County profile · Tennessee
Jefferson County, TN market data
How Jefferson County compares with other counties for 56 business types: competitors, household spending, official counts and growth.
- Population, 2025
- 60,024
- +9.3% since 2020
- Households
- 21,817
- Median household income
- $66,114
- +34.5% vs. 2015–2019, before inflation
- Median home value
- $229,300
- Jobs located here
- 14,077
- Highest market score
- 92
- Insurance agencies, #34 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Jefferson County by name and distance, and the households and spending within reach. Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
Jefferson County has an estimated 60,024 people and 21,817 households. Population estimates put the population change in Jefferson County from 2020 to 2025 at +9.3%, faster than the U.S. (+3.1%). Median household income in Jefferson County is $66,114, 18% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 34.5%, before inflation.
Relative to the U.S., household spending in Jefferson County runs highest on vehicle insurance (an index of 146, where 100 is the U.S. average) and lowest on memberships, classes and admissions (63).
Of the business types scored in Jefferson County, insurance agencies (92), grocery and convenience stores (84) and bakeries and dessert shops (82) have the highest Groundwork market scores. For insurance agencies, that ranks #34 of 2,272 scored counties.
Jefferson County is part of the Morristown metro area. Against the U.S., map listings per household run highest for pet grooming and boarding businesses (2.2 times the U.S. rate) and lowest for clothing, shoe and laundry businesses (64% below the U.S. rate).
All 56 business types in Jefferson County
Highest Groundwork market score first. Each score compares Jefferson County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 92 | #34 of 2,272 | 20 | 9.2 | $3.1M | 247 | 13 |
| Grocery and convenience stores | 84 | #113 of 2,402 | 27 | 12.4 | $4.7M | 138 | 7 |
| Bakeries and dessert shops | 82 | #69 of 1,889 | 10 | 4.6 | $7.6M | 182 | 5 |
| Auto repair shops | 81 | #102 of 2,378 | 33 | 15.1 | $669K | 150 | 16 |
| Grocery stores | 81 | #171 of 2,070 | 10 | 4.6 | $12.6M | 136 | 5 |
| Auto repair and car care | 79 | #146 of 2,401 | 60 | 27.5 | $368K | 137 | 24 |
| Home repair trades | 78 | #70 of 2,057 | 19 | 8.7 | $3.1M | 127 | 23 |
| Coffee shops and cafes | 78 | #142 of 2,063 | 14 | 6.4 | $5.4M | 146 | 5 |
| Clothing, shoes and laundry | 78 | #170 of 2,210 | 18 | 8.3 | $2.1M | 239 | Under 3 |
| Salons, barbers and spas | 77 | #125 of 2,385 | 53 | 24.3 | $343K | 161 | 5 |
| Convenience stores | 76 | #277 of 2,261 | 14 | 6.4 | $9M | 114 | Under 3 |
| Nail salons | 75 | #82 of 1,328 | 5 | 2.3 | $3.6M | 218 | Under 3 |
| Clothing and shoe stores | 75 | #235 of 2,087 | 14 | 6.4 | $2.7M | 213 | Under 3 |
| Sit-down restaurants | 75 | #246 of 2,405 | 78 | 35.8 | $969K | 146 | 28 |
| Real estate agents and brokers | 74 | #113 of 2,176 | 29 | 13.3 | Index only | 197 | 9 |
| Gyms | 74 | #142 of 1,792 | 7 | 3.2 | $1.9M | 149 | Under 3 |
| Restaurants and cafes | 74 | #276 of 2,405 | 160 | 73.3 | $472K | 127 | 65 |
| Hair salons | 73 | #215 of 2,339 | 35 | 16.0 | $520K | 121 | 3 |
| HVAC and plumbing | 72 | #172 of 1,707 | 11 | 5.0 | $5.3M | 112 | 15 |
| Car washes and detailing | 72 | #187 of 1,451 | 8 | 3.7 | $2.8M | 110 | Under 3 |
| Tire shops | 72 | #225 of 1,530 | 6 | 2.8 | $3.7M | 147 | 4 |
| House cleaning | 71 | #98 of 847 | 5 | 2.3 | $6M | 94 | 6 |
| Real estate | 71 | #192 of 2,229 | 36 | 16.5 | Index only | 200 | 17 |
| Spas and skin care | 70 | #217 of 1,769 | 11 | 5.0 | $1.7M | 189 | Under 3 |
| Property management | 68 | #163 of 910 | 5 | 2.3 | Index only | 112 | 3 |
| Chiropractors | 67 | #287 of 1,490 | 8 | 3.7 | $2.8M | 118 | 4 |
| Funeral homes | 67 | #316 of 1,472 | 6 | 2.8 | $593K | 87 | 4 |
| Electricians | 66 | #235 of 1,160 | 6 | 2.8 | $9.8M | 81 | 8 |
| Dentists and orthodontists | 66 | #385 of 1,886 | 15 | 6.9 | $1.5M | 153 | 12 |
| Pizza | 66 | #459 of 2,090 | 16 | 7.3 | $4.7M | 93 | 32 |
| Physical therapy | 63 | #357 of 1,422 | 6 | 2.8 | $3.8M | 157 | 9 |
| Primary care and pediatrics | 63 | #444 of 1,656 | 13 | 6.0 | $1.7M | 98 | 13 |
| Gas stations | 62 | #682 of 2,358 | 38 | 17.4 | $1.9M | 79 | 31 |
| Gyms, studios and classes | 61 | #564 of 2,088 | 19 | 8.7 | $716K | 108 | Under 3 |
| Landscaping and lawn care | 60 | #479 of 1,493 | 15 | 6.9 | $2M | 69 | 17 |
| Doctors, dentists and clinics | 60 | #757 of 2,394 | 101 | 46.3 | $224K | 147 | 42 |
| Lawn, cleaning and pest control | 59 | #539 of 1,771 | 23 | 10.5 | $1.3M | 78 | 26 |
| Fast food and sandwich shops | 47 | #1,290 of 2,222 | 47 | 21.5 | $1.6M | 53 | 32 |
| Veterinarians | 35 | #1,105 of 1,485 | 14 | 6.4 | $1.3M | 47 | 10 |
| Pet businesses | 35 | #1,739 of 2,200 | 40 | 18.3 | $443K | 50 | 19 |
| Martial arts and dance studios | 34 | #1,067 of 1,334 | 11 | 5.0 | $1.2M | 61 | Under 3 |
| Pet grooming and boarding | 31 | #1,176 of 1,461 | 17 | 7.8 | $1M | 41 | 9 |
| Optometrists and eye care | Not scored | Not scored | 4 | 1.8 | $5.7M | 181 | 4 |
| Pet stores | Not scored | Not scored | 4 | 1.8 | $4.4M | 98 | Under 3 |
| Child care and preschools | Not scored | Not scored | 3 | 1.4 | $2.7M | 270 | Under 3 |
| Pest control | Not scored | Not scored | 3 | 1.4 | $10.1M | 98 | 3 |
| Barbershops | Not scored | Not scored | 2 | 0.9 | $9.1M | Too few | Under 3 |
| Laundromats | Not scored | Not scored | 2 | 0.9 | $19M | Too few | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 2 | 0.9 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 2 | 0.9 | $11M | Too few | Under 3 |
| Roofing and gutters | Not scored | Not scored | 2 | 0.9 | $29.3M | Too few | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 1 | 0.5 | $22.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.5 | $13.6M | Too few | Under 3 |
| Collision repair and body shops | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 6 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | 3 |
Household spending in Jefferson County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $22.1M | $1,012 | 106 |
| Gasoline and other fuels | $71.8M | $3,293 | 127 |
| Food away from home | $75.6M | $3,464 | 85 |
| Groceries | $125.9M | $5,773 | 91 |
| Personal care products and services | $18.2M | $834 | 83 |
| Child care and other personal services | $8.1M | $372 | 64 |
| Memberships, classes and admissions | $13.6M | $624 | 63 |
| Medical and dental services | $22.6M | $1,037 | 81 |
| Pets | $17.7M | $812 | 89 |
| Clothing, shoes and related services | $37.9M | $1,738 | 85 |
| Vehicle insurance | $62.1M | $2,848 | 146 |
| Home repairs, maintenance and insurance | $58.7M | $2,690 | 89 |
| Lawn care, cleaning and other household services | $30.2M | $1,382 | 98 |
| Rent and homeowner costs | $311.7M | $14,288 | 86 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Jefferson County
- Population, 2025 estimate
- 60,024+9.3% since 2020
- Households
- 21,817
- Median age
- 45.0
- Homes lived in by their owners
- 76%
- Vehicles per household
- 2.1
- Land area
- 275 sq. mi.
- People per square mile
- 207
- Median household income
- $66,114+34.5% vs. 2015–2019, before inflation
- Average household income
- $90,264
- Median home value
- $229,300
- Jobs located here
- 14,077
- Daytime population
- 47,008Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Jefferson County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Hamblen County, TN65,669 people
- Grainger County, TN24,266 people
- Sevier County, TN99,652 people
- Cocke County, TN36,813 people
- Union County, TN20,431 people
- Knox County, TN494,148 people
- Claiborne County, TN32,466 people
- Hancock County, TN6,852 people
Questions
How fast is Jefferson County, TN growing?
Population estimates put Jefferson County at 60,024 people in 2025, up 9.3% since 2020, faster than the U.S. (+3.1%). It has 21,817 households. Median household income rose 34.5% from the 2015–2019 survey, before inflation.
How much do households in Jefferson County, TN spend?
Households in Jefferson County spend about $311.7M a year on rent and homeowner costs, $125.9M on groceries and $75.6M on food away from home. Set against the U.S., households in Jefferson County spend the most on vehicle insurance (an index of 146, where 100 is the U.S. average) and the least on memberships, classes and admissions (63).
Which business types have the highest market scores in Jefferson County, TN?
The highest Groundwork market scores in Jefferson County are for insurance agencies (92), grocery and convenience stores (84) and bakeries and dessert shops (82). Jefferson County ranks #34 of 2,272 scored counties for insurance agencies.
How does Jefferson County, TN compare with the U.S.?
The median household income in Jefferson County is $66,114 a year, 18% below the U.S. median of $80,734. The population rose 9.3% from 2020 to 2025, against +3.1% for the U.S. The median home value is $229,300, against $332,700 for the U.S. For its number of households, Jefferson County has the most map listings, relative to the U.S., for pet grooming and boarding businesses (2.2 times the U.S. rate) and the fewest for clothing, shoe and laundry businesses (64% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 42 of the 56 business types have a score in Jefferson County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Jefferson County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
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Screening a site or an acquisition in Jefferson County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Jefferson County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.