Beauty and personal care · County · Texas
Hair salons in Hidalgo County, TX
Competitor counts, household spending and official business counts for hair salons in Hidalgo County, TX, set against other counties and the U.S.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,759 of 2,339 scored counties
#121 of 159 scored counties in Texas
- Listings
- 816
- 90 chain locations (11%)
- Official establishments
- 96
- +17.1% since 2019
- Household spending a year
- $206.5M
- On personal care products and services · $764 a household
- Spending per listing
- $253K
- 41% below the U.S.
- Listings per 10k households
- 30.2
- 29% above the U.S.
- Population, 2025
- 921,549
- +5.6% since 2020
See the hair salons around any address in Hidalgo County
The site report maps the hair salons on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Hidalgo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
The Groundwork market score for hair salons in Hidalgo County is 38 (lower middle), #1,759 of 2,339 scored counties and #121 of 159 scored counties in Texas. That puts it in the bottom quarter of counties.
At $764 per household (24% below the U.S. average), households in Hidalgo County spend about $206.5M a year on personal care products and services. That works out to $253K per salon, 41% below the U.S. figure of $430K. The spending figure covers all personal care products and services, not only hair salons.
Hidalgo County has 816 hair salons on map listings as of September 2026. 90 of them (11%) are chain locations, against 14% across the U.S. That is 30.2 per 10,000 households, 29% above the U.S. rate of 23.4.
The official count of businesses with payroll classed as beauty salons in Hidalgo County was 96 in 2023, up 17.1% from 2019. That is one for every 2,815 households, against one for every 1,535 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $621K have gone to businesses classed as beauty salons in Hidalgo County. Between 2020 and 2025, the population of Hidalgo County grew 5.6%, faster than the U.S. (+3.1%).
How Hidalgo County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the hair salons counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Hidalgo County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 30.2 | 26.3 | 23.4 |
| Spending per listing | $253K | $356K | $430K |
| Households per official establishment | 2,815 | 1,915 | 1,535 |
| Official establishment growth, 2019–2023 | +17.1% | +17.4% | +6.0% |
| Population growth, 2020–2025 | +5.6% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $764 | $937 | $1,005 |
| Median household income | $54,338 | $78,476 | $80,734 |
| Groundwork market score | 38 | 44 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 82 → 96+17.1% over the period
- Employees, 2023
- 494
- Annual payroll, 2023
- $13M
- One-person businesses, 2023
- 1,878Businesses with no payroll
- Map listings, September 2026
- 81690 chain locations
- Listings at the U.S. rate for this spending
- 480The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 5
- Amount
- $621K
SBA-backed loans to businesses classed as beauty salons in Hidalgo County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Hidalgo County
- Population, 2025 estimate
- 921,549+5.6% since 2020
- Households
- 270,210
- Median age
- 31.5
- Homes lived in by their owners
- 67%
- Vehicles per household
- 1.9
- Land area
- 1,571 sq. mi.
- People per square mile
- 568
- Median household income
- $54,338+35.8% vs. 2015–2019, before inflation
- Average household income
- $74,309
- Median home value
- $140,900
- Jobs located here
- 292,679
- Daytime population
- 862,027Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hidalgo County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the hair salons on map listings by name and distance.
Or open the report at the center of Hidalgo County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardHair salons across Texas
Every Texas market ranked →The highest-scoring counties in Texas for hair salons, numbered among those based in Texas, with Hidalgo County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 16 | 8.7 | $1.1M | +21.9% | #10 of 2,339 |
| 2Guadalupe County, TX | 85 | 98 | 15.0 | $658K | +15.8% | #41 of 2,339 |
| 3Blanco County, TX | 85 | 8 | 15.5 | $626K | +18.6% | #42 of 2,339 |
| 4Chambers County, TX | 84 | 31 | 18.0 | $589K | +22.6% | #47 of 2,339 |
| 5Gaines County, TX | 83 | 8 | 11.5 | $783K | +10.4% | #50 of 2,339 |
| 6Burleson County, TX | 78 | 10 | 12.7 | $681K | +16.2% | #102 of 2,339 |
| 7Upshur County, TX | 78 | 20 | 12.8 | $644K | +8.2% | #103 of 2,339 |
| 8San Jacinto County, TX | 77 | 5 | 4.6 | $1.8M | +7.1% | #110 of 2,339 |
| 9Hays County, TX | 77 | 164 | 16.4 | $604K | +24.8% | #122 of 2,339 |
| 10Caldwell County, TX | 76 | 24 | 14.4 | $593K | +20.0% | #143 of 2,339 |
| 121Hidalgo County, TX | 38 | 816 | 30.2 | $253K | +5.6% | #1,759 of 2,339 |
Other business types in Hidalgo County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas35
- Hair salons38
- Barbershops37
- Nail salons42
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many hair salons are in Hidalgo County, TX?
Map listings as of September 2026 show 816 hair salons in Hidalgo County. 90 of them (11%) are chain locations. The listings count hair and beauty salons. Official counts show 96 businesses with payroll classed as beauty salons in 2023, up 17.1% from 2019. Another 1,878 one-person businesses have no payroll, by official counts.
How much do households in Hidalgo County, TX spend on personal care products and services?
About $206.5M a year, or $764 per household. That is 24% below the U.S. average (an index of 76, where 100 is the U.S. average). Spread across the 816 hair salons on map listings, it comes to $253K per salon. That spending covers all personal care products and services, which hair salons share with other businesses in the trade. It is estimated from the incomes of the 270,210 households in Hidalgo County and national spending patterns by income.
How does Hidalgo County, TX compare with the U.S. for hair salons?
Hidalgo County has 30.2 hair salons per 10,000 households, 29% above the U.S. rate of 23.4. Spending per salon is $253K, 41% below the U.S. figure of $430K. At the U.S. ratio of hair salons to household spending, Hidalgo County would have about 480, against 816 on map listings. There is one business with payroll in the industry for every 2,815 households, against one for every 1,535 across the U.S. The official count rose 17.1% from 2019 to 2023, against +6.0% for the U.S.
How fast is Hidalgo County, TX growing?
Population estimates put Hidalgo County at 921,549 people in 2025, up 5.6% since 2020, faster than the U.S. (+3.1%). It has 270,210 households. Median household income in Hidalgo County is $54,338, 33% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 35.8%, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Hidalgo County scores 38 for hair salons (lower middle), #1,759 of 2,339 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hidalgo County. It maps the hair salons on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for hair salons · All 56 business types in Hidalgo County
Screening a site or an acquisition in Hidalgo County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hidalgo County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.