County profile · South Carolina
Richland County, SC market data
Population, household spending and competition for 56 business types in Richland County, each scored against other counties.
- Population, 2025
- 434,956
- +4.6% since 2020
- Households
- 167,961
- Median household income
- $63,784
- +16.5% vs. 2015–2019, before inflation
- Median home value
- $242,800
- Jobs located here
- 234,516
- Highest market score
- 82
- Electricians, #38 of 1,160 scored counties
A site report maps the competitors on map listings around any address in Richland County by name and distance, and the households and spending within reach. Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardSurvey estimates 2020–2024 · population estimates 2025 · official business counts 2023 · map listings September 2026 · Data credits · How we measure
What this means
An estimated 434,956 people live in Richland County, in 167,961 households. Population estimates put the population change in Richland County from 2020 to 2025 at +4.6%, faster than the U.S. (+3.1%). The median household income in Richland County is $63,784 a year, 21% below the U.S. median of $80,734. That rose 16.5% from the 2015–2019 survey, before inflation.
Set against the U.S., households in Richland County spend the most on vehicle insurance (an index of 115, where 100 is the U.S. average) and the least on memberships, classes and admissions (69).
The highest Groundwork market scores in Richland County are for electricians (82), veterinarians (76) and landscaping and lawn care companies (74). Richland County ranks #38 of 1,160 scored counties for electricians.
Richland County is part of the Columbia metro area. For its number of households, Richland County has the most map listings, relative to the U.S., for barbershops (81% above the U.S. rate) and the fewest for electricians (40% below the U.S. rate).
All 56 business types in Richland County
Highest Groundwork market score first. Each score compares Richland County with other counties for that business type, from 0 to 100. Spending per listing divides a whole spending line (all vehicle repairs, all eating out) by one type’s listings: the demand for each competitor, not a business’s revenue. Compare it across markets with its index, where 100 is the U.S. figure for the same type; the real estate types, whose line is all housing costs, show the index only. How the score works.
| Business type | Score | Rank among counties | Listings | Per 10k households | Spending per listing | Spending per listing vs. U.S. (100) | Official establishments |
|---|---|---|---|---|---|---|---|
| Electricians | 82 | #38 of 1,160 | 25 | 1.5 | $18.5M | 154 | 40 |
| Veterinarians | 76 | #154 of 1,485 | 48 | 2.9 | $3M | 109 | 31 |
| Landscaping and lawn care | 74 | #158 of 1,493 | 80 | 4.8 | $3M | 102 | 100 |
| Pet businesses | 73 | #196 of 2,200 | 147 | 8.8 | $973K | 111 | 77 |
| Home repair trades | 72 | #167 of 2,057 | 181 | 10.8 | $2.6M | 105 | 153 |
| Home inspectors | 69 | #63 of 415 | 6 | 0.4 | Index only | 155 | 7 |
| HVAC and plumbing | 69 | #243 of 1,707 | 100 | 6.0 | $4.6M | 97 | 91 |
| Pet grooming and boarding | 69 | #259 of 1,461 | 55 | 3.3 | $2.6M | 102 | 32 |
| Grocery stores | 67 | #484 of 2,070 | 94 | 5.6 | $10.4M | 112 | 59 |
| Roofing and gutters | 66 | #232 of 1,177 | 56 | 3.3 | $8.3M | 98 | 22 |
| Coffee shops and cafes | 66 | #409 of 2,063 | 133 | 7.9 | $4.5M | 122 | 67 |
| Grocery and convenience stores | 64 | #630 of 2,402 | 278 | 16.6 | $3.5M | 104 | 115 |
| Pet stores | 62 | #286 of 974 | 31 | 1.8 | $4.6M | 102 | 14 |
| Chiropractors | 62 | #411 of 1,490 | 69 | 4.1 | $2.6M | 109 | 33 |
| Pizza | 61 | #607 of 2,090 | 99 | 5.9 | $6.1M | 120 | 353 |
| Funeral homes | 60 | #487 of 1,472 | 32 | 1.9 | $584K | 86 | 13 |
| Child care and preschools | 60 | #551 of 1,611 | 83 | 4.9 | $875K | 87 | 85 |
| Bakeries and dessert shops | 60 | #556 of 1,889 | 137 | 8.2 | $4.4M | 106 | 71 |
| Oil change and quick lube | 59 | #164 of 479 | 10 | 0.6 | $13.8M | 100 | 8 |
| Laundromats | 58 | #286 of 785 | 17 | 1.0 | $17.9M | 143 | 16 |
| Lawn, cleaning and pest control | 58 | #569 of 1,771 | 151 | 9.0 | $1.6M | 94 | 267 |
| Pest control | 57 | #269 of 699 | 27 | 1.6 | $8.8M | 86 | 22 |
| Auto repair shops | 57 | #867 of 2,378 | 301 | 17.9 | $458K | 103 | 119 |
| Convenience stores | 57 | #873 of 2,261 | 153 | 9.1 | $6.4M | 81 | 56 |
| Gas stations | 56 | #919 of 2,358 | 223 | 13.3 | $2M | 83 | 157 |
| Collision repair and body shops | 55 | #551 of 1,327 | 46 | 2.7 | $3M | 97 | 34 |
| Auto repair and car care | 55 | #993 of 2,401 | 517 | 30.8 | $267K | 99 | 184 |
| Physical therapy | 54 | #622 of 1,422 | 80 | 4.8 | $2.2M | 94 | 49 |
| Optometrists and eye care | 50 | #684 of 1,302 | 68 | 4.0 | $2.6M | 84 | 25 |
| Car washes and detailing | 49 | #760 of 1,451 | 77 | 4.6 | $1.8M | 71 | 15 |
| Martial arts and dance studios | 46 | #795 of 1,334 | 71 | 4.2 | $1.6M | 80 | 37 |
| Primary care and pediatrics | 46 | #980 of 1,656 | 120 | 7.1 | $1.5M | 84 | 210 |
| Restaurants and cafes | 46 | #1,363 of 2,405 | 1,734 | 103.2 | $347K | 94 | 746 |
| House cleaning | 44 | #532 of 847 | 44 | 2.6 | $5.4M | 85 | 145 |
| Insurance agencies | 44 | #1,332 of 2,272 | 314 | 18.7 | $1.2M | 96 | 204 |
| Sit-down restaurants | 44 | #1,474 of 2,405 | 976 | 58.1 | $617K | 93 | 320 |
| Nail salons | 42 | #917 of 1,328 | 130 | 7.7 | $1.1M | 66 | 24 |
| Barbershops | 41 | #923 of 1,356 | 161 | 9.6 | $890K | 47 | 8 |
| Clothing and shoe stores | 40 | #1,411 of 2,087 | 322 | 19.2 | $946K | 74 | 142 |
| Yoga, Pilates and fitness studios | 39 | #576 of 777 | 42 | 2.5 | $2.7M | 67 | 50 |
| Tire shops | 39 | #1,051 of 1,530 | 80 | 4.8 | $1.7M | 69 | 34 |
| Fast food and sandwich shops | 39 | #1,547 of 2,222 | 293 | 17.4 | $2.1M | 67 | 353 |
| Property management | 38 | #662 of 910 | 69 | 4.1 | Index only | 64 | 88 |
| Gyms | 38 | #1,310 of 1,792 | 147 | 8.8 | $778K | 60 | 50 |
| Clothing, shoes and laundry | 38 | #1,599 of 2,210 | 423 | 25.2 | $720K | 82 | 180 |
| Spas and skin care | 37 | #1,372 of 1,769 | 206 | 12.3 | $695K | 79 | 39 |
| Gyms, studios and classes | 36 | #1,630 of 2,088 | 260 | 15.5 | $440K | 66 | 87 |
| Real estate agents and brokers | 36 | #1,825 of 2,176 | 602 | 35.8 | Index only | 75 | 203 |
| Doctors, dentists and clinics | 36 | #1,859 of 2,394 | 1,339 | 79.7 | $134K | 88 | 497 |
| Hair salons | 36 | #1,860 of 2,339 | 598 | 35.6 | $240K | 56 | 81 |
| Real estate | 34 | #1,942 of 2,229 | 807 | 48.0 | Index only | 70 | 395 |
| Dentists and orthodontists | 33 | #1,557 of 1,886 | 215 | 12.8 | $836K | 85 | 158 |
| Dry cleaners | 32 | #424 of 507 | 29 | 1.7 | $10.5M | 67 | 22 |
| Mortgage brokers and lenders | 32 | #756 of 887 | 130 | 7.7 | Index only | 48 | 33 |
| Salons, barbers and spas | 32 | #2,088 of 2,385 | 1,124 | 66.9 | $127K | 60 | 158 |
| Urgent care and walk-in clinics | 30 | #277 of 325 | 11 | 0.7 | $16.3M | 67 | 22 |
Household spending in Richland County
What households here spend in a year on each line, in total and per household, with the index against the U.S. average (100).
| Spending line | A year, all households | Per household | Index vs. U.S. (100) |
|---|---|---|---|
| Vehicle maintenance and repairs | $137.9M | $821 | 86 |
| Gasoline and other fuels | $443.2M | $2,639 | 102 |
| Food away from home | $601.7M | $3,582 | 88 |
| Groceries | $977.7M | $5,821 | 92 |
| Personal care products and services | $143.3M | $853 | 85 |
| Child care and other personal services | $72.6M | $432 | 74 |
| Memberships, classes and admissions | $114.4M | $681 | 69 |
| Medical and dental services | $179.8M | $1,070 | 83 |
| Pets | $143M | $851 | 94 |
| Clothing, shoes and related services | $304.5M | $1,813 | 88 |
| Vehicle insurance | $377.6M | $2,248 | 115 |
| Home repairs, maintenance and insurance | $462.3M | $2,753 | 91 |
| Lawn care, cleaning and other household services | $238.1M | $1,418 | 100 |
| Rent and homeowner costs | $2.4B | $14,565 | 87 |
Household spending is estimated from the incomes of the households in each neighborhood, using what households at each income spent nationally in 2024, adjusted for the region. It counts what residents spend, wherever they spend it.
Population and households in Richland County
- Population, 2025 estimate
- 434,956+4.6% since 2020
- Households
- 167,961
- Median age
- 36.8
- Homes lived in by their owners
- 60%
- Vehicles per household
- 1.7
- Land area
- 757 sq. mi.
- People per square mile
- 557
- Median household income
- $63,784+16.5% vs. 2015–2019, before inflation
- Average household income
- $90,966
- Median home value
- $242,800
- Jobs located here
- 234,516
- Daytime population
- 484,051Residents who don’t work, plus everyone whose job is here
Looking at a specific site in Richland County?
These figures cover the whole county. A site report draws rings around one address and counts what’s inside them: households, spending, jobs, and the competitors on map listings by name and distance, for any of the 56 business types.
Or open the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
Free10 actions over 3 days, no cardRelated markets
Nearest counties in South Carolina 8
- Lexington County, SC304,887 people
- Fairfield County, SC20,550 people
- Kershaw County, SC68,314 people
- Calhoun County, SC14,182 people
- Sumter County, SC104,725 people
- Newberry County, SC38,435 people
- Saluda County, SC19,131 people
- Lee County, SC16,166 people
Questions
How fast is Richland County, SC growing?
Population estimates put Richland County at 434,956 people in 2025, up 4.6% since 2020, faster than the U.S. (+3.1%). It has 167,961 households. Against the 2015–2019 survey, median household income rose 16.5%, before inflation.
How much do households in Richland County, SC spend?
Households in Richland County spend about $2.4B a year on rent and homeowner costs, $977.7M on groceries and $601.7M on food away from home. Relative to the U.S., household spending in Richland County runs highest on vehicle insurance (an index of 115, where 100 is the U.S. average) and lowest on memberships, classes and admissions (69).
Which business types have the highest market scores in Richland County, SC?
Of the business types scored in Richland County, electricians (82), veterinarians (76) and landscaping and lawn care companies (74) have the highest Groundwork market scores. For electricians, that ranks #38 of 1,160 scored counties.
How does Richland County, SC compare with the U.S.?
Median household income in Richland County is $63,784, 21% below the U.S. median of $80,734. The population rose 4.6% from 2020 to 2025, against +3.1% for the U.S. The median home value is $242,800, against $332,700 for the U.S. Against the U.S., map listings per household run highest for barbershops (81% above the U.S. rate) and lowest for electricians (40% below the U.S. rate).
What is the Groundwork market score?
The Groundwork market score runs from 0 to 100 and compares a market with others of its kind for one business type: states with states, metro areas with metro areas, small-town markets and counties with their own. It weighs household spending per competitor (35%), households per business with payroll (25%), population growth (20%) and spending power (20%), each ranked against those peers. A higher score means that, taken together, the market has more household spending and more households for each business already there, faster population growth and more spending per household than similar markets. It describes a market, not any one site or deal. All 56 business types have a score in Richland County, each ranked against other counties.
How can I see the market around a specific site?
Run a Groundwork site report on an address in Richland County. It maps the competitors on map listings near the site and sizes the households and spending within the distance you choose. New accounts get 10 actions over 3 days, no card.
All markets in South Carolina · Every U.S. market · How we measure
Screening a site or an acquisition in Richland County?
A site report maps the competitors on map listings near an address and sizes the households and spending around it.
The button opens the report at the center of Richland County. Signed out, you see a blurred preview; on an account, each report is one action.
This product uses the Census Bureau Data API but is not endorsed or certified by the Census Bureau.
Figures are estimates for research only. Not investment or real estate advice.