County profile · Texas
Rains County, TX market data
Population, household spending and competition for 56 business types in Rains County, each scored against other counties.
- Population, 2025
- 13,542
- +11.2% since 2020
- Households
- 4,856
- Median household income
- $65,413
- +26.8% vs. 2015–2019, before inflation
- Median home value
- $241,100
- Jobs located here
- 2,214
- Highest market score
- 84
- Doctors, dentists and clinics, #46 of 2,394 scored counties
A site report maps the competitors on map listings around any address in Rains County by name and distance, and the households and spending within reach. Or open the report at the center of Rains County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 13,542 people live in Rains County, in 4,856 households. Population estimates show Rains County grew 11.2% from 2020 to 2025, faster than the U.S. (+3.1%). The median household income in Rains County is $65,413 a year, 19% below the U.S. median of $80,734. That rose 26.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Rains County spend the most on vehicle insurance (an index of 139, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in Rains County are for medical and dental practices (84), clothing and shoe stores (69) and real estate businesses (66). Rains County ranks #46 of 2,394 scored counties for medical and dental practices.
For its number of households, Rains County has the most map listings, relative to the U.S., for gas stations (89% above the U.S. rate) and the fewest for medical and dental practices (76% below the U.S. rate).
All 56 business types in Rains County
Highest Groundwork market score first. Each score compares Rains County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Doctors, dentists and clinics | 84 | #46 of 2,394 | 10 | 20.6 | $525K | 344 | 3 |
| Clothing and shoe stores | 69 | #412 of 2,087 | 5 | 10.3 | $1.8M | 138 | Under 3 |
| Real estate | 66 | #361 of 2,229 | 12 | 24.7 | Index only | 137 | 3 |
| Grocery and convenience stores | 63 | #684 of 2,402 | 10 | 20.6 | $2.8M | 84 | 3 |
| Hair salons | 61 | #645 of 2,339 | 9 | 18.5 | $465K | 108 | Under 3 |
| Auto repair and car care | 60 | #739 of 2,401 | 16 | 32.9 | $295K | 110 | 8 |
| Lawn, cleaning and pest control | 59 | #540 of 1,771 | 8 | 16.5 | $872K | 52 | 3 |
| Auto repair shops | 57 | #875 of 2,378 | 11 | 22.7 | $429K | 97 | 5 |
| Salons, barbers and spas | 56 | #860 of 2,385 | 18 | 37.1 | $232K | 109 | 3 |
| Landscaping and lawn care | 55 | #593 of 1,493 | 6 | 12.4 | $1.2M | 40 | 3 |
| Real estate agents and brokers | 54 | #853 of 2,176 | 12 | 24.7 | Index only | 109 | Under 3 |
| Clothing, shoes and laundry | 54 | #978 of 2,210 | 10 | 20.6 | $877K | 100 | Under 3 |
| Gas stations | 54 | #1,011 of 2,358 | 10 | 20.6 | $1.5M | 64 | 7 |
| Pet businesses | 51 | #1,070 of 2,200 | 8 | 16.5 | $510K | 58 | Under 3 |
| Bakeries and dessert shops | 50 | #941 of 1,889 | 5 | 10.3 | $3.5M | 84 | Under 3 |
| Restaurants and cafes | 47 | #1,331 of 2,405 | 54 | 111.2 | $323K | 87 | 21 |
| Fast food and sandwich shops | 46 | #1,324 of 2,222 | 8 | 16.5 | $2.2M | 71 | 10 |
| Home repair trades | 44 | #1,323 of 2,057 | 7 | 14.4 | $2M | 80 | 20 |
| Gyms, studios and classes | 42 | #1,443 of 2,088 | 7 | 14.4 | $468K | 71 | Under 3 |
| Sit-down restaurants | 41 | #1,605 of 2,405 | 33 | 68.0 | $528K | 80 | 10 |
| Gyms | 37 | #1,340 of 1,792 | 5 | 10.3 | $655K | 50 | Under 3 |
| HVAC and plumbing | 33 | #1,443 of 1,707 | 6 | 12.4 | $2.3M | 48 | 13 |
| Convenience stores | Not scored | Not scored | 4 | 8.2 | $7.1M | 90 | Under 3 |
| Grocery stores | Not scored | Not scored | 4 | 8.2 | $7.1M | 77 | Under 3 |
| Pizza | Not scored | Not scored | 4 | 8.2 | $4.4M | 86 | 10 |
| Spas and skin care | Not scored | Not scored | 4 | 8.2 | $1M | 119 | Under 3 |
| Barbershops | Not scored | Not scored | 3 | 6.2 | $1.4M | 74 | Under 3 |
| Coffee shops and cafes | Not scored | Not scored | 3 | 6.2 | $5.8M | 157 | Under 3 |
| Insurance agencies | Not scored | Not scored | 3 | 6.2 | $4.4M | 351 | 3 |
| Primary care and pediatrics | Not scored | Not scored | 3 | 6.2 | $1.8M | 98 | Under 3 |
| Tire shops | Not scored | Not scored | 3 | 6.2 | $1.6M | 63 | Under 3 |
| Child care and preschools | Not scored | Not scored | 2 | 4.1 | $979K | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 2 | 4.1 | $4.4M | Too few | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 2 | 4.1 | $1.6M | Too few | Under 3 |
| Nail salons | Not scored | Not scored | 2 | 4.1 | $2.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 4.1 | $3.5M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 2 | 4.1 | $2M | Too few | Under 3 |
| Car washes and detailing | Not scored | Not scored | 1 | 2.1 | $4.7M | Too few | Under 3 |
| Chiropractors | Not scored | Not scored | 1 | 2.1 | $5.3M | Too few | 3 |
| Collision repair and body shops | Not scored | Not scored | 1 | 2.1 | $4.7M | Too few | Under 3 |
| Dentists and orthodontists | Not scored | Not scored | 1 | 2.1 | $5.3M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 1 | 2.1 | $13.7M | Too few | 7 |
| Funeral homes | Not scored | Not scored | 1 | 2.1 | $844K | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 1 | 2.1 | $8.8M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 1 | 2.1 | $5.3M | Too few | Under 3 |
| Pet grooming and boarding | Not scored | Not scored | 1 | 2.1 | $4.1M | Too few | Under 3 |
| Physical therapy | Not scored | Not scored | 1 | 2.1 | $5.3M | Too few | Under 3 |
| Veterinarians | Not scored | Not scored | 1 | 2.1 | $4.1M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| House cleaning | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Roofing and gutters | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Rains County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $4.7M | $972 | 101 |
| Gasoline and other fuels | $15.3M | $3,144 | 121 |
| Food away from home | $17.4M | $3,588 | 88 |
| Groceries | $28.4M | $5,858 | 93 |
| Personal care products and services | $4.2M | $861 | 86 |
| Child care and other personal services | $2M | $403 | 69 |
| Memberships, classes and admissions | $3.3M | $675 | 69 |
| Medical and dental services | $5.3M | $1,081 | 84 |
| Pets | $4.1M | $840 | 92 |
| Clothing, shoes and related services | $8.8M | $1,807 | 88 |
| Vehicle insurance | $13.2M | $2,724 | 139 |
| Home repairs, maintenance and insurance | $13.7M | $2,817 | 93 |
| Lawn care, cleaning and other household services | $7M | $1,436 | 102 |
| Rent and homeowner costs | $71.2M | $14,656 | 88 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Rains County
- Population, 2025 estimate
- 13,542+11.2% since 2020
- Households
- 4,856
- Median age
- 46.1
- Homes lived in by their owners
- 83%
- Vehicles per household
- 2.1
- Land area
- 230 sq. mi.
- People per square mile
- 56
- Median household income
- $65,413+26.8% vs. 2015–2019, before inflation
- Average household income
- $89,573
- Median home value
- $241,100
- Jobs located here
- 2,214
- Daytime population
- 10,866Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Rains County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Rains County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
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Questions
How fast is Rains County, TX growing?
Population estimates put Rains County at 13,542 people in 2025, up 11.2% since 2020, faster than the U.S. (+3.1%). It has 4,856 households. Against the 2015–2019 survey, median household income rose 26.8%, before inflation.
How much do households in Rains County, TX spend?
Households in Rains County spend about $71.2M a year on rent and homeowner costs, $28.4M on groceries and $17.4M on food away from home. Relative to the U.S., household spending in Rains County runs highest on vehicle insurance (an index of 139, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in Rains County, TX?
Of the business types scored in Rains County, medical and dental practices (84), clothing and shoe stores (69) and real estate businesses (66) have the highest Groundwork market scores. For medical and dental practices, that ranks #46 of 2,394 scored counties.
How does Rains County, TX compare with the U.S.?
Median household income in Rains County is $65,413, 19% below the U.S. median of $80,734. The population rose 11.2% from 2020 to 2025, against +3.1% for the U.S. The median home value is $241,100, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (89% above the U.S. rate) and lowest for medical and dental practices (76% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 22 of the 56 business types have a score in Rains County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Rains County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Rains County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Rains County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.