County profile · Tennessee
Hardin County, TN market data
Population, household spending and competition for 56 business types in Hardin County, each scored against other counties.
- Population, 2025
- 27,983
- +3.8% since 2020
- Households
- 11,001
- Median household income
- $49,956
- +22.8% vs. 2015–2019, before inflation
- Median home value
- $160,400
- Jobs located here
- 7,748
- Highest market score
- 78
- Lawn, cleaning and pest control, #90 of 1,771 scored counties
A site report maps the competitors on map listings around any address in Hardin County by name and distance, and the households and spending within reach. Or open the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 27,983 people live in Hardin County, in 11,001 households. Between 2020 and 2025, the population of Hardin County grew 3.8%, faster than the U.S. (+3.1%). The median household income in Hardin County is $49,956 a year, 38% below the U.S. median of $80,734. That rose 22.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hardin County spend the most on vehicle insurance (an index of 130, where 100 is the U.S. average) and the least on memberships, classes and admissions (51).
The highest Groundwork market scores in Hardin County are for lawn care, cleaning and pest control companies (78); insurance agencies (78); and home repair companies (74). Hardin County ranks #90 of 1,771 scored counties for lawn care, cleaning and pest control companies.
For its number of households, Hardin County has the most map listings, relative to the U.S., for grocery stores (87% above the U.S. rate) and the fewest for real estate businesses (36% below the U.S. rate).
All 56 business types in Hardin County
Highest Groundwork market score first. Each score compares Hardin County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Lawn, cleaning and pest control | 78 | #90 of 1,771 | 5 | 4.5 | $2.7M | 162 | 4 |
| Insurance agencies | 78 | #265 of 2,272 | 11 | 10.0 | $2.5M | 203 | 8 |
| Home repair trades | 74 | #114 of 2,057 | 5 | 4.5 | $5.2M | 215 | 6 |
| Gas stations | 53 | #1,023 of 2,358 | 14 | 12.7 | $2.3M | 98 | 21 |
| Convenience stores | 50 | #1,120 of 2,261 | 9 | 8.2 | $6.5M | 82 | Under 3 |
| Gyms, studios and classes | 49 | #1,088 of 2,088 | 8 | 7.3 | $690K | 104 | Under 3 |
| Dentists and orthodontists | 48 | #1,007 of 1,886 | 9 | 8.2 | $1.1M | 115 | 6 |
| Auto repair shops | 48 | #1,307 of 2,378 | 25 | 22.7 | $393K | 88 | 10 |
| Doctors, dentists and clinics | 47 | #1,342 of 2,394 | 64 | 58.2 | $159K | 105 | 13 |
| Grocery and convenience stores | 45 | #1,418 of 2,402 | 32 | 29.1 | $1.8M | 54 | 4 |
| Real estate | 43 | #1,466 of 2,229 | 27 | 24.5 | Index only | 122 | 12 |
| Real estate agents and brokers | 42 | #1,477 of 2,176 | 24 | 21.8 | Index only | 109 | 7 |
| Primary care and pediatrics | 41 | #1,137 of 1,656 | 10 | 9.1 | $1M | 57 | 7 |
| Pet businesses | 41 | #1,477 of 2,200 | 13 | 11.8 | $602K | 69 | Under 3 |
| Grocery stores | 40 | #1,383 of 2,070 | 14 | 12.7 | $4.2M | 45 | 3 |
| Pizza | 40 | #1,438 of 2,090 | 9 | 8.2 | $3.7M | 73 | 21 |
| Physical therapy | 37 | #1,052 of 1,422 | 5 | 4.5 | $2M | 85 | Under 3 |
| Fast food and sandwich shops | 36 | #1,643 of 2,222 | 15 | 13.6 | $2.2M | 73 | 21 |
| Clothing, shoes and laundry | 35 | #1,687 of 2,210 | 21 | 19.1 | $824K | 94 | 10 |
| Auto repair and car care | 34 | #1,896 of 2,401 | 49 | 44.5 | $201K | 75 | 18 |
| Collision repair and body shops | 33 | #1,049 of 1,327 | 5 | 4.5 | $2M | 64 | Under 3 |
| Spas and skin care | 31 | #1,503 of 1,769 | 10 | 9.1 | $808K | 92 | Under 3 |
| Clothing and shoe stores | 31 | #1,674 of 2,087 | 17 | 15.5 | $1M | 80 | 10 |
| Bakeries and dessert shops | 29 | #1,640 of 1,889 | 9 | 8.2 | $3.7M | 90 | 12 |
| Coffee shops and cafes | 29 | #1,774 of 2,063 | 10 | 9.1 | $3.4M | 91 | 12 |
| Veterinarians | 28 | #1,256 of 1,485 | 6 | 5.5 | $1.3M | 48 | Under 3 |
| Salons, barbers and spas | 26 | #2,211 of 2,385 | 47 | 42.7 | $172K | 81 | Under 3 |
| Car washes and detailing | 25 | #1,305 of 1,451 | 7 | 6.4 | $1.4M | 56 | 3 |
| Hair salons | 23 | #2,173 of 2,339 | 30 | 27.3 | $269K | 63 | Under 3 |
| Restaurants and cafes | 22 | #2,251 of 2,405 | 121 | 110.0 | $277K | 75 | 65 |
| Sit-down restaurants | 20 | #2,311 of 2,405 | 76 | 69.1 | $441K | 66 | 32 |
| Child care and preschools | Not scored | Not scored | 4 | 3.6 | $892K | 89 | Under 3 |
| Gyms | Not scored | Not scored | 4 | 3.6 | $1.4M | 106 | Under 3 |
| Martial arts and dance studios | Not scored | Not scored | 4 | 3.6 | $1.4M | 68 | Under 3 |
| Nail salons | Not scored | Not scored | 4 | 3.6 | $2M | 121 | Under 3 |
| Tire shops | Not scored | Not scored | 4 | 3.6 | $2.5M | 98 | 3 |
| Barbershops | Not scored | Not scored | 3 | 2.7 | $2.7M | 143 | Under 3 |
| HVAC and plumbing | Not scored | Not scored | 3 | 2.7 | $8.7M | 183 | 6 |
| Pet grooming and boarding | Not scored | Not scored | 3 | 2.7 | $2.6M | 103 | Under 3 |
| Chiropractors | Not scored | Not scored | 2 | 1.8 | $5.1M | Too few | Under 3 |
| Funeral homes | Not scored | Not scored | 2 | 1.8 | $893K | Too few | Under 3 |
| Landscaping and lawn care | Not scored | Not scored | 2 | 1.8 | $6.8M | Too few | 4 |
| Laundromats | Not scored | Not scored | 2 | 1.8 | $8.6M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 1.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 1.8 | $4.9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 1.8 | $5.1M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 2 | 1.8 | $6.8M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 1.8 | $13.1M | Too few | Under 3 |
| Dry cleaners | Not scored | Not scored | 1 | 0.9 | $17.3M | Too few | Under 3 |
| Home inspectors | Not scored | Not scored | 1 | 0.9 | Index only | Too few | Under 3 |
| House cleaning | Not scored | Not scored | 1 | 0.9 | $13.6M | Too few | Under 3 |
| Pet stores | Not scored | Not scored | 1 | 0.9 | $7.8M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.9 | $10.2M | Too few | Under 3 |
| Electricians | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Property management | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hardin County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $9.8M | $893 | 93 |
| Gasoline and other fuels | $32.8M | $2,985 | 115 |
| Food away from home | $33.5M | $3,047 | 75 |
| Groceries | $58.5M | $5,315 | 84 |
| Personal care products and services | $8.1M | $735 | 73 |
| Child care and other personal services | $3.6M | $324 | 56 |
| Memberships, classes and admissions | $5.5M | $502 | 51 |
| Medical and dental services | $10.2M | $928 | 72 |
| Pets | $7.8M | $712 | 78 |
| Clothing, shoes and related services | $17.3M | $1,573 | 77 |
| Vehicle insurance | $28M | $2,547 | 130 |
| Home repairs, maintenance and insurance | $26.1M | $2,376 | 79 |
| Lawn care, cleaning and other household services | $13.6M | $1,235 | 87 |
| Rent and homeowner costs | $143M | $13,003 | 78 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hardin County
- Population, 2025 estimate
- 27,983+3.8% since 2020
- Households
- 11,001
- Median age
- 44.6
- Homes lived in by their owners
- 78%
- Vehicles per household
- 1.9
- Land area
- 578 sq. mi.
- People per square mile
- 47
- Median household income
- $49,956+22.8% vs. 2015–2019, before inflation
- Average household income
- $69,024
- Median home value
- $160,400
- Jobs located here
- 7,748
- Daytime population
- 24,880Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hardin County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
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- Wayne County, TN16,168 people
- Chester County, TN17,611 people
- Decatur County, TN11,579 people
- Henderson County, TN27,980 people
- Perry County, TN8,697 people
- Hardeman County, TN25,433 people
- Madison County, TN99,295 people
Questions
How fast is Hardin County, TN growing?
Population estimates put Hardin County at 27,983 people in 2025, up 3.8% since 2020, faster than the U.S. (+3.1%). It has 11,001 households. Against the 2015–2019 survey, median household income rose 22.8%, before inflation.
How much do households in Hardin County, TN spend?
Households in Hardin County spend about $143M a year on rent and homeowner costs, $58.5M on groceries and $33.5M on food away from home. Relative to the U.S., household spending in Hardin County runs highest on vehicle insurance (an index of 130, where 100 is the U.S. average) and lowest on memberships, classes and admissions (51).
Which business types have the highest market scores in Hardin County, TN?
Of the business types scored in Hardin County, lawn care, cleaning and pest control companies (78); insurance agencies (78); and home repair companies (74) have the highest Groundwork market scores. For lawn care, cleaning and pest control companies, that ranks #90 of 1,771 scored counties.
How does Hardin County, TN compare with the U.S.?
Median household income in Hardin County is $49,956, 38% below the U.S. median of $80,734. The population rose 3.8% from 2020 to 2025, against +3.1% for the U.S. The median home value is $160,400, against $332,700 for the U.S. Against the U.S., map listings per household run highest for grocery stores (87% above the U.S. rate) and lowest for real estate businesses (36% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 31 of the 56 business types have a score in Hardin County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hardin County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Hardin County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hardin County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.