County profile · Tennessee
Hawkins County, TN market data
Population, household spending and competition for 56 business types in Hawkins County, each scored against other counties.
- Population, 2025
- 59,559
- +5.0% since 2020
- Households
- 23,567
- Median household income
- $56,936
- +35.8% vs. 2015–2019, before inflation
- Median home value
- $176,300
- Jobs located here
- 12,518
- Highest market score
- 91
- Insurance agencies, #46 of 2,272 scored counties
A site report maps the competitors on map listings around any address in Hawkins County by name and distance, and the households and spending within reach. Or open the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 59,559 people live in Hawkins County, in 23,567 households. Population estimates put the population change in Hawkins County from 2020 to 2025 at +5.0%, faster than the U.S. (+3.1%). The median household income in Hawkins County is $56,936 a year, 29% below the U.S. median of $80,734. That rose 35.8% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Hawkins County spend the most on vehicle insurance (an index of 143, where 100 is the U.S. average) and the least on memberships, classes and admissions (54).
The highest Groundwork market scores in Hawkins County are for insurance agencies (91), real estate businesses (80) and home repair companies (78). Hawkins County ranks #46 of 2,272 scored counties for insurance agencies.
Hawkins County is part of the Kingsport-Bristol metro area. For its number of households, Hawkins County has the most map listings, relative to the U.S., for gas stations (37% above the U.S. rate) and the fewest for real estate businesses (81% below the U.S. rate).
All 56 business types in Hawkins County
Highest Groundwork market score first. Each score compares Hawkins County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Insurance agencies | 91 | #46 of 2,272 | 19 | 8.1 | $3.5M | 276 | 10 |
| Real estate | 80 | #19 of 2,229 | 17 | 7.2 | Index only | 430 | 3 |
| Home repair trades | 78 | #63 of 2,057 | 10 | 4.2 | $5.9M | 241 | 18 |
| Tire shops | 78 | #122 of 1,530 | 5 | 2.1 | $4.6M | 186 | Under 3 |
| Coffee shops and cafes | 78 | #126 of 2,063 | 7 | 3.0 | $10.7M | 288 | 3 |
| Dentists and orthodontists | 77 | #109 of 1,886 | 8 | 3.4 | $2.8M | 289 | 6 |
| Bakeries and dessert shops | 77 | #123 of 1,889 | 8 | 3.4 | $9.3M | 225 | 3 |
| Auto repair and car care | 76 | #211 of 2,401 | 71 | 30.1 | $327K | 122 | 17 |
| Primary care and pediatrics | 74 | #161 of 1,656 | 5 | 2.1 | $4.5M | 255 | 14 |
| Auto repair shops | 74 | #238 of 2,378 | 41 | 17.4 | $566K | 127 | 16 |
| Spas and skin care | 73 | #151 of 1,769 | 8 | 3.4 | $2.3M | 258 | 3 |
| Lawn, cleaning and pest control | 73 | #175 of 1,771 | 15 | 6.4 | $2M | 120 | 21 |
| Landscaping and lawn care | 73 | #185 of 1,493 | 10 | 4.2 | $3M | 103 | 11 |
| Restaurants and cafes | 73 | #293 of 2,405 | 124 | 52.6 | $603K | 163 | 62 |
| Real estate agents and brokers | 72 | #143 of 2,176 | 15 | 6.4 | Index only | 387 | Under 3 |
| Grocery and convenience stores | 72 | #387 of 2,402 | 32 | 13.6 | $4M | 119 | 9 |
| Veterinarians | 71 | #253 of 1,485 | 5 | 2.1 | $3.5M | 129 | 5 |
| Salons, barbers and spas | 71 | #260 of 2,385 | 53 | 22.5 | $341K | 161 | 6 |
| Doctors, dentists and clinics | 71 | #310 of 2,394 | 63 | 26.7 | $361K | 237 | 23 |
| Clothing, shoes and laundry | 71 | #330 of 2,210 | 14 | 5.9 | $2.7M | 310 | Under 3 |
| Gas stations | 71 | #389 of 2,358 | 35 | 14.9 | $2.2M | 92 | 24 |
| Clothing and shoe stores | 70 | #359 of 2,087 | 10 | 4.2 | $3.8M | 301 | Under 3 |
| Child care and preschools | 69 | #291 of 1,611 | 7 | 3.0 | $1.1M | 111 | 5 |
| Pet businesses | 69 | #321 of 2,200 | 20 | 8.5 | $879K | 100 | 8 |
| Sit-down restaurants | 69 | #402 of 2,405 | 76 | 32.2 | $983K | 148 | 28 |
| Gyms, studios and classes | 68 | #320 of 2,088 | 16 | 6.8 | $782K | 118 | 3 |
| Grocery stores | 66 | #510 of 2,070 | 12 | 5.1 | $10.8M | 116 | 7 |
| Car washes and detailing | 63 | #397 of 1,451 | 9 | 3.8 | $2.6M | 102 | Under 3 |
| Gyms | 63 | #431 of 1,792 | 10 | 4.2 | $1.3M | 96 | 3 |
| Martial arts and dance studios | 60 | #370 of 1,334 | 5 | 2.1 | $2.5M | 124 | Under 3 |
| Pet grooming and boarding | 60 | #493 of 1,461 | 9 | 3.8 | $2M | 77 | 3 |
| Convenience stores | 60 | #758 of 2,261 | 17 | 7.2 | $7.6M | 96 | Under 3 |
| Hair salons | 59 | #730 of 2,339 | 34 | 14.4 | $532K | 124 | Under 3 |
| Pizza | 58 | #731 of 2,090 | 17 | 7.2 | $4.4M | 86 | 31 |
| Funeral homes | 56 | #571 of 1,472 | 9 | 3.8 | $405K | 60 | 4 |
| Fast food and sandwich shops | 56 | #919 of 2,222 | 27 | 11.5 | $2.8M | 91 | 31 |
| Collision repair and body shops | 54 | #575 of 1,327 | 8 | 3.4 | $2.9M | 94 | 7 |
| Barbershops | 47 | #777 of 1,356 | 9 | 3.8 | $2M | 107 | Under 3 |
| House cleaning | Not scored | Not scored | 4 | 1.7 | $7.6M | 118 | 7 |
| HVAC and plumbing | Not scored | Not scored | 4 | 1.7 | $14.7M | 308 | 8 |
| Physical therapy | Not scored | Not scored | 4 | 1.7 | $5.7M | 237 | Under 3 |
| Roofing and gutters | Not scored | Not scored | 4 | 1.7 | $14.7M | 173 | 3 |
| Chiropractors | Not scored | Not scored | 3 | 1.3 | $7.6M | 317 | Under 3 |
| Laundromats | Not scored | Not scored | 3 | 1.3 | $12.7M | 102 | Under 3 |
| Electricians | Not scored | Not scored | 2 | 0.8 | $29.3M | Too few | 7 |
| Nail salons | Not scored | Not scored | 2 | 0.8 | $9M | Too few | Under 3 |
| Optometrists and eye care | Not scored | Not scored | 2 | 0.8 | $11.4M | Too few | 3 |
| Property management | Not scored | Not scored | 2 | 0.8 | Index only | Too few | Under 3 |
| Oil change and quick lube | Not scored | Not scored | 1 | 0.4 | $23.2M | Too few | Under 3 |
| Pest control | Not scored | Not scored | 1 | 0.4 | $30.3M | Too few | 3 |
| Pet stores | Not scored | Not scored | 1 | 0.4 | $17.6M | Too few | Under 3 |
| Yoga, Pilates and fitness studios | Not scored | Not scored | 1 | 0.4 | $12.5M | Too few | 3 |
| Dry cleaners | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Home inspectors | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Mortgage brokers and lenders | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
| Urgent care and walk-in clinics | Not scored | Not scored | 0 | 0.0 | None listed | None listed | Under 3 |
Household spending in Hawkins County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $23.2M | $986 | 103 |
| Gasoline and other fuels | $76.7M | $3,255 | 125 |
| Food away from home | $74.7M | $3,171 | 78 |
| Groceries | $129.1M | $5,479 | 87 |
| Personal care products and services | $18.1M | $768 | 76 |
| Child care and other personal services | $7.8M | $330 | 57 |
| Memberships, classes and admissions | $12.5M | $531 | 54 |
| Medical and dental services | $22.7M | $965 | 75 |
| Pets | $17.6M | $746 | 82 |
| Clothing, shoes and related services | $38.2M | $1,621 | 79 |
| Vehicle insurance | $65.9M | $2,797 | 143 |
| Home repairs, maintenance and insurance | $58.6M | $2,487 | 82 |
| Lawn care, cleaning and other household services | $30.3M | $1,285 | 91 |
| Rent and homeowner costs | $316.5M | $13,429 | 81 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Hawkins County
- Population, 2025 estimate
- 59,559+5.0% since 2020
- Households
- 23,567
- Median age
- 45.7
- Homes lived in by their owners
- 80%
- Vehicles per household
- 2.1
- Land area
- 487 sq. mi.
- People per square mile
- 119
- Median household income
- $56,936+35.8% vs. 2015–2019, before inflation
- Average household income
- $72,222
- Median home value
- $176,300
- Jobs located here
- 12,518
- Daytime population
- 48,388Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Hawkins County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in Tennessee 8
- Greene County, TN71,628 people
- Hancock County, TN6,852 people
- Washington County, TN136,261 people
- Sullivan County, TN160,624 people
- Hamblen County, TN65,669 people
- Unicoi County, TN17,756 people
- Grainger County, TN24,266 people
- Carter County, TN56,712 people
Questions
How fast is Hawkins County, TN growing?
Population estimates put Hawkins County at 59,559 people in 2025, up 5.0% since 2020, faster than the U.S. (+3.1%). It has 23,567 households. Against the 2015–2019 survey, median household income rose 35.8%, before inflation.
How much do households in Hawkins County, TN spend?
Households in Hawkins County spend about $316.5M a year on rent and homeowner costs, $129.1M on groceries and $76.7M on gasoline and other fuels. Relative to the U.S., household spending in Hawkins County runs highest on vehicle insurance (an index of 143, where 100 is the U.S. average) and lowest on memberships, classes and admissions (54).
Which business types have the highest market scores in Hawkins County, TN?
Of the business types scored in Hawkins County, insurance agencies (91), real estate businesses (80) and home repair companies (78) have the highest Groundwork market scores. For insurance agencies, that ranks #46 of 2,272 scored counties.
How does Hawkins County, TN compare with the U.S.?
Median household income in Hawkins County is $56,936, 29% below the U.S. median of $80,734. The population rose 5.0% from 2020 to 2025, against +3.1% for the U.S. The median home value is $176,300, against $332,700 for the U.S. Against the U.S., map listings per household run highest for gas stations (37% above the U.S. rate) and lowest for real estate businesses (81% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. 38 of the 56 business types have a score in Hawkins County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Hawkins County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in Tennessee · Every U.S. market · How we measure
Screening a site or an acquisition in Hawkins County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Hawkins County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.