screening a site or an acquisition in Midland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Midland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.