Groundwork

Food and drink · County · Idaho

Restaurants and cafes in Madison County, ID

How Madison County, ID compares with other counties and the U.S. for restaurants and cafes: competitors, household spending, official counts and growth.

Groundwork market score · out of 100

Score 30 out of 100: Lower middle

Ranked #2,041 of 2,405 scored counties
#29 of 30 scored counties in Idaho

Listings
165
71 chain locations (43%)
Official establishments
66
+8.2% since 2019
Household spending a year
$45.1M
On food away from home · $3,382 a household
Spending per listing
$273K
26% below the U.S.
Listings per 10k households
123.8
13% above the U.S.
Population, 2025
55,172
+4.2% since 2020

See the restaurants and cafes around any address in Madison County

The site report maps the restaurants and cafes on map listings near the address, by name and distance, and sizes the households and spending around it. Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Survey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure

What this means

For restaurants and cafes, Madison County has a Groundwork market score of 30 (lower middle): #2,041 of 2,405 scored counties and #29 of 30 scored counties in Idaho. That puts it in the bottom quarter of counties.

Household spending on food away from home in Madison County comes to about $45.1M a year: $3,382 per household, 17% below the U.S. average. That is about $273K of household spending for each restaurant on map listings, 26% below the U.S. figure of $371K.

Madison County has 165 restaurants and cafes on map listings as of September 2026. Chain locations make up 43% of them, against 34% across the U.S. Per 10,000 households, that is 123.8, 13% above the U.S. rate of 109.8.

In 2023, official counts showed 66 businesses with payroll in Madison County classed as restaurants and other eating places, up 8.2% from 2019. That is one for every 202 households, against one for every 209 across the U.S. Since fiscal 2022, 5 SBA-backed loans worth $2M have gone to businesses classed as restaurants and other eating places in Madison County. Population estimates put the population change in Madison County from 2020 to 2025 at +4.2%, faster than the U.S. (+3.1%).

How Madison County compares

The same measures for Idaho and the whole U.S. Spending per listing divides a year of household spending on all food away from home by the restaurants and cafes counted, so it measures the demand for each competitor, not any business’s revenue. Households per establishment does the same with the official count.

Restaurants and cafes in Madison County, ID compared with Idaho and the U.S.
MeasureMadison CountyIdahoU.S.
Listings per 10k households123.8105.4109.8
Spending per listing$273K$366K$371K
Households per official establishment202214209
Official establishment growth, 2019–2023+8.2%+13.2%+6.0%
Population growth, 2020–2025+4.2%+9.8%+3.1%
Spending per household on food away from home$3,382$3,857$4,070
Median household income$60,160$77,800$80,734
Groundwork market score3053

Official counts and lending

Businesses

Official establishments, 2019 to 2023
61 → 66+8.2% over the period
Employees, 2023
1,438
Annual payroll, 2023
$20.1M
One-person businesses, 2023
15Businesses with no payroll
Map listings, September 2026
16571 chain locations
Listings at the U.S. rate for this spending
122The U.S. ratio of listings to household spending, applied here

SBA-backed loans since fiscal 2022

Loans
5
Amount
$2M

SBA-backed loans to businesses classed as restaurants and other eating places in Madison County, through June 2026, placed by the borrower’s ZIP code. Official establishments are businesses with payroll; the official counts leave out places with fewer than 3.

Population and households in Madison County

Population, 2025 estimate
55,172+4.2% since 2020
Households
13,326
Median age
24.0
Homes lived in by their owners
40%
Vehicles per household
2.3
Land area
469 sq. mi.
People per square mile
116
Median household income
$60,160+53.6% vs. 2015–2019, before inflation
Average household income
$90,919
Median home value
$414,800
Jobs located here
16,988
Daytime population
53,310Residents who don’t work, plus everyone whose job is here

Looking at a specific site in Madison County?

These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the restaurants and cafes on map listings by name and distance.

Or open the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

Free10 actions over 3 days, no card

Restaurants and cafes across Idaho

Every Idaho market ranked →

The highest-scoring counties in Idaho for restaurants and cafes, numbered among those based in Idaho, with Madison County marked.

Top counties in Idaho

Counties in Idaho ranked for restaurants and cafes by Groundwork market score
MarketScoreListingsPer 10k householdsSpending per listingPopulation growthU.S. rank
1Jefferson County, ID896361.8$640K+13.6%#31 of 2,405
2Franklin County, ID852550.7$754K+11.2%#58 of 2,405
3Bingham County, ID8111571.3$530K+6.4%#123 of 2,405
4Payette County, ID795960.9$578K+8.8%#149 of 2,405
5Canyon County, ID7866977.7$481K+18.1%#182 of 2,405
6Gem County, ID765774.6$478K+13.0%#224 of 2,405
7Boundary County, ID664691.2$382K+15.3%#528 of 2,405
8Jerome County, ID6484101.5$360K+8.6%#622 of 2,405
9Minidoka County, ID618199.9$352K+5.7%#737 of 2,405
10Ada County, ID602,195108.4$397K+9.6%#771 of 2,405
29Madison County, ID30165123.8$273K+4.2%#2,041 of 2,405

Other business types in Madison County

Each with its Groundwork market score here, out of 100, where it has one.

Questions

How many restaurants and cafes are in Madison County, ID?

Map listings as of September 2026 show 165 restaurants and cafes in Madison County. 71 of them (43%) are chain locations. The listings count every restaurant, cafe, bar, bakery and food truck. Official counts show 66 businesses with payroll classed as restaurants and other eating places in 2023, up 8.2% from 2019. Official counts list 15 one-person businesses without payroll.

How much do households in Madison County, ID spend on food away from home?

About $45.1M a year, or $3,382 per household. That is 17% below the U.S. average (an index of 83, where 100 is the U.S. average). Spread across the 165 restaurants and cafes on map listings, it comes to $273K per restaurant. It is estimated from the incomes of the 13,326 households in Madison County and national spending patterns by income.

How does Madison County, ID compare with the U.S. for restaurants and cafes?

Madison County has 123.8 restaurants and cafes per 10,000 households, 13% above the U.S. rate of 109.8. Spending per restaurant is $273K, 26% below the U.S. figure of $371K. At the U.S. ratio of restaurants and cafes to household spending, Madison County would have about 122, against 165 on map listings. There is one business with payroll in the industry for every 202 households, against one for every 209 across the U.S. The official count rose 8.2% from 2019 to 2023, against +6.0% for the U.S.

How fast is Madison County, ID growing?

Population estimates put Madison County at 55,172 people in 2025, up 4.2% since 2020, faster than the U.S. (+3.1%). It has 13,326 households. Median household income in Madison County is $60,160, 25% below the U.S. median of $80,734. Against the 2015–2019 survey, the median rose 53.6%, before inflation.

What is the Groundwork market score?

The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. Madison County scores 30 for restaurants and cafes (lower middle), #2,041 of 2,405 scored counties.

How can I see the market around a specific site?

Run a Groundwork site report on an address in Madison County. It maps the restaurants and cafes on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.

How the score works · Top markets for restaurants and cafes · All 56 business types in Madison County

Screening a site or an acquisition in Madison County?

A site report maps the competitors on map listings near an address and sizes the households and spending around it.

The button opens the report at the center of Madison County. Signed out, you see a blurred preview; on an account, each report is one action.

This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.

Figures are estimates for research only. Not investment or real estate advice.