Beauty and personal care · County · Texas
Spas and skin care studios in Bell County, TX
The spas and skin care studios in Bell County, TX, the household spending behind them and how the market ranks against other counties.
Groundwork market score · out of 100
Score 38 out of 100: Lower middle
Ranked #1,327 of 1,769 scored counties
#85 of 118 scored counties in Texas
- Listings
- 150
- 18 chain locations (12%)
- Official establishments
- 42
- +68.0% since 2019
- Household spending a year
- $119.9M
- On personal care products and services · $843 a household
- Spending per listing
- $799K
- 9% below the U.S.
- Listings per 10k households
- 10.5
- 9% below the U.S.
- Population, 2025
- 402,248
- +8.0% since 2020
See the spas and skin care studios around any address in Bell County
The site report maps the spas and skin care studios on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Bell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Household spending on personal care products and services in Bell County comes to about $119.9M a year: $843 per household, 16% below the U.S. average. That works out to $799K per studio, 9% below the U.S. figure of $876K. The spending figure covers all personal care products and services, not only spas and skin care studios.
Bell County has 150 spas and skin care studios on map listings as of September 2026. Chain locations make up 12% of them, against 10% across the U.S. Per 10,000 households, that is 10.5, 9% below the U.S. rate of 11.5.
The official count of businesses with payroll classed as other personal care services in Bell County was 42 in 2023, up 68.0% from 2019. That is one for every 3,388 households, against one for every 4,055 across the U.S. Since fiscal 2022, 4 SBA-backed loans worth $892K have gone to businesses classed as other personal care services in Bell County.
Population estimates show Bell County grew 8.0% from 2020 to 2025, faster than the U.S. (+3.1%). Bell County scores 38 (lower middle) on the Groundwork market score for spas and skin care studios, ranking #1,327 of 1,769 scored counties and #85 of 118 scored counties in Texas.
How Bell County compares
The same measures for Texas and the whole U.S. Spending per listing divides a year of household spending on all personal care products and services by the spas and skin care studios counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.
| Measure | Bell County | Texas | U.S. |
|---|---|---|---|
| Listings per 10k households | 10.5 | 13.3 | 11.5 |
| Spending per listing | $799K | $705K | $876K |
| Households per official establishment | 3,388 | 4,169 | 4,055 |
| Official establishment growth, 2019–2023 | +68.0% | +46.4% | +29.8% |
| Population growth, 2020–2025 | +8.0% | +8.5% | +3.1% |
| Spending per household on personal care products and services | $843 | $937 | $1,005 |
| Median household income | $68,865 | $78,476 | $80,734 |
| Groundwork market score | 38 | 39 |
Official counts and lending
Businesses
- Official establishments, 2019 to 2023
- 25 → 42+68.0% over the period
- Employees, 2023
- 230
- Annual payroll, 2023
- $6M
- One-person businesses, 2023
- Not publishedNot published for this business type
- Map listings, September 2026
- 15018 chain locations
- Listings at the U.S. rate for this spending
- 137The U.S. ratio of listings to household spending, applied here
SBA-backed loans since fiscal 2022
- Loans
- 4
- Amount
- $892K
SBA-backed loans to businesses classed as other personal care services in Bell County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.
Population and households in Bell County
- Population, 2025 estimate
- 402,248+8.0% since 2020
- Households
- 142,305
- Median age
- 34.0
- Homes lived in by their owners
- 57%
- Vehicles per household
- 1.9
- Land area
- 1,054 sq. mi.
- People per square mile
- 367
- Median household income
- $68,865+25.5% vs. 2015–2019, before inflation
- Average household income
- $89,513
- Median home value
- $241,000
- Jobs located here
- 118,827
- Daytime population
- 363,152Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Bell County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the spas and skin care studios on map listings by name and distance.
Or open the report at the center of Bell County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSpas and skin care across Texas
Every Texas market ranked →The highest-scoring counties in Texas for spas and skin care studios, numbered among those based in Texas, with Bell County marked.
Top counties in Texas
| Market | Score | Listings | Per 10k households | Spending per listing | Population growth | U.S. rank |
|---|---|---|---|---|---|---|
| 1Waller County, TX | 90 | 7 | 3.8 | $2.5M | +21.9% | #10 of 1,769 |
| 2Guadalupe County, TX | 81 | 45 | 6.9 | $1.4M | +15.8% | #59 of 1,769 |
| 3Chambers County, TX | 81 | 14 | 8.1 | $1.3M | +22.6% | #60 of 1,769 |
| 4Johnson County, TX | 79 | 50 | 7.6 | $1.2M | +20.5% | #83 of 1,769 |
| 5Caldwell County, TX | 78 | 7 | 4.2 | $2M | +20.0% | #85 of 1,769 |
| 6Wood County, TX | 77 | 5 | 2.7 | $3.1M | +10.3% | #95 of 1,769 |
| 7Medina County, TX | 76 | 10 | 5.6 | $1.6M | +11.4% | #110 of 1,769 |
| 8Hunt County, TX | 75 | 26 | 6.8 | $1.3M | +23.0% | #129 of 1,769 |
| 9Liberty County, TX | 72 | 18 | 5.8 | $1.5M | +31.3% | #175 of 1,769 |
| 10Kaufman County, TX | 72 | 42 | 8.2 | $1.2M | +42.2% | #184 of 1,769 |
| 85Bell County, TX | 38 | 150 | 10.5 | $799K | +8.0% | #1,327 of 1,769 |
Other business types in Bell County
Each with its Groundwork market score here, out of 100, where it has one.
Food and drink
Groceries and convenience
Auto
Beauty and personal care
- Salons, barbers and spas34
- Hair salons43
- Barbershops49
- Nail salons37
- Spas and skin care38
Fitness and classes
Health care
Child care
Clothing and laundry
Home services
Real estate
Funeral services
Questions
How many spas and skin care studios are in Bell County, TX?
Map listings as of September 2026 show 150 spas and skin care studios in Bell County. 18 of them (12%) are chain locations. The listings count spas, skin care, waxing, lash and tanning studios. Official counts show 42 businesses with payroll classed as other personal care services in 2023, up 68.0% from 2019.
How much do households in Bell County, TX spend on personal care products and services?
About $119.9M a year, or $843 per household. That is 16% below the U.S. average (an index of 84, where 100 is the U.S. average). Spread across the 150 spas and skin care studios on map listings, it comes to $799K per studio. That spending covers all personal care products and services, which spas and skin care studios share with other businesses in the trade. It is estimated from the incomes of the 142,305 households in Bell County and national spending patterns by income.
How does Bell County, TX compare with the U.S. for spas and skin care studios?
Bell County has 10.5 spas and skin care studios per 10,000 households, 9% below the U.S. rate of 11.5. Spending per studio is $799K, 9% below the U.S. figure of $876K. At the U.S. ratio of spas and skin care studios to household spending, Bell County would have about 137, against 150 on map listings. There is one business with payroll in the industry for every 3,388 households, against one for every 4,055 across the U.S. The official count rose 68.0% from 2019 to 2023, against +29.8% for the U.S.
How fast is Bell County, TX growing?
Population estimates put Bell County at 402,248 people in 2025, up 8.0% since 2020, faster than the U.S. (+3.1%). It has 142,305 households. The median household income in Bell County is $68,865 a year, 15% below the U.S. median of $80,734. That rose 25.5% from the 2015–2019 survey, before inflation.
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Bell County scores 38 for spas and skin care studios (lower middle), #1,327 of 1,769 scored counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Bell County. It maps the spas and skin care studios on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
How the score works · Top markets for spas and skin care studios · All 56 business types in Bell County
Screening a site or an acquisition in Bell County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Bell County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.