Beauty and personal care · County · Texas
Spas and skin care studios in Lamar County, TX
Competitor counts, household spending and official business counts for spas and skin care studios in Lamar County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 37 out of 100: Lower middle
Ranked #1,368 of 1,769 scored counties
#89 of 118 scored counties in Texas
- Listings
- 22
- 1 chain location (5%)
- Official establishments
- 4
- Businesses with payroll, 2023
- Household spending a year
- $16.3M
- On personal care products and services · $814 a household
- Spending per listing
- $741K
- 15% below the U.S.
- Listings per 10k households
- 11.0
- 4% below the U.S.
- Population, 2025
- 51,503
- +2.7% since 2020
See the spas and skin care studios around any address in Lamar County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for spas and skin care studios in Lamar County is 37 (lower middle), #1,368 of 1,769 scored counties and #89 of 118 scored counties in Texas. That puts it in the bottom quarter of counties.
As of September 2026, map listings count 22 spas and skin care studios in Lamar County. One of them (5%) is a chain location, against 10% across the U.S. Per 10,000 households, that is 11.0, 4% below the U.S. rate of 11.5.
Households in Lamar County spend about $16.3M a year on personal care products and services, or $814 per household, 19% below the U.S. average. That is about $741K of household spending for each studio on map listings, 15% below the U.S. figure of $876K. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade.
Official counts show 4 businesses with payroll classed as other personal care services in Lamar County in 2023. That is one for every 5,005 households, against one for every 4,055 across the U.S. Population estimates put the population change in Lamar County from 2020 to 2025 at +2.7%, in step with the U.S. (+3.1%).
How Lamar County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Lamar County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 11.0 | 13.3 | 11.5 |
| Spending per listing | $741K | $705K | $876K |
| Households per official establishment | 5,005 | 4,169 | 4,055 |
| Official establishment growth, 2019–2023 | n/a | +46.4% | +29.8% |
| Population growth, 2020–2025 | +2.7% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $814 | $937 | $1,005 |
| Median household income | $61,880 | $78,476 | $80,734 |
| Groundwork market score | 37 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 4
- Employees, 2023
- 16
- Annual payroll, 2023
- $187K
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 221 chain location
- Listings at the U.S. rate for this spending
- 19The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 0
- Amount
- $0
SBA-backed loans to businesses classed as other personal care services in Lamar County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Lamar County
- Population, 2025 estimate
- 51,503+2.7% since 2020
- Households
- 20,019
- Median age
- 40.9
- Homes lived in by their owners
- 66%
- Vehicles per household
- 1.9
- Land area
- 907 sq. mi.
- People per square mile
- 56
- Median household income
- $61,880+37.2% vs. 2015–2019, before inflation
- Average household income
- $82,971
- Median home value
- $200,700
- Jobs located here
- 21,013
- Daytime population
- 50,296Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Lamar County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Texas
Every Texas market ranked →The highest-scoring counties in Texas for spas and skin care studios, numbered among those based in Texas, with Lamar County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 7 | 3.8 | $2.5M | +21.9% | #10 of 1,769 |
| 2Guadalupe County, TX | 81 | 45 | 6.9 | $1.4M | +15.8% | #59 of 1,769 |
| 3Chambers County, TX | 81 | 14 | 8.1 | $1.3M | +22.6% | #60 of 1,769 |
| 4Johnson County, TX | 79 | 50 | 7.6 | $1.2M | +20.5% | #83 of 1,769 |
| 5Caldwell County, TX | 78 | 7 | 4.2 | $2M | +20.0% | #85 of 1,769 |
| 6Wood County, TX | 77 | 5 | 2.7 | $3.1M | +10.3% | #95 of 1,769 |
| 7Medina County, TX | 76 | 10 | 5.6 | $1.6M | +11.4% | #110 of 1,769 |
| 8Hunt County, TX | 75 | 26 | 6.8 | $1.3M | +23.0% | #129 of 1,769 |
| 9Liberty County, TX | 72 | 18 | 5.8 | $1.5M | +31.3% | #175 of 1,769 |
| 10Kaufman County, TX | 72 | 42 | 8.2 | $1.2M | +42.2% | #184 of 1,769 |
| 89Lamar County, TX | 37 | 22 | 11.0 | $741K | +2.7% | #1,368 of 1,769 |
Other business types in Lamar County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas36
- Hair salons43
- Barbershops31
- Nail salons36
- Spas and skin care37
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Lamar County, TX?
Lamar County has 22 spas and skin care studios on map listings as of September 2026. One of them (5%) is a chain location. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 4 businesses with payroll classed as other personal care services in 2023.
How much do households in Lamar County, TX spend on personal care products and services?
About $16.3M a year, or $814 per household. That is 19% below the U.S. average (an index of 81, where 100 is the U.S. average). Spread across the 22 spas and skin care studios on map listings, it comes to $741K per studio. The spending figure covers all personal care products and services, not only spas and skin care studios. It is estimated from the incomes of the 20,019 households in Lamar County and national spending patterns by income.
How does Lamar County, TX compare with the U.S. for spas and skin care studios?
Lamar County has 11.0 spas and skin care studios per 10,000 households, 4% below the U.S. rate of 11.5. Spending per studio is $741K, 15% below the U.S. figure of $876K. At the national ratio of spas and skin care studios to household spending, Lamar County would have about 19, against 22 on map listings. There is one business with payroll in the industry for every 5,005 households, against one for every 4,055 across the U.S.
How fast is Lamar County, TX growing?
Population estimates put Lamar County at 51,503 people in 2025, up 2.7% since 2020, in step with the U.S. (+3.1%). It has 20,019 households. Median household income in Lamar County is $61,880, 23% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 37.2%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Lamar County scores 37 for spas and skin care studios (lower middle), #1,368 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Lamar County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Lamar County
Screening a site or an acquisition in Lamar County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Lamar County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.